Table 4 Claims table Participant...

Table 4

Claims table

Participant	Original quote	Edited quote	Category
GET 1 – PET 1.a. A Phenomenological Orientation can be Experienced as Aligned with the Entrepreneurial Orientation
Fiona	“On the other side, I got another guy [a LEO mentor] and he was amazing! And he was very up there, big thoughts, big figures, big future, he could see it all. Right. And I couldn't see that and then I was just like and international, and networked and packaged and franchise, and, you know, millionaire, and like selling around the world. And I just like: Who's your man? you know. But actually, you know, what he [the LEO mentor] said to me it took me a while. But actually now I've had inquiries [pause] from [country 1] and maybe to sell it to [country 2] and maybe sell it to, wherever, [country 3]. I don't know about [country 3]. But anyway. Er so it's like okay, so maybe this is packageable and now- now with my Lean process everything is much clearer, if moves that much closer to do.”	“I got another guy [a LEO mentor] and he was amazing! And he was very up there, big thoughts, big figures, big future, he could see it all. Right. And I couldn't see …”	Anchor → alignment with the EO (importance is size; significant is big; more is up)
Fiona	“Er okay so I didn't think about as being scalable and repeatable, [pause] number one. And this is what the franchise business people are looking for, scalable and repeatable and know your customers. So I think maybe I was just a bit naive or [pause] just not thinking about it strategically. Okay and he was so strategic. This was his-- he was so skilled that he could see plans in the future, you know [click] Er so [pause] I had thought this is my small business. I will do this in Dublin. It can be great. And now I have a list waiting for national, if I could roll it out nationally and, you know, possibly internationally. Especially if I could pull the other two things with it, and I could have a package. Very happy and I would sell it worldwide [pause] So [pause] yeah I wasn't thinking [pause] I suppose I wasn't thinking entrepreneurially enough, you know, and not aggressive enough but growth minded I wasn't in that space. I was in “oh I just have to get this off the ground and get it done! oh I just have to survive this year! oh I just need to get a bit of money in”, you know. All very small, very in the moment, not forward thinking. [pause] And then when he [the mentor] said it to me [pause] it kinda fell like he was opening a world of possibilities [pause] you know. And the whole [LEO mentorship] experience was so positive and even so supportive so ahh! just so good, just so good, can't praise him enough, you know./--/Yeah.”	“… I suppose I wasn't thinking entrepreneurially enough, you know, and not aggressive enough but growth minded … All very small, very in the moment, not forward thinking … it kinda fell like he was opening a world of possibilities.”	Anchor → alignment with the EO (importance is size; significant is big; more is up)
Fiona	“Er well, I feel that I have a lot of power [by being a female entrepreneur] [pause] erm I make all the decisions [pause] I pay myself or not, depending on the bank. Erm [pause] [click] I think, you know, you make your own decisions you stand on your feet and you never die by it kind of so. [pause] Er right now it's like, move forward, move forward, don't stop, keep going. I want this business to be successful and I have to put in the work to do it. Also I'm kind of looking, this is your ten-year plan, ten years to get this business to get it off the ground to make- make it successful, maybe to franchise it and to export around the world. Ten years, get on with it, you know. So yeah, no, delighted with it at the moment.”	“I have a lot of power.” “Right now it's like, move forward, move forward, don't stop, keep going. I want … to get it off the ground to make- make it successful.”	Partial Tantalising → alignment with the EO.
Sophie	“Well, er it's obvious that small businesses at some point they need to er to trade off. So it's either you keep working for yourself, but you do everything yourself and you burnout, at some point. You just can't, you need to delegate erm but there is an obstacle, sometimes you just can't offer a stable income to a hired person, so [deep breath], for now, we have er someone working for commission for us and it's working well. At the same time we're interested obviously to have er this person on board with us er permanently. It's er it's natural thing. Er and we're looking into some financial support from financial institutions for that [hiring an employee] because it will give us an opportunity like if this person working for us permanently er they will have some sort of a quota to- to filling, to bring us stable sales, to open up let's say hundred accounts, hundred customers. [click] Erm and er it's fine. Such people, they er we're looking into having such workforce working and operating in different regions er in Ireland.”	“We're interested obviously to have er this person on board with us er permanently. It's er it's natural thing … having such workforce working and operating in different regions er in Ireland …”	Tantalising → alignment with the EO (growth-orientation)
	“It [the mentoring] was on erm business expansion and business erm gr- growth sort of because as I mentioned we're at the stage where erm it's- [pause] it's important for us to attract erm some investment and er we're er interested in targeting different erm er sales channels, so it's [retailers] because we're talking here about larger erm er [noise] larger stock so er [larger retailers] may order, I don't know, twenty, fifty pallets at a time and erm it's good movements. Erm it's always good for your [noise] papers [laughter]. Anyway.”	“… [The mentoring] was on erm business expansion and business erm gr- growth sort of because as I mentioned we're at the stage where erm it's- [pause] it's important for us to attract erm some investment …”	Tantalising → alignment with the EO (growth-orientation)
	“But we looked for mentoring on this erm on this matter and er also maybe some help with how to approach different types of investors. So one of the particular questions in here we were interested in getting advice on business angels [pause] er support like, how do they work, what kind of erm help we- we could get etcetera, etcetera. [pause] And and [noise] talking in general, er we don't want our business to be a lifestyle business where, er you know, all the profits you make er is your salary. No, we want to reinvest er the- the money obviously, and erm ideally would like to hire a few erm few people working in different regions of Ireland, as I mentioned before erm permanently, working full time.”	“… We don't want our business to be a lifestyle business.”	Workhorse → alignment with the EO (growth-orientation)
Sophie	“So we avail of some erm mentoring services to help us erm grow the busi--, like to have maybe some tips on how to- to grow and pitch to investors.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Sophie	“But the second session when we talked about pitching to investors or, sorry, pitching to different buyers, to [larger] buyers and we talked about products, about its erm er unique selling points and about pricing and market in Ireland, that was a little bit more of my scope. Erm because I like er thinking a bit bigger about markets about people's behaviours and how well the- the product can be erm can perform on a shelf.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Sophie	“[Her partner] did talk to [cough] [click] to a mentor at that time, [her partner] was er discussing the possibilities of different kinds of investments because, well, as a business you just- you need some external er financial supports or [click]-- erm it's not like you- you keep feeding your own money to the business, just not how it works.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Sophie	“We're always er looking into er [click] erm [pause] [click] er the investments opportunities, or like investments erm [deep breath] what kind of investment we could get.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Fiona	“Well, it used to be much more difficult, but they're all teenagers now, so it's fine. [pause] So er [pause] mostly it works well because [pause] my busiest time will be during the Summer. [pause] Er and also then I have-- two of them will come to the [location] with me and can help me do the [activity], and the third one will help me process the [main product] at home [pause] and [help with an activity] and, you know [pause] maybe [help with another activity]. So they're all in on it. And my husband as well, he'll, you know, help me put together-- and they'll all make [another product] with me. So actually, mostly there are help there, you know? So it's fine, it's fine. Er [pause] so I've just kind of told we're not going on holidays in the Summer because I went last Summer and it was too stressful. So we will go on holidays in October and [pause] kind of like when I used to work on my last business and I was like all the staff were off in the Summer, I'll work the Summer, and then I would take them out of school for an extra week in the- in the Autumn, I don't care. So erm so that's fine, you know. They can go away with their grandparents erm [pause] but yeah, mostly they are help.”	“It used to be much more difficult, but they're all teenagers now, so it's fine.”	Partial → family context conducive to EO
Sophie	“I'm not Irish and like my business partner is not Irish.”	Telling (quote not directly included)	Partial → family context conducive to EO
Sophie	“Well, it's just, er, first of all, we don't have our families in Ireland. We don't have er we don't have friends that are involved in the business.”	Telling (quote not directly included)	Partial → family context conducive to EO
Sophie	“But after a while you just realised, thank God, that er it's two of us in the company and [deep breath] in a way that was easier er [pause] [click] since we're- we're also married, so we can talk about little ideas that we have, like okay, how about new products, how about this and that we have like we have some samples of new products, we see it while having dinner and we can open [the product] and think like okay, it's going to be a good seller or not. Er I create some new designs for our [new product] or do some- some little changes to our website. And I show it to [her partner] and we discuss how to do that. Er We together we wrap the- the orders like boxing everything and we discuss, okay, like it's after lunchtime, but literally after that we come back to- to finish our- our work and we discuss okay, we need to purchase new packaging material, can we afford to do this or that can we afford to put some extra on top. And just because it's two of us and we- we can discuss it every single time, that's very, very helpful.”	Telling (quote not directly included)	Partial → family context conducive to EO
GET 1 – PET 1.b. A Phenomenological Orientation can be Experienced as Misaligned with the Entrepreneurial Orientation
Sarah	“Erm if you look at the people that are leading kind of the high-end in the luxury market, there are more men. When you look at the day-to-day and the lower tiers, there are definitely more women. Erm interestingly there's quite a lot of erm [click] like family-owned business. So you have a couple involved in it. But definitely the higher up you go in terms of the price points, you have much more gender balance than you do across the industry. So you are definitely seeing men going to the top and actually interestingly like straight off the top of my head, I'm thinking [industry leaders], all of whom are gay men [laughter]/--/straight up to the top of the pile like yeah.”	“You are definitely seeing men going to the top.”	Workhorse → misalignment with the EO (men is up; women is down)
Sarah	“But I could see how er some of the women were responding, like in terms of they would ask a question that was at a much lower level. [pause] And you could kind of just feel that the pitch in the room was- was different and a man would then ask a question that was like so much higher that it kind of-- if you're- if you're asking a base-level question because you don't understand something, 'cause it's totally new to you.”	“At a much lower level … asking a base-level question.”	Partial → misalignment with the EO (men is up; women is down)
