Table 1 Descriptive statistics,...

Table 1

Descriptive statistics, normality and internal consistency of the measurement items

Items	Mean	SD	Skewness	Kurtosis
Functionally motivated consumer innovativeness (ω = 0.93)
fMCI1: efficient	5.33	1.41	−0.69	0.02
fMCI2: convenient	5.12	1.54	−0.57	−0.39
fMCI3: shortening travel time	5.23	1.48	−0.69	−0.19
Hedonically motivated consumer innovativeness (ω = 0.93)
hMCI1: exciting	5.27	1.57	−0.79	0.01
hMCI2: enjoyment	5.40	1.42	−0.70	−0.27
hMCI3: good feeling	5.42	1.48	−0.90	0.41
Cognitively motivated consumer innovativeness (ω = 0.89)
cMCI1: considering various aspects	5.56	1.37	−0.81	0.01
cMCI2: thinking logically	5.55	1.44	−0.95	0.22
cMCI3: comparing pros and cons	5.45	1.41	−0.76	−0.07
Socially motivated consumer innovativeness (ω = 0.87)
sMCI1: distinguishing from others	5.54	1.34	−0.73	−0.20
sMCI2: showing as an early adopter	5.29	1.55	−0.80	0.25
sMCI3: impressing others	5.38	1.48	−0.73	−0.05
Satisfaction (ω = 0.95)
Satis1: I am satisfied with my decision to AR at that time	5.17	1.44	−0.62	0.03
Satis2: I think that I did the right thing by deciding to use AR at that time	5.11	1.44	−0.62	0.17
Satis3: My choice to use AR at that time was a wise one	5.16	1.42	−0.47	−0.31
Words-of-mouth (WOM) intention (ω = 0.95)
WOM1: I am likely to say positive things about AR	5.02	1.55	−0.59	−0.23
WOM2: I am likely to recommend AR to others	5.04	1.62	−0.58	−0.41
WOM3: I am likely to encourage others to use AR	5.06	1.70	−0.67	−0.42

Items	Mean	SD	Skewness	Kurtosis
Functionally motivated consumer innovativeness (ω = 0.93)
fMCI1: efficient	5.33	1.41	−0.69	0.02
fMCI2: convenient	5.12	1.54	−0.57	−0.39
fMCI3: shortening travel time	5.23	1.48	−0.69	−0.19
Hedonically motivated consumer innovativeness (ω = 0.93)
hMCI1: exciting	5.27	1.57	−0.79	0.01
hMCI2: enjoyment	5.40	1.42	−0.70	−0.27
hMCI3: good feeling	5.42	1.48	−0.90	0.41
Cognitively motivated consumer innovativeness (ω = 0.89)
cMCI1: considering various aspects	5.56	1.37	−0.81	0.01
cMCI2: thinking logically	5.55	1.44	−0.95	0.22
cMCI3: comparing pros and cons	5.45	1.41	−0.76	−0.07
Socially motivated consumer innovativeness (ω = 0.87)
sMCI1: distinguishing from others	5.54	1.34	−0.73	−0.20
sMCI2: showing as an early adopter	5.29	1.55	−0.80	0.25
sMCI3: impressing others	5.38	1.48	−0.73	−0.05
Satisfaction (ω = 0.95)
Satis1: I am satisfied with my decision to AR at that time	5.17	1.44	−0.62	0.03
Satis2: I think that I did the right thing by deciding to use AR at that time	5.11	1.44	−0.62	0.17
Satis3: My choice to use AR at that time was a wise one	5.16	1.42	−0.47	−0.31
Words-of-mouth (WOM) intention (ω = 0.95)
WOM1: I am likely to say positive things about AR	5.02	1.55	−0.59	−0.23
WOM2: I am likely to recommend AR to others	5.04	1.62	−0.58	−0.41
WOM3: I am likely to encourage others to use AR	5.06	1.70	−0.67	−0.42

Note(s): ω indicates McDonald’s Omega coefficients; SD denotes standard deviation

Source(s): Authors’ own creation

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