Results of reliability and convergent validity tests
| Measurement items | Reliability | Convergent validity | ||
|---|---|---|---|---|
| ω | CR | β (t-value) | AVE | |
| Functionally motivated consumer innovativeness | ||||
| fMCI1 | 0.93 | 0.93 | 0.89* (21.10) | 0.81 |
| fMCI2 | 0.90* (21.68) | |||
| fMCI3 | 0.92* (–) | |||
| Hedonically motivated consumer innovativeness | ||||
| hMCI1 | 0.93 | 0.94 | 0.89* (21.53) | 0.83 |
| hMCI2 | 0.93* (23.92) | |||
| hMCI3 | 0.90* (–) | |||
| Cognitively motivated consumer innovativeness | ||||
| cMCI1 | 0.89 | 0.88 | 0.86* (18.52) | 0.72 |
| cMCI2 | 0.75* (14.69) | |||
| cMCI3 | 0.93* ( ) | |||
| Socially motivated consumer innovativeness | ||||
| sMCI1 | 87 | 0.86 | 0.74* (13.98) | 0.67 |
| sMCI2 | 0.87* (16.17) | |||
| sMCI3 | 0.76* (–) | |||
| Satisfaction | ||||
| Satis1 | 0.95 | 0.95 | 0.94* (26.25) | 0.87 |
| Satis2 | 0.95* (26.94) | |||
| Satis3 | 0.92* (–) | |||
| Words-of-mouth (WOM) intention | ||||
| WOM1 | 0.95 | 0.94 | 0.93* (26.90) | 0.86 |
| WOM3 | 0.93* (26.72) | |||
| WOM3 | 0.92* (–) | |||
| Measurement items | Reliability | Convergent validity | ||
|---|---|---|---|---|
| ω | CR | AVE | ||
| fMCI1 | 0.93 | 0.93 | 0.89* (21.10) | 0.81 |
| fMCI2 | 0.90* (21.68) | |||
| fMCI3 | 0.92* (–) | |||
| hMCI1 | 0.93 | 0.94 | 0.89* (21.53) | 0.83 |
| hMCI2 | 0.93* (23.92) | |||
| hMCI3 | 0.90* (–) | |||
| cMCI1 | 0.89 | 0.88 | 0.86* (18.52) | 0.72 |
| cMCI2 | 0.75* (14.69) | |||
| cMCI3 | 0.93* ( ) | |||
| sMCI1 | 87 | 0.86 | 0.74* (13.98) | 0.67 |
| sMCI2 | 0.87* (16.17) | |||
| sMCI3 | 0.76* (–) | |||
| Satis1 | 0.95 | 0.95 | 0.94* (26.25) | 0.87 |
| Satis2 | 0.95* (26.94) | |||
| Satis3 | 0.92* (–) | |||
| WOM1 | 0.95 | 0.94 | 0.93* (26.90) | 0.86 |
| WOM3 | 0.93* (26.72) | |||
| WOM3 | 0.92* (–) | |||
Note(s): p < 0.001*
ω = McDonald’s Omega; β = Standardized factor loading; AVE = average variance extracted
Goodness-of-fit statistics: χ2/df = 1.73, p < 0.001, RMR = 0.07, GFI = 0.90, NFI = 0.95, TLI = 0.96, CFI = 0.97, RMSEA = 0.05
Source(s): Authors’ own creation
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.