Comparison of mean importance score of upcycled food choice items between Hesitant and Inclined participants
| Importance score Mean (SD) | |||
|---|---|---|---|
| Hesitant n = 146 | Inclined n = 536 | pvalue | |
| Factor 1: Natural content | |||
| Additive-free | 3.71 (1.21) | 3.75 (1.21) | 0.727 |
| Natural ingredients | 4.19 (1.03) | 4.27 (0.94) | 0.329 |
| Non-genetically modified | 3.83 (1.42) | 3.75 (1.45) | 0.561 |
| Unprocessed | 3.44 (1.26) | 3.58 (1.29) | 0.270 |
| Natural goodness preservation | 3.92 (1.10) | 3.87 (1.03) | 0.615 |
| Chemical and hormone-free certification | 4.32 (1.05) | 4.45 (0.99) | 0.190 |
| Factor 2: Ethical concern | |||
| Environmentally friendly preparation | 3.92 (1.03) | 4.31 (0.85) | <0.001 |
| Environmentally friendly packaging | 3.82 (1.13) | 4.33 (0.89) | <0.001 |
| Food waste reduction | 4.17 (1.01) | 4.64 (0.63) | <0.001 |
| Animal rights respect | 4.02 (1.09) | 4.49 (0.86) | <0.001 |
| Human rights respect | 4.06 (1.03) | 4.37 (0.86) | <0.001 |
| Local production | 3.27 (1.03) | 3.41 (0.99) | 0.139 |
| Country of origin declaration | 4.13 (1.08) | 4.29 (0.99) | 0.081 |
| Factor 3: Healthiness | |||
| High fibre content | 2.50 (1.12) | 2.46 (1.09) | 0.658 |
| Low fat content | 2.20 (1.11) | 1.86 (1.03) | 0.001 |
| Low energy content | 2.05 (1.09) | 1.74 (0.91) | 0.002 |
| High protein content | 2.56 (1.11) | 2.26 (1.02) | 0.002 |
| Rich in vitamins and minerals | 3.36 (1.11) | 3.35 (1.06) | 0.938 |
| Nutritious food | 3.69 (1.08) | 3.84 (0.99) | 0.119 |
| Factor 4: Familiarity | |||
| Familiar food | 2.72 (1.11) | 2.05 (0.95) | <0.001 |
| Similar to usual food | 2.52 (1.07) | 2.03 (0.94) | <0.001 |
| Eaten before | 1.73 (0.96) | 1.39 (0.69) | <0.001 |
| Familiar ingredients | 3.55 (1.14) | 2.94 (1.17) | <0.001 |
| Well-known brand | 2.00 (1.05) | 1.48 (0.78) | <0.001 |
| Factor 5: Sensory appeal | |||
| Pleasant texture | 3.78 (0.99) | 3.49 (1.09) | 0.002 |
| Nice smell | 3.70 (0.95) | 3.38 (1.11) | 0.001 |
| Good taste | 4.56 (0.67) | 4.37 (0.74) | 0.005 |
| Nice look | 3.30 (1.00) | 2.84 (1.07) | <0.001 |
| Factor 6: Price | |||
| Inexpensive | 3.51 (1.07) | 3.17 (0.96) | 0.001 |
| Cheap | 3.11 (1.11) | 2.68 (1.01) | <0.001 |
| Value for money | 3.86 (0.91) | 3.74 (0.93) | 0.173 |
| Factor 7: Impression | |||
| Trendy to friends | 1.24 (0.67) | 1.09 (0.36) | 0.010 |
| Right impression to people | 1.53 (0.93) | 1.26 (0.69) | 0.001 |
| Relatives' approval | 1.44 (0.80) | 1.12 (0.43) | <0.001 |
| Importance score | |||
|---|---|---|---|
| Hesitant n = 146 | Inclined n = 536 | ||
| Additive-free | 3.71 (1.21) | 3.75 (1.21) | 0.727 |
| Natural ingredients | 4.19 (1.03) | 4.27 (0.94) | 0.329 |
| Non-genetically modified | 3.83 (1.42) | 3.75 (1.45) | 0.561 |
| Unprocessed | 3.44 (1.26) | 3.58 (1.29) | 0.270 |
| Natural goodness preservation | 3.92 (1.10) | 3.87 (1.03) | 0.615 |
| Chemical and hormone-free certification | 4.32 (1.05) | 4.45 (0.99) | 0.190 |
| Environmentally friendly preparation | 3.92 (1.03) | 4.31 (0.85) | <0.001 |
| Environmentally friendly packaging | 3.82 (1.13) | 4.33 (0.89) | <0.001 |
| Food waste reduction | 4.17 (1.01) | 4.64 (0.63) | <0.001 |
| Animal rights respect | 4.02 (1.09) | 4.49 (0.86) | <0.001 |
| Human rights respect | 4.06 (1.03) | 4.37 (0.86) | <0.001 |
| Local production | 3.27 (1.03) | 3.41 (0.99) | 0.139 |
| Country of origin declaration | 4.13 (1.08) | 4.29 (0.99) | 0.081 |
| High fibre content | 2.50 (1.12) | 2.46 (1.09) | 0.658 |
| Low fat content | 2.20 (1.11) | 1.86 (1.03) | 0.001 |
| Low energy content | 2.05 (1.09) | 1.74 (0.91) | 0.002 |
| High protein content | 2.56 (1.11) | 2.26 (1.02) | 0.002 |
| Rich in vitamins and minerals | 3.36 (1.11) | 3.35 (1.06) | 0.938 |
| Nutritious food | 3.69 (1.08) | 3.84 (0.99) | 0.119 |
| Familiar food | 2.72 (1.11) | 2.05 (0.95) | <0.001 |
| Similar to usual food | 2.52 (1.07) | 2.03 (0.94) | <0.001 |
| Eaten before | 1.73 (0.96) | 1.39 (0.69) | <0.001 |
| Familiar ingredients | 3.55 (1.14) | 2.94 (1.17) | <0.001 |
| Well-known brand | 2.00 (1.05) | 1.48 (0.78) | <0.001 |
| Pleasant texture | 3.78 (0.99) | 3.49 (1.09) | 0.002 |
| Nice smell | 3.70 (0.95) | 3.38 (1.11) | 0.001 |
| Good taste | 4.56 (0.67) | 4.37 (0.74) | 0.005 |
| Nice look | 3.30 (1.00) | 2.84 (1.07) | <0.001 |
| Inexpensive | 3.51 (1.07) | 3.17 (0.96) | 0.001 |
| Cheap | 3.11 (1.11) | 2.68 (1.01) | <0.001 |
| Value for money | 3.86 (0.91) | 3.74 (0.93) | 0.173 |
| Trendy to friends | 1.24 (0.67) | 1.09 (0.36) | 0.010 |
| Right impression to people | 1.53 (0.93) | 1.26 (0.69) | 0.001 |
| Relatives' approval | 1.44 (0.80) | 1.12 (0.43) | <0.001 |
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