Sarah	“Erm I find it very interesting that the top positions appear to be all men in [her home LEO]. We don't seem to hear from them. They seem to pop up in the photo shoots of the award nights and suddenly it's like “oh! so that's who you are”. And they're there to hand out the- hand out the- the nice little trophies to people and things like that. Erm [pause] it tends to be women who we get the emails from. Unless it's just kind of like the- the standard, here's the list of everything that's coming up, that's generally signed by a man. But it tends to be any of the kind of the- the other kind of like erm like here's what's happening in [the women-only network group in her home LEO] or have you thought about doing more mentoring. They all come from women.”	“I find it very interesting that the top positions appear to be all men … They seem to pop up in the photo shoots of the award nights … [while] it tends to be women who we get the emails from.”	Workhorse → misalignment with the EO (men is up; women is down)
Sarah	“I kind of- I kind of feel that erm the people that are involved in kind of like maybe eight-week programmes or that are involved in the like the go lean process and stuff like that, they're the ones that actually build the solid relationships with the actual team members in LEO, and then there's a whole kind of like periphery of others that we kind of don't really exist very much.”	“Then there's a whole kind of like periphery of others that we kind of don't really exist very much.”	Tantalising → misalignment with the EO (men is up; women is down)
Sarah	“But yeah, I never actually thought about erm the fact that actually at the top there are more men and I suppose if you look at the venues you probably have more male general managers in the high-end [pause] [venues] as well, which-- but yet there are female [industry] coordinators and [industry] managers in the- in the actual venues.”	Telling (quote not directly included)	Workhorse → misalignment with the EO (men is up; women is down)
Sarah	“I do think that it- I do think- do think that it's slightly harder [pause] [click] erm in terms of we [women] put a lot more pressure on ourselves erm to get to a higher standard before we actually start.”	Telling (quote not directly included)	Partial → misalignment with the EO (women occupy the lower positions)
Elena	“I don't know how I got invited to this [event] but anyway I was there as the audience and they had to present their ideas and there was a judging panel who'd then pick out the winners based on their presentation and on previous, you know, other stuff they've judged them on previously. So this was like the closing night event and the teams were all male, the judges were all male er apart from the people who were working at the event the audience was all male, and me [pause] and-- one of the judges said-- he was like “Oh! we-- you know, we're very aware we need to get more women in this” and I really just felt like saying “Well you are on the effing panel you could've pointed out: who are the other judges? why is it all men judging it? why aren't there, you know-- why aren't we equal?” Erm and then afterwards there was a drinks reception and I just felt so uncomfortable like being aware that the people who were walking around hanging at the food and the wine were women and me and then the kind of three add-men staff from the organisation and the rest were just men and I think I just stayed, you know, long enough to be polite and then got the hell out of there. I was really annoyed [laughter].”	Telling (quote not directly included)	Tantalising → misalignment with the EO (men is up –visibility; women is down - invisibility)
Elena	“I think the perception is maybe [pause] certainly has been that women entrepreneurs are just kind of like [pause] [click] you know, “Isn't that nice she has a little business?” [laughter] You know, rather than, you know, like [pause] some sort of I don't know “They're gonna take the world by storm twenty years old guy who- who setting up a business, you know, yeah.”	Telling (quote not directly included)	Tantalising → misalignment with the EO (men is up; women is down)
Rachel	“Erm, certainly at those upper levels in terms of the CEOs and the managing directors of [companies she used to work with], yes, a lot more men.”	Telling (quote not directly included)	Workhorse → misalignment with the EO (men is up)
Alice	“And I felt there was quite a lot of favouritism [from a LEO instructor] with erm some of the class attendance, er attendees. [pause] Erm yeah, it will be two, three people [pause] [click] erm mainly men actually that he would talk to. Erm [pause]. Yeah. And then-- yeah, I felt a bit-- yeah. Maybe there was a bit of seclusion, or maybe there was, you know, sometimes you connect with people more than others, so, you know.”	Telling (quote not directly included)	Partial → misalignment with the EO (women’s- invisibility)
Alice	“I think [attendees were] mainly women there could have been about [pause] eighteen people that attended [pause] mainly women. Maybe so-- if there was eighteen, there would have been about four men. [pause] [click] And I guess, yeah, he spoke to the four [pause] the four men most of the time.”	Telling (quote not directly included)	Partial → misalignment with the EO (women's- invisibility)
Maria	“I think the compassion is er [pause] it's not necessarily an act, something physical, it's more about erm [click] making people feel like erm they're listened to and they're heard and also it's about-- it's built by the trust when you help them understand that the struggle they have erm [click] it's er normalising the struggle. So there's a reason why they're experiencing that, and that reason is not because they are erm wrong, there's something wrong with them, but it's because er it's their own way to face challenges, to deal with what's difficult. Erm and so because there's a reason that also means that there's a solution, there is-- there are opportunities to change the situation. So that's, I think, where the element of compassion starts growing, there are little seeds now that they are spread there.”	“I think, where the element of compassion starts growing, there are little seeds now that they are spread there.”	Tantalising → ethics of care
Maria	“Er I love but I'm compassionate about this [the challenges to becoming an entrepreneur] er because I know that it's a- a- a big learning curve and it's a work in progress.”	“It's a- a- a big learning curve and it's a work in progress.”	Partial → misalignment with the EO (big learning curve)
Ava	“I believe I feel empowered by other women. It's nothing to do just with the fact that it's only women, it's just I think it's about empowerment.”	Telling (quote not directly included)	Partial → misalignment with the EO (women's empowerment)
Rachel	“I feel very like part of something bigger, part of a- a movement that-- of empowering women to do it.”	Telling (quote not directly included)	Partial → misalignment with the EO (women's empowerment)
Elena	“Erm I think for me it's [the meaning of success] changed over the years. For the first couple of years it'd have been I- I'm no longer on social welfare, I'm not on the dole and I'm not trying to find a job because I've made a job for myself. So that would have been the sort of first stage of success. And then the last few years like after that it was kind of like “Oh! I've got my first business that's more than just one person” [laughter] or “ Oh! I've got my first business that, you know, does IT or--that, you know, is, you know, er business-to-business [pause] profile or is something-- so would have been little wins like that and then, you know, I got my first European business or you now hit ten thousand Euro in my business bank account for the first time and then, you know [noise] you know, set my first invoice for over a certain amount so there'd have been things like that or little successes to me along the way and now it's like I'm moving out [laughter] from my parents house, I'm paying into a pension again for the first time in ten years. Erm you know, it's things like that that I see as success and then also and I'm still able to [laughter] to fit in exercise and to, you know, have good relationships with people around me and have a social life, you know, all those things are wrapped up in success for me. It's not just about, you know-- I remember seeing someone had put up a [pause] a thing about, you know, being the six figure freelancer and they've written on it I just [laughter] (couldn't be honest) [laughter] and (that's kind of like I view it's like) yeah it could be a six figure freelancer but would I be any happier? Would I be, you know [pause]would it mean I'd be working eighty hours a week or, you know, so it's like success for me isn't just th- the dollar amount it- it's sort of a whole-- holistic view of things erm …”	“Erm I think for me it's [the meaning of success] changed over the years. For the first couple of years … I've made a job for myself … So would have been little wins like that and then … set my first invoice for over a certain amount … It's things like that that I see as success and then also and I'm still able to [laughter] to fit in exercise and to, you know, have good relationships with people around me … so it's like success for me isn't just th- the dollar amount it- it's sort of a whole-- holistic view of things erm …”	Anchor → misalignment with the EO (meaning of success)
Rachel	“Erm, I have had a baby in the meantime [laughter] as well. So that's put some slow- slowed- slowed down on the growth. But, yeah, like I- I see it not, you know, doubling, tripling or anything, but, you know, just kind of slow increase each year.”	“Erm, I have had a baby … so that's put some slow- slowed- slowed down on the growth …”	Workhorse → misalignment with the EO (changing meaning of success)
Rachel	“Erm, the big thing for me with having the baby was realising that whilst online work is great, I couldn't keep working with everyone one-to-one because what I was doing was getting very busy helping clients one-to-one, but I was on Zoom calls four, five, six hours a day. And obviously with the baby that was just not gonna be possible. I, you know, she is in childcare now but I needed a lot more flexibility if she's sick or, like I needed a business model where it wasn't time for money exchange.”	“… The big thing for me with having the baby was realising that … I needed a lot more flexibility.”	Workhorse → misalignment with the EO (changing meaning of success)
Rachel	“But the business model that I want is not to run an office, to have a team, to have an empire, to hav- [laugher], Do you know? I want it to be primarily me delivering and helping people, and then a very transitory freelance, you know, contract basis of virtual assistants or graphic designers or, you know, podcast editors and things that I can just contract on a much more flexible basis. Like that's the kind-- I- I never, I never aspire to run, you know, a business where I have a whole team of full-time staff.”	Telling (quote not directly included)	Partial → misalignment with the EO (meaning of success)
Rachel	“I do still measure [growth] like, you know, with an accountant, we have monthly meetings, we check where I'm making money, where, you know, where things are being spent and everything. But growth [deep breath] and success for me is the impact that I'm having, the amount of people that I'm helping, the amount of customers that I have, the amount of people that download, you know, my freebies or buy my book or listen to my podcast, erm, and those kind of little impacts of changing people's, [pause] you know, attitudes. And I can do this and I can set up a business and I've, you know, learned these little things. And often-- because I help people quite early days of their business, there aren't those tangible, like, “Wow, I made thirty grand, right, you know, fully booked”. Suddenly it's like, no, we kind of chipping away a lot of the things that need to get you there. So it might, you know, it's the groundwork for all of that. So I think that's [deep breath] under-appreciated but- but needed.”	Telling (quote not directly included)	Tantalising → misalignment with the EO (meaning of success)
GET2: PET 2.a. Alignment with the EO may lead to gender performativity
Fiona	“That idea of putting on your suit, of going into the office, of being er cross-examined [pause] Erm now whether this is true or not, but in your mind, you know, those fear factors.”	“being er cross-examined”	Partial → gender performativity (masculinities)
Fiona	“If you were a bit younger and a bit less secure and you're not sure about your business idea to go and talk with some man about it. I know these are all things that you might have to do, but this can be maybe a bit off-putting.”	“If you were … not sure about your business idea to go and talk with some man about it … can be maybe a bit off-putting.”	Workhorse → gender performativity (masculinities)
