Experimental conditions in Study 1
| Condition | Description |
|---|---|
| Physical try-out (n = 65) | Respondents had access to a range of lipsticks (30 products), could physically try as many products as they wanted and had to select their favorite color. They then had to answer to the survey |
| No try-out (picture) (n = 67) | Respondents visualized pictures of the same range and had to select their favorite color. They then had to answer to the survey |
| Condition | Description |
|---|---|
| Physical try-out | Respondents had access to a range of lipsticks (30 products), could physically try as many products as they wanted and had to select their favorite color. They then had to answer to the survey |
| No try-out (picture) | Respondents visualized pictures of the same range and had to select their favorite color. They then had to answer to the survey |
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