Variable definitions and mean values for survey questions by TPB construct across hemp product categories
| Measurement definition by TPB construct1 | CBD | Clothing | Food | Personal care | Pet products | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | Mean | SD | Mean | SD | ||
| ATT1 | Using hemp [product] is good | 3.46 | 1.10 | 3.72 | 0.90 | 3.53 | 1.00 | 3.76 | 0.90 | 3.63 | 1.03 |
| ATT2 | Using hemp [product] is beneficial | 3.47 | 1.10 | 3.60 | 0.89 | 3.58 | 1.02 | 3.65 | 0.96 | 3.62 | 0.98 |
| ATT3 | Which of the following best describes your attitude towards hemp [product]? | 3.61 | 1.03 | 3.82 | 0.86 | 3.68 | 0.98 | 3.86 | 0.91 | 3.78 | 0.98 |
| ATT4 | Using hemp [product] is unnecessary | 3.10 | 1.19 | 2.93 | 1.05 | 3.07 | 1.15 | 2.95 | 1.13 | 3.06 | 1.16 |
| SN1 | The people important to me approve of me using hemp [product] | 3.25 | 1.11 | 3.30 | 0.92 | 3.30 | 1.04 | 3.48 | 1.00 | 3.31 | 1.01 |
| SN2 | The people important to me want me to use hemp [product] | 2.94 | 1.14 | 2.98 | 1.04 | 3.06 | 1.10 | 3.35 | 1.04 | 3.14 | 1.09 |
| SN3 | I would use hemp [product] if I saw others using it too | 3.01 | 1.17 | 3.25 | 1.01 | 3.24 | 1.15 | 3.28 | 1.10 | 3.37 | 1.10 |
| PBC1 | Using hemp [product] is possible for me | 3.58 | 1.06 | 3.49 | 0.96 | 3.55 | 1.06 | 3.77 | 0.89 | 3.57 | 1.02 |
| PBC2 | Substituting conventional product alternatives for hemp-based [product] is easy | 3.32 | 1.03 | 3.31 | 0.96 | 3.27 | 1.06 | 3.50 | 0.94 | 3.41 | 1.00 |
| PBC3 | I can afford hemp [product] | 3.48 | 1.02 | 3.44 | 0.92 | 3.52 | 0.99 | 3.68 | 0.93 | 3.63 | 0.99 |
| PBC4 | Hemp [product] is available for me to try before I decide whether to use it | 3.30 | 1.06 | 3.04 | 1.03 | 3.22 | 1.08 | 3.30 | 1.04 | 3.24 | 1.10 |
| PBC5 | Using hemp [product] is practical for me | 3.31 | 1.16 | 3.28 | 0.99 | 3.31 | 1.10 | 3.55 | 0.98 | 3.42 | 1.09 |
| PBC6 | Hemp [product] is difficult to find | 2.77 | 1.05 | 3.45 | 0.99 | 3.26 | 1.06 | 3.06 | 1.11 | 3.09 | 1.08 |
| Observations2 | 944 | 604 | 602 | 682 | 384 | ||||||
| Measurement definition by TPB construct1 | CBD | Clothing | Food | Personal care | Pet products | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| ATT1 | Using hemp [product] is good | 3.46 | 1.10 | 3.72 | 0.90 | 3.53 | 1.00 | 3.76 | 0.90 | 3.63 | 1.03 |
| ATT2 | Using hemp [product] is beneficial | 3.47 | 1.10 | 3.60 | 0.89 | 3.58 | 1.02 | 3.65 | 0.96 | 3.62 | 0.98 |
| ATT3 | Which of the following best describes your attitude towards hemp [product]? | 3.61 | 1.03 | 3.82 | 0.86 | 3.68 | 0.98 | 3.86 | 0.91 | 3.78 | 0.98 |
| ATT4 | Using hemp [product] is unnecessary | 3.10 | 1.19 | 2.93 | 1.05 | 3.07 | 1.15 | 2.95 | 1.13 | 3.06 | 1.16 |
| SN1 | The people important to me approve of me using hemp [product] | 3.25 | 1.11 | 3.30 | 0.92 | 3.30 | 1.04 | 3.48 | 1.00 | 3.31 | 1.01 |
| SN2 | The people important to me want me to use hemp [product] | 2.94 | 1.14 | 2.98 | 1.04 | 3.06 | 1.10 | 3.35 | 1.04 | 3.14 | 1.09 |
| SN3 | I would use hemp [product] if I saw others using it too | 3.01 | 1.17 | 3.25 | 1.01 | 3.24 | 1.15 | 3.28 | 1.10 | 3.37 | 1.10 |
| PBC1 | Using hemp [product] is possible for me | 3.58 | 1.06 | 3.49 | 0.96 | 3.55 | 1.06 | 3.77 | 0.89 | 3.57 | 1.02 |
| PBC2 | Substituting conventional product alternatives for hemp-based [product] is easy | 3.32 | 1.03 | 3.31 | 0.96 | 3.27 | 1.06 | 3.50 | 0.94 | 3.41 | 1.00 |
| PBC3 | I can afford hemp [product] | 3.48 | 1.02 | 3.44 | 0.92 | 3.52 | 0.99 | 3.68 | 0.93 | 3.63 | 0.99 |
| PBC4 | Hemp [product] is available for me to try before I decide whether to use it | 3.30 | 1.06 | 3.04 | 1.03 | 3.22 | 1.08 | 3.30 | 1.04 | 3.24 | 1.10 |
| PBC5 | Using hemp [product] is practical for me | 3.31 | 1.16 | 3.28 | 0.99 | 3.31 | 1.10 | 3.55 | 0.98 | 3.42 | 1.09 |
| PBC6 | Hemp [product] is difficult to find | 2.77 | 1.05 | 3.45 | 0.99 | 3.26 | 1.06 | 3.06 | 1.11 | 3.09 | 1.08 |
| Observations2 | 944 | 604 | 602 | 682 | 384 | ||||||
Note(s): 1ATT, SN, and PBC variables are measured on a 5-point Likert scale, where 1 = strongly disagree, 3 = neutral, and 5 = strongly agree
2Samples for each product category include respondents who are aware of the given product, hence observations vary across product categories
Source(s): Authors’ work