Fiona	“And I have to be very clear that I don't present as [pause] weak [pause] not strong wills, indecisive, you know, I have to be very clear [pause] very on point. Very-- you know. What- what would I describe them as very-- I- I would be doing much more masculine [pause] [click] er signals [pause] you know. I would [pause] not being less friendly, but maybe a little bit more formal [pause] erm [pause] you know. I don't tell them I do weight lifting so I can lift the house, you know, it's- it's, you know, there's stuff-- but erm. So yes, presenting a facade, I suppose, because you have to appear-- and yeah-- and also I'd be dying my hair [pause] for any of these meetings because I wouldn't-- don't want to appear as an older woman especially [pause] because my job is quite physical, you know. [click] So, so there's stuff coming into play there, that, I am aware of, yeah.”	“And I have to be very clear that I don't present as [pause] weak … I- I would be doing much more masculine [pause] [click] er signals [pause] you know. I would [pause] not being less friendly, but maybe a little bit more formal … So yes, presenting a facade, I suppose …	Anchor → gender performativity (masculinities)
Fiona	“Yeah, [When meeting clients in person] I would usually wear a dark trousers [pause] erm [pause] erm and a dark coat [pause] Er either [pause] well [laughter] I'm not very fashionable because usually I've got a big hat on my head, we're up on the roof, it's howling wind. So it's not- it's not total business attire. But if I have to go have a meeting in the office, then I will [pause] erm [pause] I will be more formally dressed and I'll put on my dress coat. [pause] So I would- I would actually make a distinction and then if I'm presenting online, I'm again making sure usually I ha-- I have a red or a green jumper [pause] solid colour [pause] no V-necks, no dangly earrings, all those things. Maybe a little lips, nah, actually, not usually. But [click] erm [pause] yeah, I'm conscious of, again, always presenting authoritatively, slowly, eye contacts [pause] brief and to the point mostly [pause] not doing anything [pause] you know, overtly [pause] girly, feminine, friendly, you know. So very consciously I am placing myself as kind of [click] er not too girly yeah.”	“… So very consciously I am placing myself as kind of [click] er not too girly yeah.”	Anchor → gender performativity (masculinities)
Fiona	“So you're trying not to feed any of those [gender] stereotypes [pause] you know.”	“So you're trying not to feed any of those stereotypes …”	Partial → lack of agency
Fiona	“Erm well it's just like “Oh I accepted, that's the reality [that men got to talk about how women should present themselves] get used to it, move on.”	“… Oh I accepted, that's the reality, get used to it, move on.”	Partial → lack of agency
Fiona	“Yeah [she feels pressured to present herself in certain ways when she's meeting mentors], because you think maybe you're being judged and [pause] they're going to write a report and it's going to go in and maybe somebody is gonna look at that report and make a decision about [pause] funding or [pause] other stuff. You would-- you don't know, you know. Erm now saying that sometimes if- if I- if I have an important meeting [laughter] I go upstairs and put all my suit, or my heels.”	Telling (quote not directly included)	Tantalising → gender performativity (masculinities)
Fiona	“Erm [pause] well [pause] I think- I- I think the best about speaking very decisively [pause] quite slowly, that's all been in the training, but I knew, I knew some of this from before, when I actually worked in the corporate world I knew this thing about how you-- what colour to wear, how to present yourself, your posture, your shoulders [pause] erm about trying to get er to get your voice heard, so all these things. I- I kind of know them in my background er I don't do dangly earrings, but do earrings, pearl earrings, like stupid stuff, you know, stupid. Don't wear nail varnish, you know. Erm [pause] [click] so- so there is all this stuff that came out of er [pause] whatever. Talks e-er talks to-- talk or [noise] whatever, discussion groups from [noise] by men about what they think about various women and the way they're presented.”	Telling (quote not directly included)	Tantalising → gender performativity (masculinities)
Sophie	“Erm it- it's sad, an imposter syndrome case [laughter]. [1:14:53 inaudible] because that's- that's the thing like er er-- [her partner] helped me to fill in the er the final financial form because once again we, at that time we just received this er [click] documents from the accountant, because our accountant was a bit late [laughter] and as I was going through I needed to sign these papers and I was going through some numbers, the extracts and I was just asking [her partner] to confirm er [pause] exactly what parts should we submit? Because, I don't feel at ease to share financial information. I know that it's [pause] erm it's available on SoloCheck, for example, so everyone, if they pay they can get all our financial information, no problem. But still, if not asked hundred percent, I don't want to share it because it's [noise] ours. And you always feel like “oh maybe you don't perform well, or this, or that”. I don't know [laughter]. Erm yeah! I was just-- the rest of the- the form [click] application form I was filling in, it was an open-ended er [noise] application. So, it wasn't as- as hard. So basically I was telling [noise] almost the same what I tell you like about our business, about the idea of- er creating the [company] because that's- that's what I want not just [some of the products] er in the entire [laughter] experience of [products from her partner's country origin] erm and [click] it was just er [noise] er [pause] a thing to- to apply, and I was thinking, why not? Because, like obviously, if you don't get it, you don't get it. Nothing change. Nothing-- it's not as er scary. But yeah. When er when you get the award, just don't feel like [pause] me? But I don't-- like in my company I don't do [pause] stuff like er like [noise] like deliveries because it's a hard men job. Obviously er it's- it's not exactly, you know, easy for me to- [noise] to move bulky stuff, but erm it's very time-consuming and [her partner] does it, obviously. So when he does all this heavy and sweaty job and you feel like, well, I stay at home, when it's not er er when it's raining outside, I stay at home under my roof and then do the stuff like I don't deserve it now [laughter] [long pause] [sigh] Nah you- it was very erm [pause] [click] pleasing in a way, because [pause] [noise] every single time, every-- I think every person feels that way, that you're not performing good, you didn't achieve anything or [deep breath] you have er low self-esteem. You have, I don't know, er just don't believe in yourself or so. I do struggle with that because, well [noise] I- I- I think [pause] [click] I do believe that [her partner] does way more than me, all that stuff [deep breath].”	“It- it's sad, an imposter syndrome case [laughter] … When er when you get the award, just don't feel like [pause] me? … I don't do [pause] stuff like er like [noise] like deliveries because it's a hard men job … So when he does all this heavy and sweaty job and you feel like, well, I stay at home … like I don't deserve it now [laughter] [long pause] [sigh].”	Anchor → gender performativity (supportive role)
Sophie	“I er follow up with clients, I do basic day-to-day routine with bookkeeping, I do erm websites, I do all the marketing, social media, I do all the photography. So er to be honest it's like catching whatever was left er [laughter] from him, from my business partner.”	“basic day-to-day routine … it's like catching whatever was left er [laughter] from him, from my business partner.”	Workhorse → gender performativity (supportive role)
Sophie	“[Pause] Hmmm that's [being an entrepreneur in a woman's body], there are some er some things that I can't perform, including heavy-duty like lifting boxes	Telling (quote not directly included)	Partial → gender performativity (supportive role)
GET2 – PET 2.b. Misalignment with the EO may lead to disengaging from the LEO or engaging elsewhere
Sarah	“There wasn't anything sectoral based that I could tap into because I wasn't working in the sectors that they were putting the- putting the stuff together in. And those packages all seemed really good, like there are lean in business, but you have to be established to get into that one. Like their, you know, erm [click] what the [an industry network group promoted by her local LEO], whatever that one is, which is the [industry] one erm [pause] [click] I didn't think that I fitted into that. I probably do, but I, at the time when I read it, it didn't resonate as- as a good fit for me er and obviously they do the [specific industry targeted by her home LEO] as well and then they do the exporting. So I wasn't ever gonna go anywhere near exporting because I'm like very localised and and- and service led.”	“There wasn't anything sectoral based that I could tap into … it didn't resonate as- as a good fit for me …”	Workhorse → misalignment, dislocation
	“Like because the needs are just so different when it comes to social media, but yet everybody was being lumped into the same thing, and the assumption was that would bring everybody down to base level and bring them up, but they didn't bring us up quick enough.”	“… but yet everybody was being lumped into the same thing, and the assumption was that would bring everybody down to base level and bring them up …”	Partial → misalignment
	“The gap in the public sector is being filled by women in the private sector.”	“… The gap in the public sector is being filled by women in the private sector …”	Workhorse → misalignment, engaging elsewhere
	“It's not that we don't have the acumen, it's not that we don't have the courage to do it. It's not that we're not interested in doing it. It's we just need to see the- the right path in front of us and we need to see it before we can actually be it. And [change] it's just slow in the public sector. It is not being drip-fed in at all. But there are other structures that are happening around, that are going to bypass.”	“… It's not that we don't have the acumen, it's not that we don't have the courage to do it. It's not that we're not interested in doing it. It's we just need to see the- the right path in front of us and we need to see it before we can actually be it.”	Partial → misalignment, engaging elsewhere
Sarah	“I'm like which bit on my application, if I've run a business for eight years, do you not get? And I know from having looked into what's in that course that it is literally taking you from an idea and explaining how to get your tax set up, how to get your business structure set up and how to get a basic structure around your business. It's like I've done that, I've gone well way past that and you're sending me back to do that? And the other piece of advice they gave me was to join the local erm Network Ireland for [the region she's moving to] [click] which is like a women's business group. And I said, “why are you sending me to a women's business group? Would you send a man to a male networking group? Is that appropriate? And are you say-- are you doing that because I have a perceived girly business? because it's about [her industry]? that you're telling me to go and play with the- play with the other girls? rather than saying, d'you know what, there's a startup hub, why don't you go down there. Why aren't they directing me to go and say, have a look in- in [regional startup hub] and go and see what they're doing in the tech startup down there? There's a great system and a great network for startup businesses down there that you might be able to tag into. They're sending me to a business group and they're sending me to a startup. Thing that I'm well (into) I could bloody run that course. That's what I found interesting, because I would query whether a man would have got that feedback.”	Telling (quote not directly included)	Tantalising → misalignment, dislocation
Alice	“And they talk, yeah, probably a bit too much about the finance and [pause], yeah, there was a lot of stuff that wasn't-- I wasn't overly interested in, but I just had to sit through it [pause], you know. I-I didn't think it was necessary, it was good to kind of go, right? Yeah. I have to do this. I have to do this, you know, [pause] later on, but it wasn't necessary. So it was nice to just have that [pause] and [pause] not to take it too seriously at this moment, you know, at that time [pause] about exactly how you're going to do your accounts or get somebody to do them for you.”	Telling (quote not directly included)	Partial → misalignment
Alice	“Well [in terms of decision-making power in relation to LEO], I can avail of the services or not [laughter]. I can choose which service I want to take or not. Erm I could choose if I attend an event. [pause] Erm sometimes you think you- you know that event is going to be about this and when you go into it [pause] it's a little bit different to what you expect [click] then you can have the opportunity to leave, so that's a decision that you can make. And I usually send, you know, message to the host to say whatever erm sorry, you know this- this is not what I thought it was, thanks for your time etcetera and then leave. And [pause] yeah, I have the decision to join any of the future events that are going to be there. [pause] So nothing's forced? Yeah.”	Telling (quote not directly included)	Tantalising → misalignment, agency to disengage
