Covariance measures and SEM regression results for direct effects of TPB constructs and background factors on intent to adopt each hemp product
| Dependent variable | CBD | Clothing | Food | Personal care | Pet products | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| Regression | Coefficient | SE | Coefficient | SE | Coefficient | SE | Coefficient | SE | Coefficient | SE |
| ATT | 0.70*** | 0.09 | 0.52*** | 0.08 | 0.73*** | 0.09 | 0.55*** | 0.09 | 0.53*** | 0.10 |
| SN | −0.05 | 0.10 | −0.10 | 0.11 | 0.09 | 0.12 | 0.25* | 0.13 | −0.24* | 0.11 |
| PBC | 0.15 | 0.11 | 0.34*** | 0.10 | 0.01 | 0.12 | 0.01 | 0.15 | 0.54*** | 0.09 |
| Age | −0.46*** | 0.09 | −0.61*** | 0.14 | −0.35*** | 0.12 | −0.16 | 0.10 | −0.67*** | 0.18 |
| Education | −0.04 | 0.08 | 0.10 | 0.10 | −0.07 | 0.10 | −0.22** | 0.09 | −0.04 | 0.13 |
| Income | 0.05 | 0.08 | −0.05 | 0.10 | 0.16* | 0.10 | 0.15* | 0.09 | −0.06** | 0.13 |
| Female | −0.07 | 0.08 | 0.17* | 0.10 | 0.07 | 0.09 | 0.19** | 0.08 | 0.07 | 0.12 |
| Democrat | −0.27*** | 0.09 | −0.33*** | 0.12 | −0.12 | 0.11 | −0.19* | 0.11 | −0.32* | 0.15 |
| Independent | −0.13 | 0.10 | −0.29** | 0.13 | −0.26** | 0.12 | −0.26** | 0.11 | −0.30* | 0.15 |
| Other political aff | −0.40** | 0.18 | −0.07 | 0.18 | −0.22 | 0.25 | −0.33 | 0.27 | −0.49* | 0.21 |
| BIPOC | 0.13 | 0.09 | 0.16 | 0.12 | 0.18* | 0.10 | 0.06 | 0.11 | 0.02 | 0.14 |
| South | −0.01 | 0.10 | −0.05 | 0.13 | −0.11 | 0.13 | 0.01 | 0.12 | −0.17 | 0.16 |
| Northeast | 0.03 | 0.12 | 0.07 | 0.15 | −0.01 | 0.14 | 0.09 | 0.13 | −0.36* | 0.18 |
| Midwest | −0.19 | 0.12 | 0.11 | 0.14 | −0.37** | 0.15 | −0.02 | 0.13 | −0.25 | 0.18 |
| Dependent variable | CBD | Clothing | Food | Personal care | Pet products | |||||
|---|---|---|---|---|---|---|---|---|---|---|
| Regression | ||||||||||
| ATT | 0.70*** | 0.09 | 0.52*** | 0.08 | 0.73*** | 0.09 | 0.55*** | 0.09 | 0.53*** | 0.10 |
| SN | −0.05 | 0.10 | −0.10 | 0.11 | 0.09 | 0.12 | 0.25* | 0.13 | −0.24* | 0.11 |
| PBC | 0.15 | 0.11 | 0.34*** | 0.10 | 0.01 | 0.12 | 0.01 | 0.15 | 0.54*** | 0.09 |
| Age | −0.46*** | 0.09 | −0.61*** | 0.14 | −0.35*** | 0.12 | −0.16 | 0.10 | −0.67*** | 0.18 |
| Education | −0.04 | 0.08 | 0.10 | 0.10 | −0.07 | 0.10 | −0.22** | 0.09 | −0.04 | 0.13 |
| Income | 0.05 | 0.08 | −0.05 | 0.10 | 0.16* | 0.10 | 0.15* | 0.09 | −0.06** | 0.13 |
| Female | −0.07 | 0.08 | 0.17* | 0.10 | 0.07 | 0.09 | 0.19** | 0.08 | 0.07 | 0.12 |
| Democrat | −0.27*** | 0.09 | −0.33*** | 0.12 | −0.12 | 0.11 | −0.19* | 0.11 | −0.32* | 0.15 |
| Independent | −0.13 | 0.10 | −0.29** | 0.13 | −0.26** | 0.12 | −0.26** | 0.11 | −0.30* | 0.15 |
| Other political aff | −0.40** | 0.18 | −0.07 | 0.18 | −0.22 | 0.25 | −0.33 | 0.27 | −0.49* | 0.21 |
| BIPOC | 0.13 | 0.09 | 0.16 | 0.12 | 0.18* | 0.10 | 0.06 | 0.11 | 0.02 | 0.14 |
| South | −0.01 | 0.10 | −0.05 | 0.13 | −0.11 | 0.13 | 0.01 | 0.12 | −0.17 | 0.16 |
| Northeast | 0.03 | 0.12 | 0.07 | 0.15 | −0.01 | 0.14 | 0.09 | 0.13 | −0.36* | 0.18 |
| Midwest | −0.19 | 0.12 | 0.11 | 0.14 | −0.37** | 0.15 | −0.02 | 0.13 | −0.25 | 0.18 |
| Covariance | Coefficient | SE | Coefficient | SE | Coefficient | SE | Coefficient | SE | Coefficient | SE |
|---|---|---|---|---|---|---|---|---|---|---|
| ATT ∼∼ SN | 0.85*** | 0.01 | 0.80*** | 0.02 | 0.83*** | 0.02 | 0.81*** | 0.02 | 0.78*** | 0.02 |
| ATT ∼∼ PBC | 0.89*** | 0.01 | 0.78*** | 0.02 | 0.86*** | 0.01 | 0.87*** | 0.01 | 0.76*** | 0.02 |
| SN ∼∼ PBC | 0.89*** | 0.01 | 0.81*** | 0.02 | 0.89*** | 0.01 | 0.89*** | 0.02 | 0.80*** | 0.03 |
| Covariance | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| ATT ∼∼ SN | 0.85*** | 0.01 | 0.80*** | 0.02 | 0.83*** | 0.02 | 0.81*** | 0.02 | 0.78*** | 0.02 |
| ATT ∼∼ PBC | 0.89*** | 0.01 | 0.78*** | 0.02 | 0.86*** | 0.01 | 0.87*** | 0.01 | 0.76*** | 0.02 |
| SN ∼∼ PBC | 0.89*** | 0.01 | 0.81*** | 0.02 | 0.89*** | 0.01 | 0.89*** | 0.02 | 0.80*** | 0.03 |
Note(s): *p < 0.10, **p < 0.05, ***p < 0.01
Source(s): Authors’ work