Table 1

Demographic characteristics of the respondents categorised into two groups based on their consumer tendency (CT): low CT and high CT

AllLow CTHigh CT
Frequency (n = 424)Percentage (%)Frequency (n = 204)Percentage (%)Frequency (n = 220)Percentage (%)
Gender
Male17040.18742.68337.7
Female25459.911757.413762.3
Age
18–2017942.29345.68639.1
21–3020448.11004910447.3
31–40399.2115.42812.7
Above 4020.520.9
Education level
Below bachelor’s degree16939.99345.67634.5
Bachelor’s degree21550.79345.612255.5
Above bachelor’s degree409.4188.82210
Occupation
Students26562.513465.713159.5
Owner business9321.94019.65324.1
Private company employees225.294.4135.9
Government officer184.2115.473.2
State enterprise employees245.783.9167.3
Others20.521
Monthly income (baht)
Below 10,00021851.411154.410748.6
10,001–20,00010825.55426.55424.5
20,001–30,0005813.72813.73013.6
30,001–40,000194.542156.8
40,001–50,00061.42141.8
Above 50,000153.552.5104.5
Frequency of street food consumption
1–2 times/week26462.32041006027.3
3–4 times/week8319.68337.7
5–6 times/week5813.75826.4
More than 7 times/week194.5198.6

Source(s): Author's own creation/work

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