Elena	“And I do think that LEOs way of measuring about, you know, how much you can grow and, you know, all of that [pause] stuff is quite-- is too quite-- er [pause] maybe unintentional biased towards male businesses.”	Telling (quote not directly included)	Partial → misalignment, exclusion
Elena	“I think [the LEO] have a particularly set of lenses on and I think- I think one of the things that really [pause] jars with me, or certainly over the last few years erm you know, and- and it's probably of sort of more or less said it earlier is that they think, you know, women in business need to be inspired and hear stories about women who've overcome the challenges of looking after their families and running their business and those sorts of-- it's a very gendered view of women in business er which I know it's- sort of-- sounds like an oxymoron [laughter] itself a gendered view women in business but er how can it not be? erm but [noise] I just got little bit sick of the sort of inspiring talks and, you know, it's like a little less conversation, little more action yeah. Er talk is cheap! When they came down to like actually getting funding or getting a place on a programme it felt like that was harder to deal because you're in this separate silo or in this other bubble or you're a woman in business and you're one-person business er so, you know, yeah they don't-- they maybe don't see the same-- view things with the same potential as if, you know, you're a guy with an IT business.”	Telling (quote not directly included)	Partial → misalignment, exclusion
Elena	“I don't wanna [laughter] shit all over the inspirational talks because I know they have a place for people but I think when you get to a certain point with your business you're just like - I'm done with the Instagram inspirational stuff and I just need like “This is what I need practical help.”	Telling (quote not directly included)	Partial → misalignment, disengaging
Elena	“Yeah I think [the LEO is very good] for maybe-- for like-- people starting out and maybe less so I- I guess [the LEO is less good] now I'm in th- I suppose the scaling part.”	Telling (quote not directly included)	Partial → misalignment, engaging elsewhere
Elena	“I'll be- I'll be half-shit when it comes to LEO looking for stuff, you know, it'll be like look- look at this, you know, erm so yeah I don't know it- it's yeah.”	Telling (quote not directly included)	Tantalising → misalignment, disengaging
Elena	“I probably would be more likely to go to the non-LEO stuff for a lot of the kind of information that I would be looking for.”	Telling (quote not directly included)	Workhorse → misalignment, engaging elsewhere
Rachel	“I never availed of any of the- the co-- like the kind of short courses or anything like that. Primarily because I just felt like I knew quite a lot of that stuff anyway. I'd taught myself a lot of it. I'd learned it from other people and I was-- didn't want to spend [pause] time primarily because they're very affordable courses, but I kind of thought I probably am a bit too advanced for that.”	Telling (quote not directly included)	Partial → misalignment
Rachel	“No [she hasn't availed of LEO's mentorship programme]. Erm, [pause] [sigh] again, because I've actually always paid for a coach or a mentor, erm, and also because I've heard [pause] mixed things, generally good, but [pause] like I know mentorship works best on a kind of ongoing basis. And again, like I wasn't really sure who the mentors would be or if they would understand my business model or be people that I would be, [pause] you know, aspiring to be like. Or whether it would be, yeah, just be a bit of a waste of time. So I- I've kind of always paid for that coaching, mentoring advice rather than doing because-- is it free, is it free service, I think, is it? or for like- like not huge amount of money. So no, I've never really looked into it.”	Telling (quote not directly included)	Tantalising → misalignment, engaging elsewhere
Rachel	“I've actually always paid for a coach or a mentor, erm, and also because I've heard [pause] mixed things, generally good, but [pause] like I know mentorship works best on a kind of ongoing basis.”	Telling (quote not directly included)	Workhorse → misalignment, engaging elsewhere
Maria	“I- I found it was er [pause] nice but not super useful. Erm [click] [pause] I- I guess sometimes erm [pause] what happens with mentoring you [pause] you enjoy being mentored and you enjoy the mentoring when you have somebody in front of you, which has a very good understanding of your erm [pause] type of business. Erm I know somebody can say “oh! it's coaching, it's- it's having a virtual practice, but still erm [pause] I found the [laughter] th- I wasn't probably matched with the- the- the- the kind of mentor, the type of mentor maybe that I needed.”	“I- I found it was er [pause] nice but not super useful … I wasn't probably matched with the- the- the- the kind of mentor, the type of mentor maybe that I needed …”	Tantalising → misalignment
	“But I- I mean [noise] like naturally then I veer towards a different type of mentor and- and so I'm in-- I think it's easier when you- when you are willing to invest some money to find a mentor that is more in line, you know, with- with your needs and they know (it) very well erm how building a practice of this kind of works. Erm. Yeah.”	“… I veer towards a different type of mentor …”	Partial → misalignment, disengaging
	“When it comes to building the mindset, the right mindset erm and also [pause] [click] about building- building the strategy I- I didn't find [pause] [click] them super useful”	“… When it comes to building the mindset, the right mindset … I didn't find [pause] [click] them super useful …”	Partial → misalignment
	“So erm this year I decided not to renew the- the membership.”	“… So erm this year I decided not to renew the- the membership ….”	Workhorse → disengaging
	“I guess you maybe can- can stay very close to them [the LEO] or- or a little bit less close. Erm [pause]. So yeah, I [pause] I don't know, I guess I found more answers maybe to my questions into other realities, you know, a different kind of mentors as well and so I'm [pause] [click] I've been willing maybe to- to spend [noise] to invest some money in that direction because I've seen [pause] er more turnaround from following that [mentors outside the LEOs] and- and not only some-- it's not only just financial, which is important of course, it's also like, I feel more at ease by following their advice because it's [pause] er [pause] it- it makes me do business in a way that feels more er right for the th-- my type of personality and also for my erm [pause] for my, I don't know, a- a lot of the, for example, the- the- the marketing strategies that are told they are the classic er marketing strategies, I'm talking about the LEO courses which are- are- are- er are good but they don't speak to me and necessarily like I'm going for a more kind of authentic way to market and connect. So I wouldn't find those [courses on authentic marketing] in the [pause] erm in the LEO courses, for example.”	“… I guess you maybe can- can stay very close to them [the LEO] or- or a little bit less close. Erm [pause]. So yeah, I [pause] I don't know, I guess I found more answers maybe to my questions into other realities, you know, a different kind of mentors as well.”	Tantalising → disengaging, engaging elsewhere
Maria	“Erm [noise] [pause]. What I'm not sure is, like I'm asking myself, it's been a while now that I haven't taken a- a- a- a- a course, like [pause] and I'm- I'm- I'm trying to understand why.”	Telling (quote not directly included)	Partial → disengaging
Maria	“I started to see that I can find erm [pause] [click] very erm inspiring people outside of the networks, so I'm starting to connect to erm erm mentoring groups with other practitioners like me and we started to maybe meet for coffee chats or if that's available even I met a few of them in Dublin face to face. So erm it's [pause] [click] I'm experimenting with a different kind of networking.”	Telling (quote not directly included)	Partial → engaging elsewhere
Maria	“I guess the difference that- is that-- and- and- and they [the entrepreneurs she connects outside the LEO] are not necessarily groups, maybe they are sometimes individuals that I start following online, that I get passionate about their message and what they do, when I say “hmm [click] we could get on very well and do something nice here, we just share the audience”. Erm [click] so I guess the difference is that when I join a network that is already established there are women there erm I- I have to go one by one and trying to understand which of them are in line with the values and the message of my business, which of them I could bring into, I don't know, my coaching group, and I know that we are on the same wavelength and we- we are passionate both sharing the same message.”	Telling (quote not directly included)	Tantalising → engaging elsewhere
GET2 – PET 2.c. Misalignment with the EO lead to engaging mostly with LEO women-only group
Ava	“I contacted the LEO office and they- they told me about the benefits of becoming a full member [of the women's networking group at her local LEO], you know.”	“I contacted the LEO office and they- they told me about the benefits of becoming a full member [of the women's networking group at her local LEO] …	Partial → engaging with LEO's women's-only
	“I was not a full-member, it means that, yeah erm [pause] yeah. That- that was just, just to explain t- that, you know, that I was not a full-member of this, d'you know?”	“… I was not a full-member …”	Partial → engaging with LEO's women's-only
	“So, what happened was that I spoke to [staff member at her local LEO]. [She's] still the coordinator. Erm, I spoke to her back in February. And then I say, “[Staff's name], I- I'm thinking of becoming a full member, okay?” And then she asked me, “Okay [her name], you will need to pay this membership, and you will need to do this and this”. And that's what I did. And then I paid that. Erm, yeah!”	“… And then I paid that …”	Partial → engaging with LEO's women's-only
	“So, on the first event I attended after the pandemic, it took place at [the place of the event] and- and it was about the whole idea of digital marketing, website, and there were two speakers, and, yeah, I found it very beneficial because everyone was talking about their own business [pause], and that event, it was really, really, really, really important, it was- it was er crazy quality.”	“… Everyone was talking about their own business [pause], and that event, it was really, really, really, really important, it was- it was er crazy quality …”	Partial → engaging with LEO's women's-only
	“D'you know, sometimes women feel that they have to be very, very good to do something. And, you know, the imposter syndrome as well that you feel, I don't know, you're familiar with that [pause] imposter syndrome, but I suppose [pause] sometimes all you have to have this and this and this to start, but I [noise] I feel empowered by this group anyway.”	“… D'you know, sometimes women feel that they have to be very, very good to do something. And, you know, the imposter syndrome … but I suppose [pause] sometimes all you have to have this and this and this to start, but I [noise] I feel empowered by this group anyway.”	Tantalising → engaging with LEO's women's-only
Rachel	“Erm. [pause] Like, it [noise] prob- again, probably [she mostly engages with women-only networking groups] because of the- the topics or the things that they cover and again, [pause] interestingly, slightly erring away from like th- th- the fear in me and the- the like, “ohh [click], you know, my business is not really legitimate and I don't have loads of staff and I don't want to go and hang out with loads of men that like”. “Ohh, you know, look at my massive turnover and all these other, you know, people that work for me”, and that kind of attitude to feel like actually if I'm around other women who want to run basically solopreneur businesses where, you know, it's a lifestyle business effectively rather than an empire. Erm, feeling like that, I would be [pause] more at home, more [noise] like suited in those spaces, would probably be my reason for being more attracted to female-only events.”	Telling (quote not directly included)	Tantalising → engaging with LEO's women's-only
Rachel	“Erm, to be honest it [networking groups] has been a women's-only one. Erm. So I don't think-- I think other than like [a grant scheme], it's mostly been women-only, yeah.”	Telling (quote not directly included)	Partial → engaging with LEO's women's-only

