Entrepreneurial orientation
| Dimension | Definition | Literature |
|---|---|---|
| Risk-taking | “Making decisions and taking action without certain knowledge of probable outcomes.” | Miller (1983), Dess and Lumpkin (2005, p. 148) |
| Innovation | “A willingness to introduce newness and novelty through experimentation and creative processes aimed at developing new products and services, as well as new processes.” | Covin and Slevin (1989), Dess and Lumpkin (2005) |
| Proactivity | “A forward-looking perspective characteristic of a marketplace leader that has the foresight to seize opportunities in anticipation of future demand.” | Dess and Lumpkin (2005), Covin and Slevin (1989) |
| Dimension | Definition | Literature |
|---|---|---|
| Risk-taking | “Making decisions and taking action without certain knowledge of probable outcomes.” | |
| Innovation | “A willingness to introduce newness and novelty through experimentation and creative processes aimed at developing new products and services, as well as new processes.” | |
| Proactivity | “A forward-looking perspective characteristic of a marketplace leader that has the foresight to seize opportunities in anticipation of future demand.” |
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