Table 2

Measurement model (estimates)

ConstructsItemsLoadingsCronbach's alphaComposite reliability (CR)Average variance extracted (AVE)
FAMFAM10.7310.7080.8190.532
FAM20.722   
FAM30.757   
FAM40.705   
FCVFCV10.8690.9260.9400.693
FCV20.798   
FCV30.851   
FCV40.800   
FCV50.851   
FCV60.797   
FCV70.856   
IQIQ10.7950.8910.9150.607
IQ20.716   
IQ30.713   
IQ40.702   
IQ50.890   
IQ60.748   
IQ70.869   
PIPI10.8930.8500.9090.770
PI20.874   
PI30.865   
PVPV10.8410.8330.9000.750
PV20.859   
PV30.897   
RPRP10.7900.7480.8560.664
RP20.834   
RP30.821   
TSTS10.8670.7660.8660.685
TS20.725   
TS30.882   
USBUSB10.7710.8610.8960.590
USB20.711   
USB30.825   
USB40.763   
USB60.810   
USB70.722   

Note(s): FAM=Familiarity, FCV=Fear of COVID, IQ=Information Quality, PI=Purchase Intention, PV=Perceived Value, RP=Reputation, TS=Time-Saving and USB=Usability

Source(s): Authors' own creation/work

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