Results of hypotheses testing
| Hypothesised paths | Direct effects | Indirect effects | ||
|---|---|---|---|---|
| β | t-value | β | 95% CI (lower – upper bounds) | |
| H1a: fMCI → Satis | 0.14 | 2.50* | ||
| H1b: hMCI → Satis | 0.37 | 6.14*** | ||
| H1c: cMCI → Satis | 0.20 | 4.10*** | ||
| H1d: sMCI → Satis | 0.26 | 5.12*** | ||
| H2a: fMCI → WOM | 0.11 | 2.30* | ||
| H2b: hMCI → WOM | 0.32 | 6.11*** | ||
| H2c: cMCI → WOM | 0.16 | 2.87** | ||
| H2d: sMCI → WOM | 0.09 | 1.86 | ||
| H3: Satis → WOM | 0.53 | 10.04*** | ||
| H4a: fMCI → Satis → WOM | 0.09* | 0.01–0.16 | ||
| H4b: hMCI → Satis → WOM | 0.20*** | 0.12–0.31 | ||
| H4c: cMCI → Satis → WOM | 0.11** | 0.03–0.19 | ||
| H4d: sMCI → Satis → WOM | 0.13** | 0.07–0.22 | ||
| Endogenous variables | R2 | |||
| Satisfaction | 0.80 | |||
| Words-of-mouth intention | 0.75 | |||
| Control variable | ||||
| Game satisfaction | −0.05 | −1.66 | ||
| Hypothesised paths | Direct effects | Indirect effects | ||
|---|---|---|---|---|
| 95% CI (lower – upper bounds) | ||||
| 0.14 | 2.50* | |||
| 0.37 | 6.14*** | |||
| 0.20 | 4.10*** | |||
| 0.26 | 5.12*** | |||
| 0.11 | 2.30* | |||
| 0.32 | 6.11*** | |||
| 0.16 | 2.87** | |||
| 0.09 | 1.86 | |||
| 0.53 | 10.04*** | |||
| 0.09* | 0.01–0.16 | |||
| 0.20*** | 0.12–0.31 | |||
| 0.11** | 0.03–0.19 | |||
| 0.13** | 0.07–0.22 | |||
| Satisfaction | 0.80 | |||
| Words-of-mouth intention | 0.75 | |||
| Game satisfaction | −0.05 | −1.66 | ||
Note(s): β = Standardized regression weights; CI = confidence intervals
χ2/df = 3.01, RMR = 0.05, GFI = 0.96, NFI = 0.96, TLI = 0.97, CFI = 0.98, RMSEA = 0.07
*p < 0.05, **p < 0.01, ***p < 0.001 (two-tailed significance for standardised indirect effects)
Source(s): Authors’ own creation
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