Frequencies for background factors by hemp product category
| Background factors | CBD | Clothing | Food | Personal care | Pet products |
|---|---|---|---|---|---|
| Percent | |||||
| Age | |||||
| Younger than 54 * | 66.6 | 68.2 | 78.2 | 75.8 | 78.7 |
| 55 or older | 33.4 | 31.8 | 21.8 | 24.2 | 21.4 |
| Education | |||||
| Less than a college degree * | 57.6 | 51.3 | 57.3 | 58.1 | 57.3 |
| College degree or more | 42.4 | 48.7 | 42.7 | 41.9 | 42.7 |
| Income | |||||
| Less than $55,000/year * | 54.1 | 48.8 | 52.0 | 50.4 | 53.1 |
| $55,000/year or higher | 45.9 | 51.2 | 48.0 | 49.6 | 46.9 |
| Gender | |||||
| Male * | 55.4 | 57.0 | 52.2 | 47.5 | 50.8 |
| Female | 44.6 | 43.1 | 47.8 | 52.5 | 49.2 |
| Political affiliation | |||||
| Republican * | 26.6 | 26.5 | 23.1 | 25.5 | 26.3 |
| Democrat | 40.4 | 40.1 | 41.7 | 41.6 | 38.8 |
| Independent | 28.6 | 27.5 | 30.9 | 29.3 | 28.4 |
| Other political affiliation | 4.5 | 6.0 | 4.3 | 3.5 | 6.5 |
| Race | |||||
| White * | 74.9 | 79.5 | 73.8 | 75.5 | 81.0 |
| BIPOC | 25.1 | 20.5 | 26.3 | 24.5 | 19.0 |
| Region | |||||
| West * | 19.2 | 23.7 | 19.1 | 20.7 | 21.9 |
| South | 41.5 | 35.9 | 42.0 | 39.0 | 35.4 |
| Northeast | 17.9 | 18.5 | 18.3 | 18.2 | 18.0 |
| Midwest | 21.4 | 21.9 | 20.6 | 22.1 | 24.7 |
| Observations1 | 944 | 604 | 602 | 682 | 384 |
| Background factors | CBD | Clothing | Food | Personal care | Pet products |
|---|---|---|---|---|---|
| Percent | |||||
| Age | |||||
| Younger than 54 * | 66.6 | 68.2 | 78.2 | 75.8 | 78.7 |
| 55 or older | 33.4 | 31.8 | 21.8 | 24.2 | 21.4 |
| Education | |||||
| Less than a college degree * | 57.6 | 51.3 | 57.3 | 58.1 | 57.3 |
| College degree or more | 42.4 | 48.7 | 42.7 | 41.9 | 42.7 |
| Income | |||||
| Less than $55,000/year * | 54.1 | 48.8 | 52.0 | 50.4 | 53.1 |
| $55,000/year or higher | 45.9 | 51.2 | 48.0 | 49.6 | 46.9 |
| Gender | |||||
| Male * | 55.4 | 57.0 | 52.2 | 47.5 | 50.8 |
| Female | 44.6 | 43.1 | 47.8 | 52.5 | 49.2 |
| Political affiliation | |||||
| Republican * | 26.6 | 26.5 | 23.1 | 25.5 | 26.3 |
| Democrat | 40.4 | 40.1 | 41.7 | 41.6 | 38.8 |
| Independent | 28.6 | 27.5 | 30.9 | 29.3 | 28.4 |
| Other political affiliation | 4.5 | 6.0 | 4.3 | 3.5 | 6.5 |
| Race | |||||
| White * | 74.9 | 79.5 | 73.8 | 75.5 | 81.0 |
| BIPOC | 25.1 | 20.5 | 26.3 | 24.5 | 19.0 |
| Region | |||||
| West * | 19.2 | 23.7 | 19.1 | 20.7 | 21.9 |
| South | 41.5 | 35.9 | 42.0 | 39.0 | 35.4 |
| Northeast | 17.9 | 18.5 | 18.3 | 18.2 | 18.0 |
| Midwest | 21.4 | 21.9 | 20.6 | 22.1 | 24.7 |
| Observations1 | 944 | 604 | 602 | 682 | 384 |
Note(s): *Asterisk indicates reference category
1Samples for each product category include respondents who are aware of the given product, hence observations vary across product categories
Source(s): Authors’ work