Table 3

Summary of the results after factor, reliability and validity analyses

ItemsFactor loadst-value
Destination service experience (CR = 0.97; AVE = 0.88)
Peace of mind (α = 0.867; CR = 0.87; AVE = 0.57)0.93327.580*
EXP1.1: In planning, booking and during the stay, everyone showed they knew what they were doing0.685Fixed
EXP1.2: In planning, booking and during the stay, the procedures were easy to carry out0.68524.340*
EXP1.3: Everything has been so easy at this destination that I wouldn’t mind going backDeleted
EXP1.4: In planning, booking and during the stay, everyone cared about me0.80028.040*
EXP1.5: In planning, booking and during the stay I felt that everything flowed easily0.84329.363*
EXP1.6: All the advice I received while planning, booking and during the stay was objective and independent0.74926.423*
Moments of truth (α = 0.875; CR = 0.88; AVE = 0.59)0.99835.390*
EXP2.1: Everyone at this destination was flexible in dealing with me and cared about my needs0.791Fixed
EXP2.2: While planning, booking and during the stay, they kept me constantly informed0.79033.961*
EXP2.3: While booking and during the stay, I was sure that my money was well spent0.79734.311*
EXP2.4: There were good people at this destination: they listened to me, they were polite and they made me feel comfortable0.73931.132*
EXP2.5: When something went wrong during the booking and the stay, they solved it properly0.71229.720*
Output focus (α = 0.833; CR = 0.84; AVE = 0.63)0.99537.884*
EXP3.1: During the booking and the stay, they made things very easy for me. I will consider them again in the future0.831Fixed
EXP3.2: The processes associated with the booking and the stay turned out to be as smooth as I had expected0.78936.052*
EXP3.3: I felt more confident about this destination than other destinations I had visited previouslyDeleted
EXP3.4: The people at this destination were empathetic and understood my concerns0.76534.441*
Product experience (α = 0.782; CR = 0.79; AVE = 0.56)0.82124.607*
EXP4.1: The offer available at this destination was wide and varied (leisure, gastronomy, accommodation, culture, etc.)0.793Fixed
EXP4.2: It was important for me to receive information about the different options that the destination offered0.79029.669*
EXP4.3: It was important for me to compare the different options to make the best decisions0.64824.215*
EXP4.4: I felt that I could count on someone to help me if I needed itDeleted
Local food experience (CR = 0.97; AVE = 0.88)  
Cultural experience (α = 0.913; CR = 0.91; AVE = 0.73)0.92735.431*
FOO1.1: Tasting the local food introduced me to the flavors of this region0.830Fixed
FOO1.2: I discovered something new through the local food0.83438.962*
FOO1.3: Experiencing the local food helped me understand the culture of this destination0.86040.889*
FOO1.4: Tasting local food in its place of origin was a special and authentic experience0.88142.539*
Excitement (α = 0.912; CR = 0.91; AVE = 0.72)0.93937.040*
FOO2.1: Eating the local food in its place of origin was an exciting experience0.835Fixed
FOO2.2: Eating the local food during the trip helped me relax0.84740.360*
FOO2.3: Eating the local food put me in a good mood0.86842.024*
FOO2.4: Eating the local food during the trip allowed me to escape the routine0.85440.871*
Interpersonal relationship (α = 0.854; CR = 0.86; AVE = 0.61)0.99734.137*
FOO3.1: I have talked to other people about my experience with the local food0.753Fixed
FOO3.2: During meals at the destination, the atmosphere was relaxed0.83029.287*
FOO3.3: I would like to give advice to people who want to travel to this destination based on my experiences with the local food0.73333.781*
FOO3.4: Eating the local food allowed me to spend pleasant moments with my companions0.79832.260*
Sensory appeal (α = 0.888; CR = 0.91; AVE = 0.71)0.90936.432*
FOO4.1: The local food smelled good0.887Fixed
FOO4.2: The local food tasted good0.89449.810*
FOO4.3: The local food was well presented0.85845.792*
FOO4.4: Trying the local food gave me different sensations0.71733.361*
Concern for health (α = 0.872; CR = 0.87; AVE = 0.63)0.91033.733*
FOO5.1: The local food was nutritious0.830Fixed
FOO5.2: The local food contained many fresh, local ingredients0.84438.596*
FOO5.3: The local food was healthy0.79735.497*
FOO5.4: The restaurants were environmentally friendly0.70529.986*
Accommodation experience (α = 0.907; CR = 0.91; AVE = 0.56) 
ACO.1: The style, design and cleanliness of the accommodation were to my linking0.69529.754*
ACO.2: The room was comfortable0.73131.899*
ACO.3: There were no problems at the check-in or the check-outDeleted
ACO.4: The food and beverages in this accommodation had variety and qualityDeleted
ACO.5: The accommodation had adequate security features.0.73532.131*
ACO.6: The attitudes and behaviors of the employees demonstrated their willingness to help me0.79736.102*
ACO.7: The employees were competent and had professional knowledge0.83638.837*
ACO.8: My interaction with the other customers had a positive impact on this accommodation’s serviceDeleted
ACO.9: This accommodation provided me with opportunities for nice social interactions0.79535.941*
ACO.10: The waiting time for service was reasonable at this accommodation0.68929.427*
ACO.11: In this accommodation, the environment was cared for0.68128.981*
Memorable customer experience (α = 0.853; CR = 0.86; AVE = 0.55) 
MEM.1: I really enjoyed that tourism experience0.72430.794*
MEM.2: I was revitalized through that tourism experience0.76233.077*
MEM.3: I learned something about myself from that tourism experience0.68528.584*
MEM.4: I had a chance to closely experience the local culture of that destination area0.75632.716*
MEM.5: I experienced something new (e.g. food, activity, etc.) during this tourism experience0.76633.317*
Fit of the model: χ2/df = 2,440.949/1,052 = 2.320; NFI = 0.933; NNFI = 0.956; IFI = 0.961; CFI = 0.961; RMR = 0.032; RMSEA = 0.030

Notes:

IR = individual reliability; CR = composite reliability; AVE = average variance extracted; *p < 0.001

Source: Authors’ own work

or Create an Account

Close Modal
Close Modal