Explanatory factor analyses and reliability of upcycled food choice factors
| Factor loading (coefficient) | Cronbach’s alpha | |
|---|---|---|
| Factor 1: Natural content | 0.86 | |
| Additive-free | 0.83 | |
| Natural ingredients | 0.80 | |
| Non-genetically modified | 0.74 | |
| Unprocessed | 0.72 | |
| Natural goodness preservation | 0.70 | |
| Chemical and hormone-free certification | 0.55 | |
| Factor 2: Ethical concern | 0.81 | |
| Environmentally friendly preparation | 0.77 | |
| Environmentally friendly packaging | 0.75 | |
| Food waste reduction | 0.70 | |
| Animal rights respect | 0.67 | |
| Human rights respect | 0.64 | |
| Local production | 0.49 | |
| Country of origin declaration | 0.44 | |
| Factor 3: Healthiness | 0.80 | |
| High fibre content | 0.76 | |
| Low fat content | 0.72 | |
| Low energy content | 0.68 | |
| High protein content | 0.60 | |
| Rich in vitamins and minerals | 0.56 | |
| Nutritious food | 0.54 | |
| Factor 4: Familiarity | 0.76 | |
| Familiar food | 0.78 | |
| Similar to usual food | 0.77 | |
| Eaten before | 0.63 | |
| Familiar ingredients | 0.63 | |
| Well-known brand | 0.59 | |
| Factor 5: Sensory appeal | 0.76 | |
| Pleasant texture | 0.77 | |
| Nice smell | 0.74 | |
| Good taste | 0.71 | |
| Nice look | 0.70 | |
| Factor 6: Price | 0.82 | |
| Inexpensive | 0.86 | |
| Cheap | 0.86 | |
| Value for money | 0.76 | |
| Factor 7: Impression | 0.63 | |
| Trendy to friends | 0.83 | |
| Right impression to people | 0.78 | |
| Relatives' approval | 0.55 |
| Factor loading (coefficient) | Cronbach’s alpha | |
|---|---|---|
| 0.86 | ||
| Additive-free | 0.83 | |
| Natural ingredients | 0.80 | |
| Non-genetically modified | 0.74 | |
| Unprocessed | 0.72 | |
| Natural goodness preservation | 0.70 | |
| Chemical and hormone-free certification | 0.55 | |
| 0.81 | ||
| Environmentally friendly preparation | 0.77 | |
| Environmentally friendly packaging | 0.75 | |
| Food waste reduction | 0.70 | |
| Animal rights respect | 0.67 | |
| Human rights respect | 0.64 | |
| Local production | 0.49 | |
| Country of origin declaration | 0.44 | |
| 0.80 | ||
| High fibre content | 0.76 | |
| Low fat content | 0.72 | |
| Low energy content | 0.68 | |
| High protein content | 0.60 | |
| Rich in vitamins and minerals | 0.56 | |
| Nutritious food | 0.54 | |
| 0.76 | ||
| Familiar food | 0.78 | |
| Similar to usual food | 0.77 | |
| Eaten before | 0.63 | |
| Familiar ingredients | 0.63 | |
| Well-known brand | 0.59 | |
| 0.76 | ||
| Pleasant texture | 0.77 | |
| Nice smell | 0.74 | |
| Good taste | 0.71 | |
| Nice look | 0.70 | |
| 0.82 | ||
| Inexpensive | 0.86 | |
| Cheap | 0.86 | |
| Value for money | 0.76 | |
| 0.63 | ||
| Trendy to friends | 0.83 | |
| Right impression to people | 0.78 | |
| Relatives' approval | 0.55 |
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