Summary of the results after factor, reliability and validity analyses
| Items | Factor loads | t-value |
|---|---|---|
| Destination service experience (CR = 0.97; AVE = 0.88) | ||
| Peace of mind (α = 0.867; CR = 0.87; AVE = 0.57) | 0.933 | 27.580* |
| EXP1.1: In planning, booking and during the stay, everyone showed they knew what they were doing | 0.685 | Fixed |
| EXP1.2: In planning, booking and during the stay, the procedures were easy to carry out | 0.685 | 24.340* |
| EXP1.3: Everything has been so easy at this destination that I wouldn’t mind going back | Deleted | |
| EXP1.4: In planning, booking and during the stay, everyone cared about me | 0.800 | 28.040* |
| EXP1.5: In planning, booking and during the stay I felt that everything flowed easily | 0.843 | 29.363* |
| EXP1.6: All the advice I received while planning, booking and during the stay was objective and independent | 0.749 | 26.423* |
| Moments of truth (α = 0.875; CR = 0.88; AVE = 0.59) | 0.998 | 35.390* |
| EXP2.1: Everyone at this destination was flexible in dealing with me and cared about my needs | 0.791 | Fixed |
| EXP2.2: While planning, booking and during the stay, they kept me constantly informed | 0.790 | 33.961* |
| EXP2.3: While booking and during the stay, I was sure that my money was well spent | 0.797 | 34.311* |
| EXP2.4: There were good people at this destination: they listened to me, they were polite and they made me feel comfortable | 0.739 | 31.132* |
| EXP2.5: When something went wrong during the booking and the stay, they solved it properly | 0.712 | 29.720* |
| Output focus (α = 0.833; CR = 0.84; AVE = 0.63) | 0.995 | 37.884* |
| EXP3.1: During the booking and the stay, they made things very easy for me. I will consider them again in the future | 0.831 | Fixed |
| EXP3.2: The processes associated with the booking and the stay turned out to be as smooth as I had expected | 0.789 | 36.052* |
| EXP3.3: I felt more confident about this destination than other destinations I had visited previously | Deleted | |
| EXP3.4: The people at this destination were empathetic and understood my concerns | 0.765 | 34.441* |
| Product experience (α = 0.782; CR = 0.79; AVE = 0.56) | 0.821 | 24.607* |
| EXP4.1: The offer available at this destination was wide and varied (leisure, gastronomy, accommodation, culture, etc.) | 0.793 | Fixed |
| EXP4.2: It was important for me to receive information about the different options that the destination offered | 0.790 | 29.669* |
| EXP4.3: It was important for me to compare the different options to make the best decisions | 0.648 | 24.215* |
| EXP4.4: I felt that I could count on someone to help me if I needed it | Deleted | |
| Local food experience (CR = 0.97; AVE = 0.88) | ||
| Cultural experience (α = 0.913; CR = 0.91; AVE = 0.73) | 0.927 | 35.431* |
| FOO1.1: Tasting the local food introduced me to the flavors of this region | 0.830 | Fixed |
| FOO1.2: I discovered something new through the local food | 0.834 | 38.962* |
| FOO1.3: Experiencing the local food helped me understand the culture of this destination | 0.860 | 40.889* |
| FOO1.4: Tasting local food in its place of origin was a special and authentic experience | 0.881 | 42.539* |
| Excitement (α = 0.912; CR = 0.91; AVE = 0.72) | 0.939 | 37.040* |
| FOO2.1: Eating the local food in its place of origin was an exciting experience | 0.835 | Fixed |
| FOO2.2: Eating the local food during the trip helped me relax | 0.847 | 40.360* |
| FOO2.3: Eating the local food put me in a good mood | 0.868 | 42.024* |
| FOO2.4: Eating the local food during the trip allowed me to escape the routine | 0.854 | 40.871* |
| Interpersonal relationship (α = 0.854; CR = 0.86; AVE = 0.61) | 0.997 | 34.137* |
| FOO3.1: I have talked to other people about my experience with the local food | 0.753 | Fixed |
| FOO3.2: During meals at the destination, the atmosphere was relaxed | 0.830 | 29.287* |