Participant	Original quote	Edited quote	Category
GET 1 – PET 1.a. A Phenomenological Orientation can be Experienced as Aligned with the Entrepreneurial Orientation
Fiona	“On the other side, I got another guy [a LEO mentor] and he was amazing! And he was very up there, big thoughts, big figures, big future, he could see it all. Right. And I couldn't see that and then I was just like and international, and networked and packaged and franchise, and, you know, millionaire, and like selling around the world. And I just like: Who's your man? you know. But actually, you know, what he [the LEO mentor] said to me it took me a while. But actually now I've had inquiries [pause] from [country 1] and maybe to sell it to [country 2] and maybe sell it to, wherever, [country 3]. I don't know about [country 3]. But anyway. Er so it's like okay, so maybe this is packageable and now- now with my Lean process everything is much clearer, if moves that much closer to do.”	“I got another guy [a LEO mentor] and he was amazing! And he was very up there, big thoughts, big figures, big future, he could see it all. Right. And I couldn't see …”	Anchor → alignment with the EO (importance is size; significant is big; more is up)
Fiona	“Er okay so I didn't think about as being scalable and repeatable, [pause] number one. And this is what the franchise business people are looking for, scalable and repeatable and know your customers. So I think maybe I was just a bit naive or [pause] just not thinking about it strategically. Okay and he was so strategic. This was his-- he was so skilled that he could see plans in the future, you know [click] Er so [pause] I had thought this is my small business. I will do this in Dublin. It can be great. And now I have a list waiting for national, if I could roll it out nationally and, you know, possibly internationally. Especially if I could pull the other two things with it, and I could have a package. Very happy and I would sell it worldwide [pause] So [pause] yeah I wasn't thinking [pause] I suppose I wasn't thinking entrepreneurially enough, you know, and not aggressive enough but growth minded I wasn't in that space. I was in “oh I just have to get this off the ground and get it done! oh I just have to survive this year! oh I just need to get a bit of money in”, you know. All very small, very in the moment, not forward thinking. [pause] And then when he [the mentor] said it to me [pause] it kinda fell like he was opening a world of possibilities [pause] you know. And the whole [LEO mentorship] experience was so positive and even so supportive so ahh! just so good, just so good, can't praise him enough, you know./--/Yeah.”	“… I suppose I wasn't thinking entrepreneurially enough, you know, and not aggressive enough but growth minded … All very small, very in the moment, not forward thinking … it kinda fell like he was opening a world of possibilities.”	Anchor → alignment with the EO (importance is size; significant is big; more is up)
Fiona	“Er well, I feel that I have a lot of power [by being a female entrepreneur] [pause] erm I make all the decisions [pause] I pay myself or not, depending on the bank. Erm [pause] [click] I think, you know, you make your own decisions you stand on your feet and you never die by it kind of so. [pause] Er right now it's like, move forward, move forward, don't stop, keep going. I want this business to be successful and I have to put in the work to do it. Also I'm kind of looking, this is your ten-year plan, ten years to get this business to get it off the ground to make- make it successful, maybe to franchise it and to export around the world. Ten years, get on with it, you know. So yeah, no, delighted with it at the moment.”	“I have a lot of power.”“Right now it's like, move forward, move forward, don't stop, keep going. I want … to get it off the ground to make- make it successful.”	PartialTantalising → alignment with the EO.
Sophie	“Well, er it's obvious that small businesses at some point they need to er to trade off. So it's either you keep working for yourself, but you do everything yourself and you burnout, at some point. You just can't, you need to delegate erm but there is an obstacle, sometimes you just can't offer a stable income to a hired person, so [deep breath], for now, we have er someone working for commission for us and it's working well. At the same time we're interested obviously to have er this person on board with us er permanently. It's er it's natural thing. Er and we're looking into some financial support from financial institutions for that [hiring an employee] because it will give us an opportunity like if this person working for us permanently er they will have some sort of a quota to- to filling, to bring us stable sales, to open up let's say hundred accounts, hundred customers. [click] Erm and er it's fine. Such people, they er we're looking into having such workforce working and operating in different regions er in Ireland.”	“We're interested obviously to have er this person on board with us er permanently. It's er it's natural thing … having such workforce working and operating in different regions er in Ireland …”	Tantalising → alignment with the EO (growth-orientation)
	“It [the mentoring] was on erm business expansion and business erm gr- growth sort of because as I mentioned we're at the stage where erm it's- [pause] it's important for us to attract erm some investment and er we're er interested in targeting different erm er sales channels, so it's [retailers] because we're talking here about larger erm er [noise] larger stock so er [larger retailers] may order, I don't know, twenty, fifty pallets at a time and erm it's good movements. Erm it's always good for your [noise] papers [laughter]. Anyway.”	“… [The mentoring] was on erm business expansion and business erm gr- growth sort of because as I mentioned we're at the stage where erm it's- [pause] it's important for us to attract erm some investment …”	Tantalising → alignment with the EO (growth-orientation)
	“But we looked for mentoring on this erm on this matter and er also maybe some help with how to approach different types of investors. So one of the particular questions in here we were interested in getting advice on business angels [pause] er support like, how do they work, what kind of erm help we- we could get etcetera, etcetera. [pause] And and [noise] talking in general, er we don't want our business to be a lifestyle business where, er you know, all the profits you make er is your salary. No, we want to reinvest er the- the money obviously, and erm ideally would like to hire a few erm few people working in different regions of Ireland, as I mentioned before erm permanently, working full time.”	“… We don't want our business to be a lifestyle business.”	Workhorse → alignment with the EO (growth-orientation)
Sophie	“So we avail of some erm mentoring services to help us erm grow the busi--, like to have maybe some tips on how to- to grow and pitch to investors.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Sophie	“But the second session when we talked about pitching to investors or, sorry, pitching to different buyers, to [larger] buyers and we talked about products, about its erm er unique selling points and about pricing and market in Ireland, that was a little bit more of my scope. Erm because I like er thinking a bit bigger about markets about people's behaviours and how well the- the product can be erm can perform on a shelf.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Sophie	“[Her partner] did talk to [cough] [click] to a mentor at that time, [her partner] was er discussing the possibilities of different kinds of investments because, well, as a business you just- you need some external er financial supports or [click]-- erm it's not like you- you keep feeding your own money to the business, just not how it works.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Sophie	“We're always er looking into er [click] erm [pause] [click] er the investments opportunities, or like investments erm [deep breath] what kind of investment we could get.”	Telling (quote not directly included)	Partial → alignment with the EO (growth-orientation)
Fiona	“Well, it used to be much more difficult, but they're all teenagers now, so it's fine. [pause] So er [pause] mostly it works well because [pause] my busiest time will be during the Summer. [pause] Er and also then I have-- two of them will come to the [location] with me and can help me do the [activity], and the third one will help me process the [main product] at home [pause] and [help with an activity] and, you know [pause] maybe [help with another activity]. So they're all in on it. And my husband as well, he'll, you know, help me put together-- and they'll all make [another product] with me. So actually, mostly there are help there, you know? So it's fine, it's fine. Er [pause] so I've just kind of told we're not going on holidays in the Summer because I went last Summer and it was too stressful. So we will go on holidays in October and [pause] kind of like when I used to work on my last business and I was like all the staff were off in the Summer, I'll work the Summer, and then I would take them out of school for an extra week in the- in the Autumn, I don't care. So erm so that's fine, you know. They can go away with their grandparents erm [pause] but yeah, mostly they are help.”	“It used to be much more difficult, but they're all teenagers now, so it's fine.”	Partial → family context conducive to EO
Sophie	“I'm not Irish and like my business partner is not Irish.”	Telling (quote not directly included)	Partial → family context conducive to EO
Sophie	“Well, it's just, er, first of all, we don't have our families in Ireland. We don't have er we don't have friends that are involved in the business.”	Telling (quote not directly included)	Partial → family context conducive to EO
Sophie	“But after a while you just realised, thank God, that er it's two of us in the company and [deep breath] in a way that was easier er [pause] [click] since we're- we're also married, so we can talk about little ideas that we have, like okay, how about new products, how about this and that we have like we have some samples of new products, we see it while having dinner and we can open [the product] and think like okay, it's going to be a good seller or not. Er I create some new designs for our [new product] or do some- some little changes to our website. And I show it to [her partner] and we discuss how to do that. Er We together we wrap the- the orders like boxing everything and we discuss, okay, like it's after lunchtime, but literally after that we come back to- to finish our- our work and we discuss okay, we need to purchase new packaging material, can we afford to do this or that can we afford to put some extra on top. And just because it's two of us and we- we can discuss it every single time, that's very, very helpful.”	Telling (quote not directly included)	Partial → family context conducive to EO
GET 1 – PET 1.b. A Phenomenological Orientation can be Experienced as Misaligned with the Entrepreneurial Orientation
Sarah	“Erm if you look at the people that are leading kind of the high-end in the luxury market, there are more men. When you look at the day-to-day and the lower tiers, there are definitely more women. Erm interestingly there's quite a lot of erm [click] like family-owned business. So you have a couple involved in it. But definitely the higher up you go in terms of the price points, you have much more gender balance than you do across the industry. So you are definitely seeing men going to the top and actually interestingly like straight off the top of my head, I'm thinking [industry leaders], all of whom are gay men [laughter]/--/straight up to the top of the pile like yeah.”	“You are definitely seeing men going to the top.”	Workhorse → misalignment with the EO (men is up; women is down)
Sarah	“But I could see how er some of the women were responding, like in terms of they would ask a question that was at a much lower level. [pause] And you could kind of just feel that the pitch in the room was- was different and a man would then ask a question that was like so much higher that it kind of-- if you're- if you're asking a base-level question because you don't understand something, 'cause it's totally new to you.”	“At a much lower level … asking a base-level question.”	Partial → misalignment with the EO (men is up; women is down)
