Table 4

Overview of factors facilitating or hindering an adjustment to the value proposition or the key partnerships component of the business model

Factors facilitatingFactors hindering
Adjustment to the value propositionCompany’s knowledge and expertiseCompany’s knowledge and expertise
Farmer’s attitude to new technologies
The type of relationship with the farmerFarmer’s financial capacity
Farmer’s knowledge of new technologies
Farmer’s business model trendsEuropean regulation on new technologies
Political attitude to new technologies
Adjustment to the key partnershipsProduct characteristicsAttitude of new entrants towards chemicals
The type of relationship with the farmer
Whether or not to have a distribution network
Whether or not to sell directly to the farmer
Company’s knowledge and expertise
Whether or not having sufficient financial resourcesMotivation of contract manufacturers
Company’s core business
Substitute motivation
Development of new data technologies

Source(s): Authors’ own work

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