Demographic characteristics of the respondents categorised into two groups based on their consumer tendency (CT): low CT and high CT
| All | Low CT | High CT | ||||
|---|---|---|---|---|---|---|
| Frequency (n = 424) | Percentage (%) | Frequency (n = 204) | Percentage (%) | Frequency (n = 220) | Percentage (%) | |
| Gender | ||||||
| Male | 170 | 40.1 | 87 | 42.6 | 83 | 37.7 |
| Female | 254 | 59.9 | 117 | 57.4 | 137 | 62.3 |
| Age | ||||||
| 18–20 | 179 | 42.2 | 93 | 45.6 | 86 | 39.1 |
| 21–30 | 204 | 48.1 | 100 | 49 | 104 | 47.3 |
| 31–40 | 39 | 9.2 | 11 | 5.4 | 28 | 12.7 |
| Above 40 | 2 | 0.5 | – | – | 2 | 0.9 |
| Education level | ||||||
| Below bachelor’s degree | 169 | 39.9 | 93 | 45.6 | 76 | 34.5 |
| Bachelor’s degree | 215 | 50.7 | 93 | 45.6 | 122 | 55.5 |
| Above bachelor’s degree | 40 | 9.4 | 18 | 8.8 | 22 | 10 |
| Occupation | ||||||
| Students | 265 | 62.5 | 134 | 65.7 | 131 | 59.5 |
| Owner business | 93 | 21.9 | 40 | 19.6 | 53 | 24.1 |
| Private company employees | 22 | 5.2 | 9 | 4.4 | 13 | 5.9 |
| Government officer | 18 | 4.2 | 11 | 5.4 | 7 | 3.2 |
| State enterprise employees | 24 | 5.7 | 8 | 3.9 | 16 | 7.3 |
| Others | 2 | 0.5 | 2 | 1 | – | – |
| Monthly income (baht) | ||||||
| Below 10,000 | 218 | 51.4 | 111 | 54.4 | 107 | 48.6 |
| 10,001–20,000 | 108 | 25.5 | 54 | 26.5 | 54 | 24.5 |
| 20,001–30,000 | 58 | 13.7 | 28 | 13.7 | 30 | 13.6 |
| 30,001–40,000 | 19 | 4.5 | 4 | 2 | 15 | 6.8 |
| 40,001–50,000 | 6 | 1.4 | 2 | 1 | 4 | 1.8 |
| Above 50,000 | 15 | 3.5 | 5 | 2.5 | 10 | 4.5 |
| Frequency of street food consumption | ||||||
| 1–2 times/week | 264 | 62.3 | 204 | 100 | 60 | 27.3 |
| 3–4 times/week | 83 | 19.6 | – | – | 83 | 37.7 |
| 5–6 times/week | 58 | 13.7 | – | – | 58 | 26.4 |
| More than 7 times/week | 19 | 4.5 | – | – | 19 | 8.6 |
| All | Low CT | High CT | ||||
|---|---|---|---|---|---|---|
| Frequency ( | Percentage (%) | Frequency ( | Percentage (%) | Frequency ( | Percentage (%) | |
| Male | 170 | 40.1 | 87 | 42.6 | 83 | 37.7 |
| Female | 254 | 59.9 | 117 | 57.4 | 137 | 62.3 |
| 18–20 | 179 | 42.2 | 93 | 45.6 | 86 | 39.1 |
| 21–30 | 204 | 48.1 | 100 | 49 | 104 | 47.3 |
| 31–40 | 39 | 9.2 | 11 | 5.4 | 28 | 12.7 |
| Above 40 | 2 | 0.5 | – | – | 2 | 0.9 |
| Below bachelor’s degree | 169 | 39.9 | 93 | 45.6 | 76 | 34.5 |
| Bachelor’s degree | 215 | 50.7 | 93 | 45.6 | 122 | 55.5 |
| Above bachelor’s degree | 40 | 9.4 | 18 | 8.8 | 22 | 10 |
| Students | 265 | 62.5 | 134 | 65.7 | 131 | 59.5 |
| Owner business | 93 | 21.9 | 40 | 19.6 | 53 | 24.1 |
| Private company employees | 22 | 5.2 | 9 | 4.4 | 13 | 5.9 |
| Government officer | 18 | 4.2 | 11 | 5.4 | 7 | 3.2 |
| State enterprise employees | 24 | 5.7 | 8 | 3.9 | 16 | 7.3 |
| Others | 2 | 0.5 | 2 | 1 | – | – |
| Below 10,000 | 218 | 51.4 | 111 | 54.4 | 107 | 48.6 |
| 10,001–20,000 | 108 | 25.5 | 54 | 26.5 | 54 | 24.5 |
| 20,001–30,000 | 58 | 13.7 | 28 | 13.7 | 30 | 13.6 |
| 30,001–40,000 | 19 | 4.5 | 4 | 2 | 15 | 6.8 |
| 40,001–50,000 | 6 | 1.4 | 2 | 1 | 4 | 1.8 |
| Above 50,000 | 15 | 3.5 | 5 | 2.5 | 10 | 4.5 |
| 1–2 times/week | 264 | 62.3 | 204 | 100 | 60 | 27.3 |
| 3–4 times/week | 83 | 19.6 | – | – | 83 | 37.7 |
| 5–6 times/week | 58 | 13.7 | – | – | 58 | 26.4 |
| More than 7 times/week | 19 | 4.5 | – | – | 19 | 8.6 |
Source(s): Author's own creation/work
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