HTMT ratio
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|
| FAM | ||||||||
| FCV | 0.051 | |||||||
| IQ | 0.669 | 0.159 | ||||||
| PI | 0.186 | 0.331 | 0.364 | |||||
| PV | 0.667 | 0.160 | 0.650 | 0.429 | ||||
| RP | 0.540 | 0.203 | 0.662 | 0.660 | 0.659 | |||
| TS | 0.591 | 0.310 | 0.838 | 0.389 | 0.702 | 0.751 | ||
| USB | 0.501 | 0.081 | 0.705 | 0.278 | 0.552 | 0.571 | 0.689 |
| Variable | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
|---|---|---|---|---|---|---|---|---|
| FAM | ||||||||
| FCV | 0.051 | |||||||
| IQ | 0.669 | 0.159 | ||||||
| PI | 0.186 | 0.331 | 0.364 | |||||
| PV | 0.667 | 0.160 | 0.650 | 0.429 | ||||
| RP | 0.540 | 0.203 | 0.662 | 0.660 | 0.659 | |||
| TS | 0.591 | 0.310 | 0.838 | 0.389 | 0.702 | 0.751 | ||
| USB | 0.501 | 0.081 | 0.705 | 0.278 | 0.552 | 0.571 | 0.689 |
Note(s): FAM=Familiarity, FCV=Fear of COVID, IQ=Information Quality, PI=Purchase Intention, PV=Perceived Value, RP=Reputation, TS=Time-Saving and USB=Usability
Source(s): Authors' own creation/work
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