Table 4

Results of hypotheses testing

Hypothesised pathsDirect effectsIndirect effects
βt-valueβ95% CI (lower – upper bounds)
H1a: fMCI → Satis0.142.50*  
H1b: hMCI → Satis0.376.14***  
H1c: cMCI → Satis0.204.10***  
H1d: sMCI → Satis0.265.12***  
H2a: fMCI → WOM0.112.30*  
H2b: hMCI → WOM0.326.11***  
H2c: cMCI → WOM0.162.87**  
H2d: sMCI → WOM0.091.86  
H3: Satis → WOM0.5310.04***  
H4a: fMCI → Satis → WOM  0.09*0.01–0.16
H4b: hMCI → Satis → WOM  0.20***0.12–0.31
H4c: cMCI → Satis → WOM  0.11**0.03–0.19
H4d: sMCI → Satis → WOM  0.13**0.07–0.22
Endogenous variables  R2
Satisfaction  0.80
Words-of-mouth intention  0.75
Control variable
Game satisfaction−0.05−1.66 

Note(s): β = Standardized regression weights; CI = confidence intervals

χ2/df = 3.01, RMR = 0.05, GFI = 0.96, NFI = 0.96, TLI = 0.97, CFI = 0.98, RMSEA = 0.07

*p < 0.05, **p < 0.01, ***p < 0.001 (two-tailed significance for standardised indirect effects)

Source(s): Authors’ own creation

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