Final cluster centers of TEMS variables
| Cluster 1 Practical consumer (n = 168) | Cluster 2 Healthy consumer (n = 216) | Cluster 3 Price sensitive consumer (n = 267) | F Statistics | |
|---|---|---|---|---|
| TEMS_Health | −0.93 | 0.54 | −0.23 | 209.040 |
| TEMS_Natural Concerns | −1.19 | 0.38 | 0.48 | 316.514 |
| TEMS_Price | −0.25 | −0.28 | 0.99 | 124.171 |
| TEMS_Convenience | 0.89 | −0.06 | −0.88 | 194.573 |
| Cluster 1 | Cluster 2 | Cluster 3 | ||
|---|---|---|---|---|
| TEMS_Health | −0.93 | 0.54 | −0.23 | 209.040 |
| TEMS_Natural Concerns | −1.19 | 0.38 | 0.48 | 316.514 |
| TEMS_Price | −0.25 | −0.28 | 0.99 | 124.171 |
| TEMS_Convenience | 0.89 | −0.06 | −0.88 | 194.573 |
Source(s): Authors’ work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.