Participants' characteristics according to their intention for upcycled food consumption (n = 682)
| Hesitant | Inclined | |
|---|---|---|
| n | 146 | 536 |
| Female, n (%) | 105 (71.90) | 475 (88.62) |
| Age, mean (SD) | 48 (17) | 48 (15) |
| Postgraduate education, n (%) | 59 (40.41) | 136 (25.37) |
| Living alone, n (%) | 37 (25.34) | 128 (23.88) |
| Small household, n (%) | 117 (80.14) | 429 (80.04) |
| No children in household, n (%) | 101 (69.18) | 355 (66.23) |
| Full-time employment, n (%) | 69 (47.26) | 280 (52.24) |
| High household income, n (%) | 36 (24.70) | 161 (30.04) |
| Hesitant | Inclined | |
|---|---|---|
| n | 146 | 536 |
| Female, n (%) | 105 (71.90) | 475 (88.62) |
| Age, mean (SD) | 48 (17) | 48 (15) |
| Postgraduate education, n (%) | 59 (40.41) | 136 (25.37) |
| Living alone, n (%) | 37 (25.34) | 128 (23.88) |
| Small household, n (%) | 117 (80.14) | 429 (80.04) |
| No children in household, n (%) | 101 (69.18) | 355 (66.23) |
| Full-time employment, n (%) | 69 (47.26) | 280 (52.24) |
| High household income, n (%) | 36 (24.70) | 161 (30.04) |
Note(s): Small household: household consisting of 3 persons or less. High household income: household income of more than 55,000 SEK/month
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