Sarah	“Erm I find it very interesting that the top positions appear to be all men in [her home LEO]. We don't seem to hear from them. They seem to pop up in the photo shoots of the award nights and suddenly it's like “oh! so that's who you are”. And they're there to hand out the- hand out the- the nice little trophies to people and things like that. Erm [pause] it tends to be women who we get the emails from. Unless it's just kind of like the- the standard, here's the list of everything that's coming up, that's generally signed by a man. But it tends to be any of the kind of the- the other kind of like erm like here's what's happening in [the women-only network group in her home LEO] or have you thought about doing more mentoring. They all come from women.”	“I find it very interesting that the top positions appear to be all men … They seem to pop up in the photo shoots of the award nights … [while] it tends to be women who we get the emails from.”	Workhorse → misalignment with the EO (men is up; women is down)
Sarah	“I kind of- I kind of feel that erm the people that are involved in kind of like maybe eight-week programmes or that are involved in the like the go lean process and stuff like that, they're the ones that actually build the solid relationships with the actual team members in LEO, and then there's a whole kind of like periphery of others that we kind of don't really exist very much.”	“Then there's a whole kind of like periphery of others that we kind of don't really exist very much.”	Tantalising → misalignment with the EO (men is up; women is down)
Sarah	“But yeah, I never actually thought about erm the fact that actually at the top there are more men and I suppose if you look at the venues you probably have more male general managers in the high-end [pause] [venues] as well, which-- but yet there are female [industry] coordinators and [industry] managers in the- in the actual venues.”	Telling (quote not directly included)	Workhorse → misalignment with the EO (men is up; women is down)
Sarah	“I do think that it- I do think- do think that it's slightly harder [pause] [click] erm in terms of we [women] put a lot more pressure on ourselves erm to get to a higher standard before we actually start.”	Telling (quote not directly included)	Partial → misalignment with the EO (women occupy the lower positions)
Elena	“I don't know how I got invited to this [event] but anyway I was there as the audience and they had to present their ideas and there was a judging panel who'd then pick out the winners based on their presentation and on previous, you know, other stuff they've judged them on previously. So this was like the closing night event and the teams were all male, the judges were all male er apart from the people who were working at the event the audience was all male, and me [pause] and-- one of the judges said-- he was like “Oh! we-- you know, we're very aware we need to get more women in this” and I really just felt like saying “Well you are on the effing panel you could've pointed out: who are the other judges? why is it all men judging it? why aren't there, you know-- why aren't we equal?” Erm and then afterwards there was a drinks reception and I just felt so uncomfortable like being aware that the people who were walking around hanging at the food and the wine were women and me and then the kind of three add-men staff from the organisation and the rest were just men and I think I just stayed, you know, long enough to be polite and then got the hell out of there. I was really annoyed [laughter].”	Telling (quote not directly included)	Tantalising → misalignment with the EO (men is up –visibility; women is down - invisibility)
Elena	“I think the perception is maybe [pause] certainly has been that women entrepreneurs are just kind of like [pause] [click] you know, “Isn't that nice she has a little business?” [laughter] You know, rather than, you know, like [pause] some sort of I don't know “They're gonna take the world by storm twenty years old guy who- who setting up a business, you know, yeah.”	Telling (quote not directly included)	Tantalising → misalignment with the EO (men is up; women is down)
Rachel	“Erm, certainly at those upper levels in terms of the CEOs and the managing directors of [companies she used to work with], yes, a lot more men.”	Telling (quote not directly included)	Workhorse → misalignment with the EO (men is up)
Alice	“And I felt there was quite a lot of favouritism [from a LEO instructor] with erm some of the class attendance, er attendees. [pause] Erm yeah, it will be two, three people [pause] [click] erm mainly men actually that he would talk to. Erm [pause]. Yeah. And then-- yeah, I felt a bit-- yeah. Maybe there was a bit of seclusion, or maybe there was, you know, sometimes you connect with people more than others, so, you know.”	Telling (quote not directly included)	Partial → misalignment with the EO (women’s- invisibility)
Alice	“I think [attendees were] mainly women there could have been about [pause] eighteen people that attended [pause] mainly women. Maybe so-- if there was eighteen, there would have been about four men. [pause] [click] And I guess, yeah, he spoke to the four [pause] the four men most of the time.”	Telling (quote not directly included)	Partial → misalignment with the EO (women's- invisibility)
Maria	“I think the compassion is er [pause] it's not necessarily an act, something physical, it's more about erm [click] making people feel like erm they're listened to and they're heard and also it's about-- it's built by the trust when you help them understand that the struggle they have erm [click] it's er normalising the struggle. So there's a reason why they're experiencing that, and that reason is not because they are erm wrong, there's something wrong with them, but it's because er it's their own way to face challenges, to deal with what's difficult. Erm and so because there's a reason that also means that there's a solution, there is-- there are opportunities to change the situation. So that's, I think, where the element of compassion starts growing, there are little seeds now that they are spread there.”	“I think, where the element of compassion starts growing, there are little seeds now that they are spread there.”	Tantalising → ethics of care
Maria	“Er I love but I'm compassionate about this [the challenges to becoming an entrepreneur] er because I know that it's a- a- a big learning curve and it's a work in progress.”	“It's a- a- a big learning curve and it's a work in progress.”	Partial → misalignment with the EO (big learning curve)
Ava	“I believe I feel empowered by other women. It's nothing to do just with the fact that it's only women, it's just I think it's about empowerment.”	Telling (quote not directly included)	Partial → misalignment with the EO (women's empowerment)
Rachel	“I feel very like part of something bigger, part of a- a movement that-- of empowering women to do it.”	Telling (quote not directly included)	Partial → misalignment with the EO (women's empowerment)
Elena	“Erm I think for me it's [the meaning of success] changed over the years. For the first couple of years it'd have been I- I'm no longer on social welfare, I'm not on the dole and I'm not trying to find a job because I've made a job for myself. So that would have been the sort of first stage of success. And then the last few years like after that it was kind of like “Oh! I've got my first business that's more than just one person” [laughter] or “ Oh! I've got my first business that, you know, does IT or--that, you know, is, you know, er business-to-business [pause] profile or is something-- so would have been little wins like that and then, you know, I got my first European business or you now hit ten thousand Euro in my business bank account for the first time and then, you know [noise] you know, set my first invoice for over a certain amount so there'd have been things like that or little successes to me along the way and now it's like I'm moving out [laughter] from my parents house, I'm paying into a pension again for the first time in ten years. Erm you know, it's things like that that I see as success and then also and I'm still able to [laughter] to fit in exercise and to, you know, have good relationships with people around me and have a social life, you know, all those things are wrapped up in success for me. It's not just about, you know-- I remember seeing someone had put up a [pause] a thing about, you know, being the six figure freelancer and they've written on it I just [laughter] (couldn't be honest) [laughter] and (that's kind of like I view it's like) yeah it could be a six figure freelancer but would I be any happier? Would I be, you know [pause]would it mean I'd be working eighty hours a week or, you know, so it's like success for me isn't just th- the dollar amount it- it's sort of a whole-- holistic view of things erm …”	“Erm I think for me it's [the meaning of success] changed over the years. For the first couple of years … I've made a job for myself … So would have been little wins like that and then … set my first invoice for over a certain amount … It's things like that that I see as success and then also and I'm still able to [laughter] to fit in exercise and to, you know, have good relationships with people around me … so it's like success for me isn't just th- the dollar amount it- it's sort of a whole-- holistic view of things erm …”	Anchor → misalignment with the EO (meaning of success)
Rachel	“Erm, I have had a baby in the meantime [laughter] as well. So that's put some slow- slowed- slowed down on the growth. But, yeah, like I- I see it not, you know, doubling, tripling or anything, but, you know, just kind of slow increase each year.”	“Erm, I have had a baby … so that's put some slow- slowed- slowed down on the growth …”	Workhorse → misalignment with the EO (changing meaning of success)
Rachel	“Erm, the big thing for me with having the baby was realising that whilst online work is great, I couldn't keep working with everyone one-to-one because what I was doing was getting very busy helping clients one-to-one, but I was on Zoom calls four, five, six hours a day. And obviously with the baby that was just not gonna be possible. I, you know, she is in childcare now but I needed a lot more flexibility if she's sick or, like I needed a business model where it wasn't time for money exchange.”	“… The big thing for me with having the baby was realising that … I needed a lot more flexibility.”	Workhorse → misalignment with the EO (changing meaning of success)
Rachel	“But the business model that I want is not to run an office, to have a team, to have an empire, to hav- [laugher], Do you know? I want it to be primarily me delivering and helping people, and then a very transitory freelance, you know, contract basis of virtual assistants or graphic designers or, you know, podcast editors and things that I can just contract on a much more flexible basis. Like that's the kind-- I- I never, I never aspire to run, you know, a business where I have a whole team of full-time staff.”	Telling (quote not directly included)	Partial → misalignment with the EO (meaning of success)
Rachel	“I do still measure [growth] like, you know, with an accountant, we have monthly meetings, we check where I'm making money, where, you know, where things are being spent and everything. But growth [deep breath] and success for me is the impact that I'm having, the amount of people that I'm helping, the amount of customers that I have, the amount of people that download, you know, my freebies or buy my book or listen to my podcast, erm, and those kind of little impacts of changing people's, [pause] you know, attitudes. And I can do this and I can set up a business and I've, you know, learned these little things. And often-- because I help people quite early days of their business, there aren't those tangible, like, “Wow, I made thirty grand, right, you know, fully booked”. Suddenly it's like, no, we kind of chipping away a lot of the things that need to get you there. So it might, you know, it's the groundwork for all of that. So I think that's [deep breath] under-appreciated but- but needed.”	Telling (quote not directly included)	Tantalising → misalignment with the EO (meaning of success)
GET2: PET 2.a. Alignment with the EO may lead to gender performativity
Fiona	“That idea of putting on your suit, of going into the office, of being er cross-examined [pause] Erm now whether this is true or not, but in your mind, you know, those fear factors.”	“being er cross-examined”	Partial → gender performativity (masculinities)
Fiona	“If you were a bit younger and a bit less secure and you're not sure about your business idea to go and talk with some man about it. I know these are all things that you might have to do, but this can be maybe a bit off-putting.”	“If you were … not sure about your business idea to go and talk with some man about it … can be maybe a bit off-putting.”	Workhorse → gender performativity (masculinities)
