Table 9

Summary results of the structural model: multigroup analysis

HypothesesPathParametert-sigResult
Urban destination
H1Destination service experience → MCE0.1553.820**Supported
H2Local food experience → Destination service experience0.0713.245*Supported
H3Accomodation experience → Destination service experience0.73317.588**Supported
H4Local food experience → MCE0.48612.997**Supported
H5Accomodation experience → MCE0.2656.050**Supported
 Control variables   
 Age → Destination service experience0.0191.110Not supported
 Gender → Destination service experience−0.027−1.663Not supported
 Age → MCE−0.076−3.896**Supported
 Gender → MCE−0.011−0.611Not supported
Total effect: Local food experience → Memorable customer experience = 0.497
Total effect: Accomodation experience → Memorable customer experience = 0.379
Rural destination
H1Destination service experience → MCE0.1573.820**Supported
H2Local food experience → Destination service experience0.0793.245*Supported
H3Accomodation experience → Destination service experience0.75617.588**Supported
H4Local food experience → MCE0.55212.997**Supported
H5Accomodation experience → MCE0.2776.050**Supported
 Control variables   
 Age → Destination service experience0.0241.110Not supported
 Gender → Destination service experience−0.034−1.663Not supported
 Age → MCE−0.096−3.896**Supported
 Gender → MCE−0.014−0.611Not supported
Total effect: Local food experience → Memorable customer experience = 0.564
Total effect: Accomodation experience → Memorable customer experience = 0.396
Sun and beach destination
H1Destination service experience → MCE0.1383.820**Supported
H2Local food Experience → Destination service experience0.0903.245*Supported
H3Accomodation experience → Destination service experience0.74917.588**Supported
H4Local food experience → MCE0.55112.997**Supported
H5Accomodation experience → MCE0.2426.050**Supported
 Control variables   
 Age → Destination service experience0.0211.110Not supported
 Gender → Destination service experience−0.030−1.663Not supported
 Age → MCE−0.075−3.896**Supported
 Gender → MCE−0.011−0.611Not supported
Total effect: Local food experience → Memorable customer experience = 0.563
Total effect: Accomodation experience → Memorable customer experience = 0.345
Fit of the model: χ2/df = 8,490.802/3579 = 2.372; NFI = 0.840; NNFI = 0.893; IFI = 0.901; CFI = 0.900; RMR = 0.056; RMSEA = 0.054

Note:

* = significance p < 0.001

Source: Authors’ own work
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