Participants' demographics, convergences and divergences of PETs
| Description | Alice | Ava | Elena | Fiona | Maria | Rachel | Sarah | Sophie |
|---|---|---|---|---|---|---|---|---|
| Age group | 35–44 | 45–59 | 45–59 | 45–59 | 35–44 | 35–44 | 35–44 | 21–34 |
| Marital status* | Single | Married | Single | Married | Married | Married | Divorced | Married |
| Children | No | No | No | Yes | No | Yes | No | No |
| Education | Postgrad | Postgrad | Postgrad | Postgrad | Postgrad | Third Level | Postgrad | Third Level |
| Nationality | Irish | European | Irish | Irish | European | European | Irish | Other |
| Business phase** | Startup | Pre-startup | Established business | Startup | Startup | Established business | Pre-startup | Startup |
| Partner(s) | No | No | No | No | No | Yes | No | Yes |
| Employee(s) | No | No | No | No | No | No | No | Yes |
| Industry | Professional Services – Consultancy | Consumer Services – Education | Professional Services – Marketing | Professional Services – Sustainability | Consumer Services – Mental Health | Professional Services – Consultancy | Consumer Services – Events | Wholesale |
| PET 1.a. | X | X | ||||||
| PET 1.b. | X | X | X | X | X | X | ||
| PET 2.a. | X | X | X | |||||
| PET 2.b. | X | X | X | X | ||||
| PET 2.c. | X | X | X |
| Description | Alice | Ava | Elena | Fiona | Maria | Rachel | Sarah | Sophie |
|---|---|---|---|---|---|---|---|---|
| Age group | 35–44 | 45–59 | 45–59 | 45–59 | 35–44 | 35–44 | 35–44 | 21–34 |
| Marital status* | Single | Married | Single | Married | Married | Married | Divorced | Married |
| Children | No | No | No | Yes | No | Yes | No | No |
| Education | Postgrad | Postgrad | Postgrad | Postgrad | Postgrad | Third Level | Postgrad | Third Level |
| Nationality | Irish | European | Irish | Irish | European | European | Irish | Other |
| Business phase** | Startup | Pre-startup | Established business | Startup | Startup | Established business | Pre-startup | Startup |
| Partner(s) | No | No | No | No | No | Yes | No | Yes |
| Employee(s) | No | No | No | No | No | No | No | Yes |
| Industry | Professional Services – Consultancy | Consumer Services – Education | Professional Services – Marketing | Professional Services – Sustainability | Consumer Services – Mental Health | Professional Services – Consultancy | Consumer Services – Events | Wholesale |
| PET 1.a. | X | X | ||||||
| PET 1.b. | X | X | X | X | X | X | ||
| PET 2.a. | X | X | X | |||||
| PET 2.b. | X | X | X | X | ||||
| PET 2.c. | X | X | X |
Note(s): * Marital status as married includes civil partnership and cohabitation; divorced and separated are merged in the same category
** Pre-startup refers to businesses that have not started yet; startup refers to companies with 36 months or less; and established business refers to businesses with more than 36 months at the time of the interview
Source(s): Authors own work
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