Table 1

Position and background of the key interviewees

IntervieweeNo. of interviewsPosition in the company and background
Hanna3Former employee (decades of work experience, including in the company’s public relations office)
Miya3Employee (experience at another start-up and in the company’s public relations office)
Joe2Employee (decades of work experience, including in the company’s public relations office and as a local branch manager)
Ken2Employee (decades of work experience, including in the company’s public relations office)

Source(s): Table by the author

or Create an Account

Close Modal
Close Modal