Fiona	“And I have to be very clear that I don't present as [pause] weak [pause] not strong wills, indecisive, you know, I have to be very clear [pause] very on point. Very-- you know. What- what would I describe them as very-- I- I would be doing much more masculine [pause] [click] er signals [pause] you know. I would [pause] not being less friendly, but maybe a little bit more formal [pause] erm [pause] you know. I don't tell them I do weight lifting so I can lift the house, you know, it's- it's, you know, there's stuff-- but erm. So yes, presenting a facade, I suppose, because you have to appear-- and yeah-- and also I'd be dying my hair [pause] for any of these meetings because I wouldn't-- don't want to appear as an older woman especially [pause] because my job is quite physical, you know. [click] So, so there's stuff coming into play there, that, I am aware of, yeah.”	“And I have to be very clear that I don't present as [pause] weak … I- I would be doing much more masculine [pause] [click] er signals [pause] you know. I would [pause] not being less friendly, but maybe a little bit more formal … So yes, presenting a facade, I suppose …	Anchor → gender performativity (masculinities)
Fiona	“Yeah, [When meeting clients in person] I would usually wear a dark trousers [pause] erm [pause] erm and a dark coat [pause] Er either [pause] well [laughter] I'm not very fashionable because usually I've got a big hat on my head, we're up on the roof, it's howling wind. So it's not- it's not total business attire. But if I have to go have a meeting in the office, then I will [pause] erm [pause] I will be more formally dressed and I'll put on my dress coat. [pause] So I would- I would actually make a distinction and then if I'm presenting online, I'm again making sure usually I ha-- I have a red or a green jumper [pause] solid colour [pause] no V-necks, no dangly earrings, all those things. Maybe a little lips, nah, actually, not usually. But [click] erm [pause] yeah, I'm conscious of, again, always presenting authoritatively, slowly, eye contacts [pause] brief and to the point mostly [pause] not doing anything [pause] you know, overtly [pause] girly, feminine, friendly, you know. So very consciously I am placing myself as kind of [click] er not too girly yeah.”	“… So very consciously I am placing myself as kind of [click] er not too girly yeah.”	Anchor → gender performativity (masculinities)
Fiona	“So you're trying not to feed any of those [gender] stereotypes [pause] you know.”	“So you're trying not to feed any of those stereotypes …”	Partial → lack of agency
Fiona	“Erm well it's just like “Oh I accepted, that's the reality [that men got to talk about how women should present themselves] get used to it, move on.”	“… Oh I accepted, that's the reality, get used to it, move on.”	Partial → lack of agency
Fiona	“Yeah [she feels pressured to present herself in certain ways when she's meeting mentors], because you think maybe you're being judged and [pause] they're going to write a report and it's going to go in and maybe somebody is gonna look at that report and make a decision about [pause] funding or [pause] other stuff. You would-- you don't know, you know. Erm now saying that sometimes if- if I- if I have an important meeting [laughter] I go upstairs and put all my suit, or my heels.”	Telling (quote not directly included)	Tantalising → gender performativity (masculinities)
Fiona	“Erm [pause] well [pause] I think- I- I think the best about speaking very decisively [pause] quite slowly, that's all been in the training, but I knew, I knew some of this from before, when I actually worked in the corporate world I knew this thing about how you-- what colour to wear, how to present yourself, your posture, your shoulders [pause] erm about trying to get er to get your voice heard, so all these things. I- I kind of know them in my background er I don't do dangly earrings, but do earrings, pearl earrings, like stupid stuff, you know, stupid. Don't wear nail varnish, you know. Erm [pause] [click] so- so there is all this stuff that came out of er [pause] whatever. Talks e-er talks to-- talk or [noise] whatever, discussion groups from [noise] by men about what they think about various women and the way they're presented.”	Telling (quote not directly included)	Tantalising → gender performativity (masculinities)
Sophie	“Erm it- it's sad, an imposter syndrome case [laughter]. [1:14:53 inaudible] because that's- that's the thing like er er-- [her partner] helped me to fill in the er the final financial form because once again we, at that time we just received this er [click] documents from the accountant, because our accountant was a bit late [laughter] and as I was going through I needed to sign these papers and I was going through some numbers, the extracts and I was just asking [her partner] to confirm er [pause] exactly what parts should we submit? Because, I don't feel at ease to share financial information. I know that it's [pause] erm it's available on SoloCheck, for example, so everyone, if they pay they can get all our financial information, no problem. But still, if not asked hundred percent, I don't want to share it because it's [noise] ours. And you always feel like “oh maybe you don't perform well, or this, or that”. I don't know [laughter]. Erm yeah! I was just-- the rest of the- the form [click] application form I was filling in, it was an open-ended er [noise] application. So, it wasn't as- as hard. So basically I was telling [noise] almost the same what I tell you like about our business, about the idea of- er creating the [company] because that's- that's what I want not just [some of the products] er in the entire [laughter] experience of [products from her partner's country origin] erm and [click] it was just er [noise] er [pause] a thing to- to apply, and I was thinking, why not? Because, like obviously, if you don't get it, you don't get it. Nothing change. Nothing-- it's not as er scary. But yeah. When er when you get the award, just don't feel like [pause] me? But I don't-- like in my company I don't do [pause] stuff like er like [noise] like deliveries because it's a hard men job. Obviously er it's- it's not exactly, you know, easy for me to- [noise] to move bulky stuff, but erm it's very time-consuming and [her partner] does it, obviously. So when he does all this heavy and sweaty job and you feel like, well, I stay at home, when it's not er er when it's raining outside, I stay at home under my roof and then do the stuff like I don't deserve it now [laughter] [long pause] [sigh] Nah you- it was very erm [pause] [click] pleasing in a way, because [pause] [noise] every single time, every-- I think every person feels that way, that you're not performing good, you didn't achieve anything or [deep breath] you have er low self-esteem. You have, I don't know, er just don't believe in yourself or so. I do struggle with that because, well [noise] I- I- I think [pause] [click] I do believe that [her partner] does way more than me, all that stuff [deep breath].”	“It- it's sad, an imposter syndrome case [laughter] … When er when you get the award, just don't feel like [pause] me? … I don't do [pause] stuff like er like [noise] like deliveries because it's a hard men job … So when he does all this heavy and sweaty job and you feel like, well, I stay at home … like I don't deserve it now [laughter] [long pause] [sigh].”	Anchor → gender performativity (supportive role)
Sophie	“I er follow up with clients, I do basic day-to-day routine with bookkeeping, I do erm websites, I do all the marketing, social media, I do all the photography. So er to be honest it's like catching whatever was left er [laughter] from him, from my business partner.”	“basic day-to-day routine … it's like catching whatever was left er [laughter] from him, from my business partner.”	Workhorse → gender performativity (supportive role)
Sophie	“[Pause] Hmmm that's [being an entrepreneur in a woman's body], there are some er some things that I can't perform, including heavy-duty like lifting boxes	Telling (quote not directly included)	Partial → gender performativity (supportive role)
GET2 – PET 2.b. Misalignment with the EO may lead to disengaging from the LEO or engaging elsewhere
Sarah	“There wasn't anything sectoral based that I could tap into because I wasn't working in the sectors that they were putting the- putting the stuff together in. And those packages all seemed really good, like there are lean in business, but you have to be established to get into that one. Like their, you know, erm [click] what the [an industry network group promoted by her local LEO], whatever that one is, which is the [industry] one erm [pause] [click] I didn't think that I fitted into that. I probably do, but I, at the time when I read it, it didn't resonate as- as a good fit for me er and obviously they do the [specific industry targeted by her home LEO] as well and then they do the exporting. So I wasn't ever gonna go anywhere near exporting because I'm like very localised and and- and service led.”	“There wasn't anything sectoral based that I could tap into … it didn't resonate as- as a good fit for me …”	Workhorse → misalignment, dislocation
	“Like because the needs are just so different when it comes to social media, but yet everybody was being lumped into the same thing, and the assumption was that would bring everybody down to base level and bring them up, but they didn't bring us up quick enough.”	“… but yet everybody was being lumped into the same thing, and the assumption was that would bring everybody down to base level and bring them up …”	Partial → misalignment
	“The gap in the public sector is being filled by women in the private sector.”	“… The gap in the public sector is being filled by women in the private sector …”	Workhorse → misalignment, engaging elsewhere
	“It's not that we don't have the acumen, it's not that we don't have the courage to do it. It's not that we're not interested in doing it. It's we just need to see the- the right path in front of us and we need to see it before we can actually be it. And [change] it's just slow in the public sector. It is not being drip-fed in at all. But there are other structures that are happening around, that are going to bypass.”	“… It's not that we don't have the acumen, it's not that we don't have the courage to do it. It's not that we're not interested in doing it. It's we just need to see the- the right path in front of us and we need to see it before we can actually be it.”	Partial → misalignment, engaging elsewhere
Sarah	“I'm like which bit on my application, if I've run a business for eight years, do you not get? And I know from having looked into what's in that course that it is literally taking you from an idea and explaining how to get your tax set up, how to get your business structure set up and how to get a basic structure around your business. It's like I've done that, I've gone well way past that and you're sending me back to do that? And the other piece of advice they gave me was to join the local erm Network Ireland for [the region she's moving to] [click] which is like a women's business group. And I said, “why are you sending me to a women's business group? Would you send a man to a male networking group? Is that appropriate? And are you say-- are you doing that because I have a perceived girly business? because it's about [her industry]? that you're telling me to go and play with the- play with the other girls? rather than saying, d'you know what, there's a startup hub, why don't you go down there. Why aren't they directing me to go and say, have a look in- in [regional startup hub] and go and see what they're doing in the tech startup down there? There's a great system and a great network for startup businesses down there that you might be able to tag into. They're sending me to a business group and they're sending me to a startup. Thing that I'm well (into) I could bloody run that course. That's what I found interesting, because I would query whether a man would have got that feedback.”	Telling (quote not directly included)	Tantalising → misalignment, dislocation
Alice	“And they talk, yeah, probably a bit too much about the finance and [pause], yeah, there was a lot of stuff that wasn't-- I wasn't overly interested in, but I just had to sit through it [pause], you know. I-I didn't think it was necessary, it was good to kind of go, right? Yeah. I have to do this. I have to do this, you know, [pause] later on, but it wasn't necessary. So it was nice to just have that [pause] and [pause] not to take it too seriously at this moment, you know, at that time [pause] about exactly how you're going to do your accounts or get somebody to do them for you.”	Telling (quote not directly included)	Partial → misalignment
Alice	“Well [in terms of decision-making power in relation to LEO], I can avail of the services or not [laughter]. I can choose which service I want to take or not. Erm I could choose if I attend an event. [pause] Erm sometimes you think you- you know that event is going to be about this and when you go into it [pause] it's a little bit different to what you expect [click] then you can have the opportunity to leave, so that's a decision that you can make. And I usually send, you know, message to the host to say whatever erm sorry, you know this- this is not what I thought it was, thanks for your time etcetera and then leave. And [pause] yeah, I have the decision to join any of the future events that are going to be there. [pause] So nothing's forced? Yeah.”	Telling (quote not directly included)	Tantalising → misalignment, agency to disengage
