Table 2 Explanatory factor analyses and...

Table 2

Explanatory factor analyses and reliability of upcycled food choice factors

	Factor loading (coefficient)	Cronbach’s alpha
Factor 1: Natural content		0.86
Additive-free	0.83
Natural ingredients	0.80
Non-genetically modified	0.74
Unprocessed	0.72
Natural goodness preservation	0.70
Chemical and hormone-free certification	0.55
Factor 2: Ethical concern		0.81
Environmentally friendly preparation	0.77
Environmentally friendly packaging	0.75
Food waste reduction	0.70
Animal rights respect	0.67
Human rights respect	0.64
Local production	0.49
Country of origin declaration	0.44
Factor 3: Healthiness		0.80
High fibre content	0.76
Low fat content	0.72
Low energy content	0.68
High protein content	0.60
Rich in vitamins and minerals	0.56
Nutritious food	0.54
Factor 4: Familiarity		0.76
Familiar food	0.78
Similar to usual food	0.77
Eaten before	0.63
Familiar ingredients	0.63
Well-known brand	0.59
Factor 5: Sensory appeal		0.76
Pleasant texture	0.77
Nice smell	0.74
Good taste	0.71
Nice look	0.70
Factor 6: Price		0.82
Inexpensive	0.86
Cheap	0.86
Value for money	0.76
Factor 7: Impression		0.63
Trendy to friends	0.83
Right impression to people	0.78
Relatives' approval	0.55

	Factor loading (coefficient)	Cronbach’s alpha
Factor 1: Natural content		0.86
Additive-free	0.83
Natural ingredients	0.80
Non-genetically modified	0.74
Unprocessed	0.72
Natural goodness preservation	0.70
Chemical and hormone-free certification	0.55
Factor 2: Ethical concern		0.81
Environmentally friendly preparation	0.77
Environmentally friendly packaging	0.75
Food waste reduction	0.70
Animal rights respect	0.67
Human rights respect	0.64
Local production	0.49
Country of origin declaration	0.44
Factor 3: Healthiness		0.80
High fibre content	0.76
Low fat content	0.72
Low energy content	0.68
High protein content	0.60
Rich in vitamins and minerals	0.56
Nutritious food	0.54
Factor 4: Familiarity		0.76
Familiar food	0.78
Similar to usual food	0.77
Eaten before	0.63
Familiar ingredients	0.63
Well-known brand	0.59
Factor 5: Sensory appeal		0.76
Pleasant texture	0.77
Nice smell	0.74
Good taste	0.71
Nice look	0.70
Factor 6: Price		0.82
Inexpensive	0.86
Cheap	0.86
Value for money	0.76
Factor 7: Impression		0.63
Trendy to friends	0.83
Right impression to people	0.78
Relatives' approval	0.55

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