Bivariate correlations with consumer ethnocentrism
| Sample | Correlation | p-value | |
|---|---|---|---|
| Scanninga | Total sample (n = 715) | 0.11 | 0.004 |
| Reading timeb | Total sample (n = 715) | 0.03 | 0.432 |
| Reading time | Only QR scanners (n = 531)c | 0.02 | 0.687 |
| Sample | Correlation | ||
|---|---|---|---|
| Scanninga | Total sample (n = 715) | 0.11 | 0.004 |
| Reading timeb | Total sample (n = 715) | 0.03 | 0.432 |
| Reading time | Only QR scanners (n = 531)c | 0.02 | 0.687 |
Note(s): a Scanning (dummy variable) takes the value of 1, when respondents chose to scan the traceability QR code, and 0 otherwise. b Reading time (continuous variable) accounts for the reading time of the extra traceability information page if respondents chose to scan the traceable QR code. c Reading time is equal to 0 if the respondents did not choose to scan, the only QR-scanners sample excludes those who did not scan the QR code
Source(s): Authors' work