Table 3 Participants' demographics,...

Table 3

Participants' demographics, convergences and divergences of PETs

Description	Alice	Ava	Elena	Fiona	Maria	Rachel	Sarah	Sophie
Age group	35–44	45–59	45–59	45–59	35–44	35–44	35–44	21–34
Marital status*	Single	Married	Single	Married	Married	Married	Divorced	Married
Children	No	No	No	Yes	No	Yes	No	No
Education	Postgrad	Postgrad	Postgrad	Postgrad	Postgrad	Third Level	Postgrad	Third Level
Nationality	Irish	European	Irish	Irish	European	European	Irish	Other
Business phase**	Startup	Pre-startup	Established business	Startup	Startup	Established business	Pre-startup	Startup
Partner(s)	No	No	No	No	No	Yes	No	Yes
Employee(s)	No	No	No	No	No	No	No	Yes
Industry	Professional Services – Consultancy	Consumer Services – Education	Professional Services – Marketing	Professional Services – Sustainability	Consumer Services – Mental Health	Professional Services – Consultancy	Consumer Services – Events	Wholesale
PET 1.a.				X				X
PET 1.b.	X	X	X		X	X	X
PET 2.a.				X		X		X
PET 2.b.	X		X		X		X
PET 2.c.	X	X				X

Description	Alice	Ava	Elena	Fiona	Maria	Rachel	Sarah	Sophie
Age group	35–44	45–59	45–59	45–59	35–44	35–44	35–44	21–34
Marital status*	Single	Married	Single	Married	Married	Married	Divorced	Married
Children	No	No	No	Yes	No	Yes	No	No
Education	Postgrad	Postgrad	Postgrad	Postgrad	Postgrad	Third Level	Postgrad	Third Level
Nationality	Irish	European	Irish	Irish	European	European	Irish	Other
Business phase**	Startup	Pre-startup	Established business	Startup	Startup	Established business	Pre-startup	Startup
Partner(s)	No	No	No	No	No	Yes	No	Yes
Employee(s)	No	No	No	No	No	No	No	Yes
Industry	Professional Services – Consultancy	Consumer Services – Education	Professional Services – Marketing	Professional Services – Sustainability	Consumer Services – Mental Health	Professional Services – Consultancy	Consumer Services – Events	Wholesale
PET 1.a.				X				X
PET 1.b.	X	X	X		X	X	X
PET 2.a.				X		X		X
PET 2.b.	X		X		X		X
PET 2.c.	X	X				X

Note(s): * Marital status as married includes civil partnership and cohabitation; divorced and separated are merged in the same category

** Pre-startup refers to businesses that have not started yet; startup refers to companies with 36 months or less; and established business refers to businesses with more than 36 months at the time of the interview

Source(s): Authors own work

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