Table 3 Overview of factors facilitating...

Table 3

Overview of factors facilitating or hindering a BM change

	BM component changed (identified with the BMC)
	KP	KA	KR	VP	CR	C	CS	CST	RS
Factor facilitating a BM change
Company’s core business	X
Company’s knowledge and expertise	X	X		X
Development of data technologies	X
Existence of companies specialised new technologies		X
Farmers' business model trends				X
Geographic location of market or industry			X
Product characteristics	X						X
Society’s attitude towards green biotech and sustainable agriculture			X
Substitute motivation	X
The type of relationship with the farmer	X			X
Whether or not having a professional network			X
Whether or not having financial resources	X	X	X
Whether or not to have a distribution network	X	X
Whether or not to have sufficient sales personnel						X
Whether or not to sell directly to the farmer	X
Factor hindering a BM change
Distributor motivation						X
Company’s knowledge and expertise				X
Farmer’s attitude towards new technologies				X
Farmer’s financial capacity				X
Farmer’s knowledge of new technologies				X
Whether or not to have sufficient sales personnel						X
Dominant design		X
Attitude of new entrants towards chemicals	X
European regulation of new technologies				X
Political attitude to new technologies				X
Geographic location of market or industry		X
European regulation on property rights data		X
Motivation of contract manufacturers	X

	BM component changed (identified with the BMC)
	KP	KA	KR	VP	CR	C	CS	CST	RS
Factor facilitating a BM change
Company’s core business	X
Company’s knowledge and expertise	X	X		X
Development of data technologies	X
Existence of companies specialised new technologies		X
Farmers' business model trends				X
Geographic location of market or industry			X
Product characteristics	X						X
Society’s attitude towards green biotech and sustainable agriculture			X
Substitute motivation	X
The type of relationship with the farmer	X			X
Whether or not having a professional network			X
Whether or not having financial resources	X	X	X
Whether or not to have a distribution network	X	X
Whether or not to have sufficient sales personnel						X
Whether or not to sell directly to the farmer	X
Factor hindering a BM change
Distributor motivation						X
Company’s knowledge and expertise				X
Farmer’s attitude towards new technologies				X
Farmer’s financial capacity				X
Farmer’s knowledge of new technologies				X
Whether or not to have sufficient sales personnel						X
Dominant design		X
Attitude of new entrants towards chemicals	X
European regulation of new technologies				X
Political attitude to new technologies				X
Geographic location of market or industry		X
European regulation on property rights data		X
Motivation of contract manufacturers	X

Note(s): The table represents the observed factors that facilitate or hinder a BM change and the related BM component that was changed. With KP, key partners; KA, key activities; KR, key resources; VP, value proposition; CR, customer relationships; C, channels; CS, customer segments; CST, cost structure; RS, revenue streams; the nine elements of the BMC (Osterwalder and Pigneur, 2010)

Source(s): Authors’ own work

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