Elena	“And I do think that LEOs way of measuring about, you know, how much you can grow and, you know, all of that [pause] stuff is quite-- is too quite-- er [pause] maybe unintentional biased towards male businesses.”	Telling (quote not directly included)	Partial → misalignment, exclusion
Elena	“I think [the LEO] have a particularly set of lenses on and I think- I think one of the things that really [pause] jars with me, or certainly over the last few years erm you know, and- and it's probably of sort of more or less said it earlier is that they think, you know, women in business need to be inspired and hear stories about women who've overcome the challenges of looking after their families and running their business and those sorts of-- it's a very gendered view of women in business er which I know it's- sort of-- sounds like an oxymoron [laughter] itself a gendered view women in business but er how can it not be? erm but [noise] I just got little bit sick of the sort of inspiring talks and, you know, it's like a little less conversation, little more action yeah. Er talk is cheap! When they came down to like actually getting funding or getting a place on a programme it felt like that was harder to deal because you're in this separate silo or in this other bubble or you're a woman in business and you're one-person business er so, you know, yeah they don't-- they maybe don't see the same-- view things with the same potential as if, you know, you're a guy with an IT business.”	Telling (quote not directly included)	Partial → misalignment, exclusion
Elena	“I don't wanna [laughter] shit all over the inspirational talks because I know they have a place for people but I think when you get to a certain point with your business you're just like - I'm done with the Instagram inspirational stuff and I just need like “This is what I need practical help.”	Telling (quote not directly included)	Partial → misalignment, disengaging
Elena	“Yeah I think [the LEO is very good] for maybe-- for like-- people starting out and maybe less so I- I guess [the LEO is less good] now I'm in th- I suppose the scaling part.”	Telling (quote not directly included)	Partial → misalignment, engaging elsewhere
Elena	“I'll be- I'll be half-shit when it comes to LEO looking for stuff, you know, it'll be like look- look at this, you know, erm so yeah I don't know it- it's yeah.”	Telling (quote not directly included)	Tantalising → misalignment, disengaging
Elena	“I probably would be more likely to go to the non-LEO stuff for a lot of the kind of information that I would be looking for.”	Telling (quote not directly included)	Workhorse → misalignment, engaging elsewhere
Rachel	“I never availed of any of the- the co-- like the kind of short courses or anything like that. Primarily because I just felt like I knew quite a lot of that stuff anyway. I'd taught myself a lot of it. I'd learned it from other people and I was-- didn't want to spend [pause] time primarily because they're very affordable courses, but I kind of thought I probably am a bit too advanced for that.”	Telling (quote not directly included)	Partial → misalignment
Rachel	“No [she hasn't availed of LEO's mentorship programme]. Erm, [pause] [sigh] again, because I've actually always paid for a coach or a mentor, erm, and also because I've heard [pause] mixed things, generally good, but [pause] like I know mentorship works best on a kind of ongoing basis. And again, like I wasn't really sure who the mentors would be or if they would understand my business model or be people that I would be, [pause] you know, aspiring to be like. Or whether it would be, yeah, just be a bit of a waste of time. So I- I've kind of always paid for that coaching, mentoring advice rather than doing because-- is it free, is it free service, I think, is it? or for like- like not huge amount of money. So no, I've never really looked into it.”	Telling (quote not directly included)	Tantalising → misalignment, engaging elsewhere
Rachel	“I've actually always paid for a coach or a mentor, erm, and also because I've heard [pause] mixed things, generally good, but [pause] like I know mentorship works best on a kind of ongoing basis.”	Telling (quote not directly included)	Workhorse → misalignment, engaging elsewhere
Maria	“I- I found it was er [pause] nice but not super useful. Erm [click] [pause] I- I guess sometimes erm [pause] what happens with mentoring you [pause] you enjoy being mentored and you enjoy the mentoring when you have somebody in front of you, which has a very good understanding of your erm [pause] type of business. Erm I know somebody can say “oh! it's coaching, it's- it's having a virtual practice, but still erm [pause] I found the [laughter] th- I wasn't probably matched with the- the- the- the kind of mentor, the type of mentor maybe that I needed.”	“I- I found it was er [pause] nice but not super useful … I wasn't probably matched with the- the- the- the kind of mentor, the type of mentor maybe that I needed …”	Tantalising → misalignment
	“But I- I mean [noise] like naturally then I veer towards a different type of mentor and- and so I'm in-- I think it's easier when you- when you are willing to invest some money to find a mentor that is more in line, you know, with- with your needs and they know (it) very well erm how building a practice of this kind of works. Erm. Yeah.”	“… I veer towards a different type of mentor …”	Partial → misalignment, disengaging
	“When it comes to building the mindset, the right mindset erm and also [pause] [click] about building- building the strategy I- I didn't find [pause] [click] them super useful”	“… When it comes to building the mindset, the right mindset … I didn't find [pause] [click] them super useful …”	Partial → misalignment
	“So erm this year I decided not to renew the- the membership.”	“… So erm this year I decided not to renew the- the membership ….”	Workhorse → disengaging
	“I guess you maybe can- can stay very close to them [the LEO] or- or a little bit less close. Erm [pause]. So yeah, I [pause] I don't know, I guess I found more answers maybe to my questions into other realities, you know, a different kind of mentors as well and so I'm [pause] [click] I've been willing maybe to- to spend [noise] to invest some money in that direction because I've seen [pause] er more turnaround from following that [mentors outside the LEOs] and- and not only some-- it's not only just financial, which is important of course, it's also like, I feel more at ease by following their advice because it's [pause] er [pause] it- it makes me do business in a way that feels more er right for the th-- my type of personality and also for my erm [pause] for my, I don't know, a- a lot of the, for example, the- the- the marketing strategies that are told they are the classic er marketing strategies, I'm talking about the LEO courses which are- are- are- er are good but they don't speak to me and necessarily like I'm going for a more kind of authentic way to market and connect. So I wouldn't find those [courses on authentic marketing] in the [pause] erm in the LEO courses, for example.”	“… I guess you maybe can- can stay very close to them [the LEO] or- or a little bit less close. Erm [pause]. So yeah, I [pause] I don't know, I guess I found more answers maybe to my questions into other realities, you know, a different kind of mentors as well.”	Tantalising → disengaging, engaging elsewhere
Maria	“Erm [noise] [pause]. What I'm not sure is, like I'm asking myself, it's been a while now that I haven't taken a- a- a- a- a course, like [pause] and I'm- I'm- I'm trying to understand why.”	Telling (quote not directly included)	Partial → disengaging
Maria	“I started to see that I can find erm [pause] [click] very erm inspiring people outside of the networks, so I'm starting to connect to erm erm mentoring groups with other practitioners like me and we started to maybe meet for coffee chats or if that's available even I met a few of them in Dublin face to face. So erm it's [pause] [click] I'm experimenting with a different kind of networking.”	Telling (quote not directly included)	Partial → engaging elsewhere
Maria	“I guess the difference that- is that-- and- and- and they [the entrepreneurs she connects outside the LEO] are not necessarily groups, maybe they are sometimes individuals that I start following online, that I get passionate about their message and what they do, when I say “hmm [click] we could get on very well and do something nice here, we just share the audience”. Erm [click] so I guess the difference is that when I join a network that is already established there are women there erm I- I have to go one by one and trying to understand which of them are in line with the values and the message of my business, which of them I could bring into, I don't know, my coaching group, and I know that we are on the same wavelength and we- we are passionate both sharing the same message.”	Telling (quote not directly included)	Tantalising → engaging elsewhere
GET2 – PET 2.c. Misalignment with the EO lead to engaging mostly with LEO women-only group
Ava	“I contacted the LEO office and they- they told me about the benefits of becoming a full member [of the women's networking group at her local LEO], you know.”	“I contacted the LEO office and they- they told me about the benefits of becoming a full member [of the women's networking group at her local LEO] …	Partial → engaging with LEO's women's-only
	“I was not a full-member, it means that, yeah erm [pause] yeah. That- that was just, just to explain t- that, you know, that I was not a full-member of this, d'you know?”	“… I was not a full-member …”	Partial → engaging with LEO's women's-only
	“So, what happened was that I spoke to [staff member at her local LEO]. [She's] still the coordinator. Erm, I spoke to her back in February. And then I say, “[Staff's name], I- I'm thinking of becoming a full member, okay?” And then she asked me, “Okay [her name], you will need to pay this membership, and you will need to do this and this”. And that's what I did. And then I paid that. Erm, yeah!”	“… And then I paid that …”	Partial → engaging with LEO's women's-only
	“So, on the first event I attended after the pandemic, it took place at [the place of the event] and- and it was about the whole idea of digital marketing, website, and there were two speakers, and, yeah, I found it very beneficial because everyone was talking about their own business [pause], and that event, it was really, really, really, really important, it was- it was er crazy quality.”	“… Everyone was talking about their own business [pause], and that event, it was really, really, really, really important, it was- it was er crazy quality …”	Partial → engaging with LEO's women's-only
	“D'you know, sometimes women feel that they have to be very, very good to do something. And, you know, the imposter syndrome as well that you feel, I don't know, you're familiar with that [pause] imposter syndrome, but I suppose [pause] sometimes all you have to have this and this and this to start, but I [noise] I feel empowered by this group anyway.”	“… D'you know, sometimes women feel that they have to be very, very good to do something. And, you know, the imposter syndrome … but I suppose [pause] sometimes all you have to have this and this and this to start, but I [noise] I feel empowered by this group anyway.”	Tantalising → engaging with LEO's women's-only
Rachel	“Erm. [pause] Like, it [noise] prob- again, probably [she mostly engages with women-only networking groups] because of the- the topics or the things that they cover and again, [pause] interestingly, slightly erring away from like th- th- the fear in me and the- the like, “ohh [click], you know, my business is not really legitimate and I don't have loads of staff and I don't want to go and hang out with loads of men that like”. “Ohh, you know, look at my massive turnover and all these other, you know, people that work for me”, and that kind of attitude to feel like actually if I'm around other women who want to run basically solopreneur businesses where, you know, it's a lifestyle business effectively rather than an empire. Erm, feeling like that, I would be [pause] more at home, more [noise] like suited in those spaces, would probably be my reason for being more attracted to female-only events.”	Telling (quote not directly included)	Tantalising → engaging with LEO's women's-only
Rachel	“Erm, to be honest it [networking groups] has been a women's-only one. Erm. So I don't think-- I think other than like [a grant scheme], it's mostly been women-only, yeah.”	Telling (quote not directly included)	Partial → engaging with LEO's women's-only

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