Comparison of AVE and squared correlations of paired constructs
| 1(PQ) | 2(SQ) | 3(PV) | 4(CS) | 5(CL) | 6(RI) | |
|---|---|---|---|---|---|---|
| 1. Perceived quality (PQ) of Thai street food | 0.891 | |||||
| 2. Service quality (SQ) | 0.618 | 0.904 | ||||
| 3. Perceived value (PV) | 0.658 | 0.413 | 0.885 | |||
| 4. Customer satisfaction (CS) | 0.489 | 0.384 | 0.556 | 0.900 | ||
| 5. Customer loyalty (CL) | 0.473 | 0.454 | 0.522 | 0.656 | 0.876 | |
| 6. Repurchase intention (RI) | 0.453 | 0.469 | 0.451 | 0.577 | 0.746 | 0.888 |
| 1(PQ) | 2(SQ) | 3(PV) | 4(CS) | 5(CL) | 6(RI) | |
|---|---|---|---|---|---|---|
| 1. Perceived quality (PQ) of Thai street food | ||||||
| 2. Service quality (SQ) | 0.618 | |||||
| 3. Perceived value (PV) | 0.658 | 0.413 | ||||
| 4. Customer satisfaction (CS) | 0.489 | 0.384 | 0.556 | |||
| 5. Customer loyalty (CL) | 0.473 | 0.454 | 0.522 | 0.656 | ||
| 6. Repurchase intention (RI) | 0.453 | 0.469 | 0.451 | 0.577 | 0.746 |
Note(s): The AVE is written in italics on the diagonal and the squared correlations of paired constructs are on the off-diagonal
Source(s): Author's own creation/work
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.