Table 3. Research objectives and... | Emerald Publishing

Table 3.

Research objectives and findings

Specific objectives	Findings
Objective 1: to examine government initiatives in building confidence in contents shared or posted on SNP through the promotion of destinations	Ghana has adopted specific legislations that manage and control information flow on the SNP in destination evangelism: • Electronic Communication Act, 2008 (775), • Cybersecurity Act, 2020 (Act 1038) and • Data Protection Act, 2012 (Act, 843) • Ghana’s initiatives in bringing sanity in information or content sharing and posting on SNP support the guideline offered by UNHCR (2021) on using social media protection • It revealed that social media are associated with risks and there is a need for protection concerns by nations to pave the ways for the benefits of media usage
Objective 2: to assess the roles of Google Maps, TikTok, Facebook and Instagram in evangelising destinations within the literature	SNP is used in evangelising through text, photo and video of location-based services, experiences (e.g. uploading destination short videos sharing, image projection, visual content and posting of touristic fantasies, harsh tagging of wonderful sites, sharing tourists’ comments posted on Google Maps review and TikTok)
Objective 3: to examine the key challenges faced by destination evangelists in using SNP to promote	• Government’s readiness to enforce the necessary laws accordingly, when the SNP space is being abused; • inadequate legal support from the state; • compliance and managing data privacy by the state institutions in-charge of the promotion of technology; and • misinformation shared might affect the trust and confidence level of tourists

Specific objectives	Findings
Objective 1: to examine government initiatives in building confidence in contents shared or posted on SNP through the promotion of destinations	Ghana has adopted specific legislations that manage and control information flow on the SNP in destination evangelism:• Electronic Communication Act, 2008 (775),• Cybersecurity Act, 2020 (Act 1038) and• Data Protection Act, 2012 (Act, 843)• Ghana’s initiatives in bringing sanity in information or content sharing and posting on SNP support the guideline offered by UNHCR (2021) on using social media protection• It revealed that social media are associated with risks and there is a need for protection concerns by nations to pave the ways for the benefits of media usage
Objective 2: to assess the roles of Google Maps, TikTok, Facebook and Instagram in evangelising destinations within the literature	SNP is used in evangelising through text, photo and video of location-based services, experiences (e.g. uploading destination short videos sharing, image projection, visual content and posting of touristic fantasies, harsh tagging of wonderful sites, sharing tourists’ comments posted on Google Maps review and TikTok)
Objective 3: to examine the key challenges faced by destination evangelists in using SNP to promote	• Government’s readiness to enforce the necessary laws accordingly, when the SNP space is being abused;• inadequate legal support from the state;• compliance and managing data privacy by the state institutions in-charge of the promotion of technology; and• misinformation shared might affect the trust and confidence level of tourists

Source: Compiled by the researchers, 2024