Table 4 Scale discriminant validity...

Table 4

Scale discriminant validity

Variables		1	2	3	4
1	Destination service experience	0.94
2	Food experience	0.53* [0.49;0.57]	0.94
3	Accommodation experience	0.76* [0.77;0.82]	0.57* [0.53;0.61]	0.76
4	Memorable customer experience	0.65* [0.62;0.69]	0.73* [0.72;0.77]	0.67* [0.64;0.71]	0.74

Variables		1	2	3	4
1	Destination service experience	0.94
2	Food experience	0.53* [0.49;0.57]	0.94
3	Accommodation experience	0.76* [0.77;0.82]	0.57* [0.53;0.61]	0.76
4	Memorable customer experience	0.65* [0.62;0.69]	0.73* [0.72;0.77]	0.67* [0.64;0.71]	0.74

Notes:

Below the diagonal: correlation estimated between the factors. Diagonal = square root of AVE; *p < 0.05

Source: Authors’ own work

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