Table 1

Overview of main categories

Category nameExemplary words and phrasesCategory frequency (Total occurrences)
GlobalAmericanized vibe; Conquer America75
LocalItalian songs are my favorite; Learn Italian because of them123
Not globalAmerican musical barriers; Zero airplay in America63
Not localHated in Italy; Italy too conservative country for them92
Global and localItalianized rock; Red hot Måneskin pepper29
Neither global nor localDon’t reduce them to languages; Whatever they make14
ConformityRecall; Remind; Sounds like136
ConnectionAmerica; Local; Roots95
IntegrationBalance; Compromise; Match73
ConsistencyAtypical; Breakthrough; Unique92
InconsistencyCommercial; Incoherent; Sold-out146

Note(s): The frequencies of the categories are reported to provide a general understanding of the incidence of these dimensions in my sample. As my analysis relies on a qualitative interpretation of the data, I did not employ this information as a measure of the importance of these variables

Source(s): Created by author

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