Table 6 Direct, mediation and moderation...

Table 6

Direct, mediation and moderation findings

Hypotheses	Relationship	Original sample (O)	Sample mean (M)	Standard deviation (STDEV)	T statistics (\|O/STDEV\|)	p values
H1	PV → PI	0.322	0.319	0.051	6.274	0.000
H2	IQ → PV → PI	0.040	0.039	0.020	2.001	0.045
H3	FAM → PV → PI	0.080	0.079	0.017	4.721	0.000
H4	RP → PV → PI	0.068	0.067	0.021	3.280	0.001
H5	USB → PV → PI	0.030	0.031	0.015	2.099	0.036
H6	TS → PV → PI	0.062	0.061	0.019	3.269	0.001
H7	FCV x PV → PI	−0.096	−0.096	0.043	2.222	0.026

Hypotheses	Relationship	Original sample (O)	Sample mean (M)	Standard deviation (STDEV)	T statistics (\|O/STDEV\|)	p values
H1	PV → PI	0.322	0.319	0.051	6.274	0.000
H2	IQ → PV → PI	0.040	0.039	0.020	2.001	0.045
H3	FAM → PV → PI	0.080	0.079	0.017	4.721	0.000
H4	RP → PV → PI	0.068	0.067	0.021	3.280	0.001
H5	USB → PV → PI	0.030	0.031	0.015	2.099	0.036
H6	TS → PV → PI	0.062	0.061	0.019	3.269	0.001
H7	FCV x PV → PI	−0.096	−0.096	0.043	2.222	0.026

Note(s): FAM=Familiarity, FCV=Fear of COVID, IQ=Information Quality, PI=Purchase Intention, PV=Perceived Value, RP=Reputation, TS=Time-Saving and USB=Usability

Source(s): Authors' own creation/work

[ViewLarge]

Sharing Unavailable