Conclusions and theoretical and managerial implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| The adoption of a social CRM strategy has become vital for automotive companies in developing countries since it not only gives them a competitive advantage but also positively impacts customer satisfaction and loyalty | Companies should develop strong and sustainable relationships with their customers to improve customer satisfaction and loyalty and consequently enhance their competitiveness and market share |
| Social media has become a new social phenomenon in developing countries, which leads to customer satisfaction | Companies should focus their social CRM campaign on the most social media used by customers, namely, Facebook and Instagram |
| It is important to promote and encourage communication with current and potential customers to increase the purchase and repurchase of products and services | Marketing managers should develop strategies that make customers able to share their experiences and opinions, which help the company explain and understand the satisfaction of needs |
| Conclusions | Theoretical and managerial implications |
|---|---|
| The adoption of a social CRM strategy has become vital for automotive companies in developing countries since it not only gives them a competitive advantage but also positively impacts customer satisfaction and loyalty | Companies should develop strong and sustainable relationships with their customers to improve customer satisfaction and loyalty and consequently enhance their competitiveness and market share |
| Social media has become a new social phenomenon in developing countries, which leads to customer satisfaction | Companies should focus their social CRM campaign on the most social media used by customers, namely, Facebook and Instagram |
| It is important to promote and encourage communication with current and potential customers to increase the purchase and repurchase of products and services | Marketing managers should develop strategies that make customers able to share their experiences and opinions, which help the company explain and understand the satisfaction of needs |
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