Table 4

Discriminant validity

MOTSATINTSBLOY
Motivation (MOT)0.734    
Satisfaction (SAT)0.4060.831   
Intention to share food experiences (INT)0.7170.4610.803  
Sharing behaviour (SB)0.5380.5350.5960.756 
Loyalty (LOY)0.5710.6380.5580.4000.885

Note(s): Correlation is significant at the 0.01 level; the square root AVE is on the diagonal

Source(s): Authors’ work

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