| FOO3.3: I would like to give advice to people who want to travel to this destination based on my experiences with the local food | 0.733 | 33.781* |
| FOO3.4: Eating the local food allowed me to spend pleasant moments with my companions | 0.798 | 32.260* |
| Sensory appeal (α = 0.888; CR = 0.91; AVE = 0.71) | 0.909 | 36.432* |
| FOO4.1: The local food smelled good | 0.887 | Fixed |
| FOO4.2: The local food tasted good | 0.894 | 49.810* |
| FOO4.3: The local food was well presented | 0.858 | 45.792* |
| FOO4.4: Trying the local food gave me different sensations | 0.717 | 33.361* |
| Concern for health (α = 0.872; CR = 0.87; AVE = 0.63) | 0.910 | 33.733* |
| FOO5.1: The local food was nutritious | 0.830 | Fixed |
| FOO5.2: The local food contained many fresh, local ingredients | 0.844 | 38.596* |
| FOO5.3: The local food was healthy | 0.797 | 35.497* |
| FOO5.4: The restaurants were environmentally friendly | 0.705 | 29.986* |
| Accommodation experience (α = 0.907; CR = 0.91; AVE = 0.56) | ||
| ACO.1: The style, design and cleanliness of the accommodation were to my linking | 0.695 | 29.754* |
| ACO.2: The room was comfortable | 0.731 | 31.899* |
| ACO.3: There were no problems at the check-in or the check-out | Deleted | |
| ACO.4: The food and beverages in this accommodation had variety and quality | Deleted | |
| ACO.5: The accommodation had adequate security features. | 0.735 | 32.131* |
| ACO.6: The attitudes and behaviors of the employees demonstrated their willingness to help me | 0.797 | 36.102* |
| ACO.7: The employees were competent and had professional knowledge | 0.836 | 38.837* |
| ACO.8: My interaction with the other customers had a positive impact on this accommodation’s service | Deleted | |
| ACO.9: This accommodation provided me with opportunities for nice social interactions | 0.795 | 35.941* |
| ACO.10: The waiting time for service was reasonable at this accommodation | 0.689 | 29.427* |
| ACO.11: In this accommodation, the environment was cared for | 0.681 | 28.981* |
| Memorable customer experience (α = 0.853; CR = 0.86; AVE = 0.55) | ||
| MEM.1: I really enjoyed that tourism experience | 0.724 | 30.794* |
| MEM.2: I was revitalized through that tourism experience | 0.762 | 33.077* |
| MEM.3: I learned something about myself from that tourism experience | 0.685 | 28.584* |
| MEM.4: I had a chance to closely experience the local culture of that destination area | 0.756 | 32.716* |
| MEM.5: I experienced something new (e.g. food, activity, etc.) during this tourism experience | 0.766 | 33.317* |
| Fit of the model: χ2/df = 2,440.949/1,052 = 2.320; NFI = 0.933; NNFI = 0.956; IFI = 0.961; CFI = 0.961; RMR = 0.032; RMSEA = 0.030 | ||
| Factor loads | ||
|---|---|---|
| 0.685 | Fixed | |
| 0.685 | 24.340* | |
| Deleted | ||
| 0.800 | 28.040* | |
| 0.843 | 29.363* | |
| 0.749 | 26.423* | |
| 0.791 | Fixed | |
| 0.790 | 33.961* | |
| 0.797 | 34.311* | |
| 0.739 | 31.132* | |
| 0.712 | 29.720* | |
| 0.831 | Fixed | |
| 0.789 | 36.052* | |
| Deleted | ||
| 0.765 | 34.441* | |
| 0.793 | Fixed | |
| 0.790 | 29.669* | |
| 0.648 | 24.215* | |
| Deleted | ||
| 0.830 | Fixed | |
| 0.834 | 38.962* | |
| 0.860 | 40.889* | |
| 0.881 | 42.539* | |
| 0.835 | Fixed | |
| 0.847 | 40.360* | |
| 0.868 | 42.024* | |
| 0.854 | 40.871* | |
| 0.753 | Fixed | |
| 0.830 | 29.287* | |
| 0.733 | 33.781* | |
| 0.798 | 32.260* | |
| 0.887 | Fixed | |
| 0.894 | 49.810* | |
| 0.858 | 45.792* | |
| 0.717 | 33.361* | |
| 0.830 | Fixed | |
| 0.844 | 38.596* | |
| 0.797 | 35.497* | |
| 0.705 | 29.986* | |
| 0.695 | 29.754* | |
| 0.731 | 31.899* | |
| Deleted | ||
| Deleted | ||
| 0.735 | 32.131* | |
| 0.797 | 36.102* | |
| 0.836 | 38.837* | |
| Deleted | ||
| 0.795 | 35.941* | |
| 0.689 | 29.427* | |
| 0.681 | 28.981* | |
| 0.724 | 30.794* | |
| 0.762 | 33.077* | |
| 0.685 | 28.584* | |
| 0.756 | 32.716* | |
| 0.766 | 33.317* | |
Notes:
IR = individual reliability; CR = composite reliability; AVE = average variance extracted; *p < 0.001
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