Table 4

Covariance measures and SEM regression results for direct effects of TPB constructs and background factors on intent to adopt each hemp product

Dependent variableCBDClothingFoodPersonal carePet products
RegressionCoefficientSECoefficientSECoefficientSECoefficientSECoefficientSE
ATT0.70***0.090.52***0.080.73***0.090.55***0.090.53***0.10
SN−0.050.10−0.100.110.090.120.25*0.13−0.24*0.11
PBC0.150.110.34***0.100.010.120.010.150.54***0.09
Age−0.46***0.09−0.61***0.14−0.35***0.12−0.160.10−0.67***0.18
Education−0.040.080.100.10−0.070.10−0.22**0.09−0.040.13
Income0.050.08−0.050.100.16*0.100.15*0.09−0.06**0.13
Female−0.070.080.17*0.100.070.090.19**0.080.070.12
Democrat−0.27***0.09−0.33***0.12−0.120.11−0.19*0.11−0.32*0.15
Independent−0.130.10−0.29**0.13−0.26**0.12−0.26**0.11−0.30*0.15
Other political aff−0.40**0.18−0.070.18−0.220.25−0.330.27−0.49*0.21
BIPOC0.130.090.160.120.18*0.100.060.110.020.14
South−0.010.10−0.050.13−0.110.130.010.12−0.170.16
Northeast0.030.120.070.15−0.010.140.090.13−0.36*0.18
Midwest−0.190.120.110.14−0.37**0.15−0.020.13−0.250.18
CovarianceCoefficientSECoefficientSECoefficientSECoefficientSECoefficientSE
ATT ∼∼ SN0.85***0.010.80***0.020.83***0.020.81***0.020.78***0.02
ATT ∼∼ PBC0.89***0.010.78***0.020.86***0.010.87***0.010.76***0.02
SN ∼∼ PBC0.89***0.010.81***0.020.89***0.010.89***0.020.80***0.03

Note(s): *p < 0.10, **p < 0.05, ***p < 0.01

Source(s): Authors’ work

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