The confirmatory factor analysis results
| Construct | Mean (±SD) | Factor loadings (t-value) | CA (α) | CR (rhoc) | AVE | Reliability coefficient (rhoA) |
|---|---|---|---|---|---|---|
| Antecedent | 4.220 (±0.661) | 0.913 | 0.939 | 0.793 | 0.914 | |
| Perceived quality (PQ) | ||||||
| Food is visually appealing | 4.245 (±0.709) | 0.790 (fixed) | ||||
| Food is being served at the right temperature | 4.233 (±0.718) | 0.849 (19.661***) | ||||
| Food is always freshly cooked | 4.208 (±0.765) | 0.891 (20.887***) | ||||
| Food is always clean | 4.193 (±0.775) | 0.875 (20.399***) | ||||
| Service quality (SQ) | 4.459 (±0.666) | 0.925 | 0.947 | 0.817 | 0.926 | |
| The staff are friendly | 4.507 (±0.688) | 0.883 (fixed) | ||||
| The staff is very helpful | 4.465 (±0.746) | 0.853 (23.788***) | ||||
| Staff provide fast and timely service | 4.434 (±0.750) | 0.887 (25.705***) | ||||
| I feel comfortable with the service of the staff | 4.432 (±0.766) | 0.855 (23.945***) | ||||
| Perceived value (PV) | 4.182 (±0.645) | 0.908 | 0.935 | 0.783 | 0.910 | |
| I'll buy street food, although it's a bit more expensive | 4.092 (±0.786) | 0.851 (fixed) | ||||
| I get to experience eating street food | 4.208 (±0.701) | 0.863 (22.844***) | ||||
| Overall, the street food has better price options compared to other restaurants | 4.205 (±0.720) | 0.805 (20.302***) | ||||
| The food prices of street food are reasonable | 4.224 (±0.707) | 0.856 (22.438***) | ||||
| Customer satisfaction (CS) | 4.146 (±0.646) | 0.922 | 0.945 | 0.810 | 0.923 | |
| I am satisfied with my experience with street food | 4.173 (±0.702) | 0.870 (fixed) | ||||
| I feel like I made the right decision to go to the street food | 4.150 (±0.749) | 0.874 (24.287***) | ||||
| Compared to my expectation, I am satisfied with my street food | 4.135 (±0.710) | 0.877 (24.599***) | ||||
| Compared to other food vendors, the chosen street food is the best | 4.128 (±0.710) | 0.838 (22.662***) | ||||
| Behavioural intention (BI) | ||||||
| Customer loyalty (CL) | 4.070 (±0.674) | 0.848 | 0.908 | 0.767 | 0.854 | |
| I will recommend this street food restaurant to others | 4.123 (±0.704) | 0.834 (fixed) | ||||
| I will come back to use the service at the street food shop | 4.113 (±0.702) | 0.852 (20.048***) | ||||
| I'm not interested in going to other similar street food vendors | 3.974 (±0.905) | 0.730 (16.817***) | ||||
| Repurchase intentions (RI) | 4.119 (±0.648) | 0.933 | 0.949 | 0.788 | 0.934 | |
| I will invite my friends and other close people to use the street food service | 4.092 (±0.743) | 0.816 (fixed) | ||||
| Although other types of restaurants are very interesting, I still decided to use the same street food vendor | 4.116 (±0.707) | 0.891 (22.412***) | ||||
| I have the intention of choosing street food as my first priority when eating out | 4.078 (±0.766) | 0.864 (21.868***) | ||||
| Whenever I have to buy food I'll buy it from a street food vendor | 4.123 (±0.730) | 0.875 (22.774***) | ||||
| I will be buying food from street food in the near future | 4.189 (±0.703) | 0.866 (21.793***) | ||||
| Construct | Mean (±SD) | Factor loadings ( | CA (α) | CR (rhoc) | AVE | Reliability coefficient (rhoA) |
|---|---|---|---|---|---|---|
| Food is visually appealing | 4.245 (±0.709) | 0.790 (fixed) | ||||
| Food is being served at the right temperature | 4.233 (±0.718) | 0.849 (19.661***) | ||||
| Food is always freshly cooked | 4.208 (±0.765) | 0.891 (20.887***) | ||||
| Food is always clean | 4.193 (±0.775) | 0.875 (20.399***) | ||||
| The staff are friendly | 4.507 (±0.688) | 0.883 (fixed) | ||||
| The staff is very helpful | 4.465 (±0.746) | 0.853 (23.788***) | ||||
| Staff provide fast and timely service | 4.434 (±0.750) | 0.887 (25.705***) | ||||
| I feel comfortable with the service of the staff | 4.432 (±0.766) | 0.855 (23.945***) | ||||
| I'll buy street food, although it's a bit more expensive | 4.092 (±0.786) | 0.851 (fixed) | ||||
| I get to experience eating street food | 4.208 (±0.701) | 0.863 (22.844***) | ||||
| Overall, the street food has better price options compared to other restaurants | 4.205 (±0.720) | 0.805 (20.302***) | ||||
| The food prices of street food are reasonable | 4.224 (±0.707) | 0.856 (22.438***) | ||||
| I am satisfied with my experience with street food | 4.173 (±0.702) | 0.870 (fixed) | ||||
| I feel like I made the right decision to go to the street food | 4.150 (±0.749) | 0.874 (24.287***) | ||||
| Compared to my expectation, I am satisfied with my street food | 4.135 (±0.710) | 0.877 (24.599***) | ||||
| Compared to other food vendors, the chosen street food is the best | 4.128 (±0.710) | 0.838 (22.662***) | ||||
| I will recommend this street food restaurant to others | 4.123 (±0.704) | 0.834 (fixed) | ||||
| I will come back to use the service at the street food shop | 4.113 (±0.702) | 0.852 (20.048***) | ||||
| I'm not interested in going to other similar street food vendors | 3.974 (±0.905) | 0.730 (16.817***) | ||||
| I will invite my friends and other close people to use the street food service | 4.092 (±0.743) | 0.816 (fixed) | ||||
| Although other types of restaurants are very interesting, I still decided to use the same street food vendor | 4.116 (±0.707) | 0.891 (22.412***) | ||||
| I have the intention of choosing street food as my first priority when eating out | 4.078 (±0.766) | 0.864 (21.868***) | ||||
| Whenever I have to buy food I'll buy it from a street food vendor | 4.123 (±0.730) | 0.875 (22.774***) | ||||
| I will be buying food from street food in the near future | 4.189 (±0.703) | 0.866 (21.793***) | ||||
Note(s): χ2 = 456.636 (p < 0.001); df = 232; χ2/df = 1.968; GFI = 0.918; CFI = 0.974; RMSEA = 0.048; NFI = 0.949; SRMR = 0.028
Source(s): Author's own creation/work
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