Table 3 Factor loadings, fit statistics,...

Table 3

Factor loadings, fit statistics, reliability, and validity measures for TPB constructs across each hemp product model

Measure			CBD	Clothing	Food	Personal care	Pet products
Factor loadings¹	ATT1	Using hemp [product] is good¹	0.90	0.82	0.87	0.85	0.89
	ATT2	Using hemp [product] is beneficial	0.89	0.81	0.88	0.81	0.83
	ATT3	Which of the following best describes your attitude towards hemp [product]?	0.78	0.65	0.69	0.69	0.75
	SN1	The people important to me approve of me using hemp [product]	0.82	0.81	0.83	0.80	0.80
	SN2	The people important to me want me to use hemp [product]	0.76	0.80	0.84	0.74	0.76
	SN3	I would use hemp [product] if I saw others using it too	0.74	0.64	0.73	0.66	0.69
	PBC1	Using hemp [product] is possible for me	0.79	0.72	0.81	0.75	0.80
	PBC2	Substituting conventional product alternatives for hemp-based [product] is easy	0.61	0.60	0.73	0.68	0.75
	PBC3	I can afford hemp [product]	0.53	0.60	0.65	0.60	0.64
	PBC4	Hemp [product] is available for me to try before I decide whether to use it	0.60	0.57	0.67	0.57	0.65
	PBC5	Using hemp [product] is practical for me	0.87	0.82	0.85	0.82	0.85
Comparative fit index (CFI)			0.97	0.95	0.98	0.97	0.95
Tucker-Lewis index (TLI)			0.96	0.94	0.97	0.96	0.94
Room mean square error of approximation (RMSEA)			0.07	0.08	0.06	0.06	0.08
90% CI (upper)			0.08	0.09	0.07	0.07	0.09
90% CI (lower)			0.06	0.07	0.05	0.05	0.07
Composite reliability
ATT			0.89	0.81	0.86	0.83	0.86
SN			0.82	0.80	0.84	0.78	0.79
PBC			0.80	0.79	0.85	0.80	0.85
Average variance extracted (AVE)
ATT			0.74	0.59	0.68	0.62	0.69
SN			0.60	0.57	0.64	0.54	0.57
PBC			0.49	0.44	0.56	0.47	0.55
Cronbach’s alpha
ATT			0.89	0.80	0.86	0.83	0.87
SN			0.82	0.78	0.84	0.77	0.80
PBC			0.83	0.80	0.86	0.82	0.86
Squared inter-construct correlation
ATT-SN			0.74	0.64	0.68	0.67	0.65
ATT-PBC			0.87	0.68	0.80	0.82	0.64
SN-PBC			0.84	0.67	0.79	0.80	0.68
Heterotrait-Monotrait (HTMT) ratio of correlations
ATT-SN			0.87	0.83	0.85	0.82	0.80
ATT-PBC			0.87	0.80	0.86	0.85	0.77
SN-PBC			0.88	0.79	0.89	0.89	0.81

Measure			CBD	Clothing	Food	Personal care	Pet products
Factor loadings¹	ATT1	Using hemp [product] is good¹	0.90	0.82	0.87	0.85	0.89
	ATT2	Using hemp [product] is beneficial	0.89	0.81	0.88	0.81	0.83
	ATT3	Which of the following best describes your attitude towards hemp [product]?	0.78	0.65	0.69	0.69	0.75
	SN1	The people important to me approve of me using hemp [product]	0.82	0.81	0.83	0.80	0.80
	SN2	The people important to me want me to use hemp [product]	0.76	0.80	0.84	0.74	0.76
	SN3	I would use hemp [product] if I saw others using it too	0.74	0.64	0.73	0.66	0.69
	PBC1	Using hemp [product] is possible for me	0.79	0.72	0.81	0.75	0.80
	PBC2	Substituting conventional product alternatives for hemp-based [product] is easy	0.61	0.60	0.73	0.68	0.75
	PBC3	I can afford hemp [product]	0.53	0.60	0.65	0.60	0.64
	PBC4	Hemp [product] is available for me to try before I decide whether to use it	0.60	0.57	0.67	0.57	0.65
	PBC5	Using hemp [product] is practical for me	0.87	0.82	0.85	0.82	0.85
Comparative fit index (CFI)			0.97	0.95	0.98	0.97	0.95
Tucker-Lewis index (TLI)			0.96	0.94	0.97	0.96	0.94
Room mean square error of approximation (RMSEA)			0.07	0.08	0.06	0.06	0.08
90% CI (upper)			0.08	0.09	0.07	0.07	0.09
90% CI (lower)			0.06	0.07	0.05	0.05	0.07
Composite reliability
ATT			0.89	0.81	0.86	0.83	0.86
SN			0.82	0.80	0.84	0.78	0.79
PBC			0.80	0.79	0.85	0.80	0.85
Average variance extracted (AVE)
ATT			0.74	0.59	0.68	0.62	0.69
SN			0.60	0.57	0.64	0.54	0.57
PBC			0.49	0.44	0.56	0.47	0.55
Cronbach’s alpha
ATT			0.89	0.80	0.86	0.83	0.87
SN			0.82	0.78	0.84	0.77	0.80
PBC			0.83	0.80	0.86	0.82	0.86
Squared inter-construct correlation
ATT-SN			0.74	0.64	0.68	0.67	0.65
ATT-PBC			0.87	0.68	0.80	0.82	0.64
SN-PBC			0.84	0.67	0.79	0.80	0.68
Heterotrait-Monotrait (HTMT) ratio of correlations
ATT-SN			0.87	0.83	0.85	0.82	0.80
ATT-PBC			0.87	0.80	0.86	0.85	0.77
SN-PBC			0.88	0.79	0.89	0.89	0.81

Note(s): ¹ Factor loadings are standardized

Source(s): Authors’ work

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