Association between the importance of upcycled food choice factors and hesitancy towards upcycled food consumption
| Model 11 | Model 22 | |||
|---|---|---|---|---|
| OR (95%CI) | pvalue | OR (95%CI) | pvalue | |
| Natural Content | 1.12 (0.75, 1.68) | 0.577 | 1.15 (0.75, 1.77) | 0.527 |
| Ethical concern | 0.40 (0.27, 0.60) | <0.001 | 0.39 (0.26, 0.59) | <0.001 |
| Healthiness | 2.41 (1.07, 5.47) | 0.035 | 2.23 (0.94, 5.31) | 0.070 |
| Familiarity | 3.93 (0.76, 20.37) | 0.104 | 3.32 (0.58, 18.94) | 0.177 |
| Sensory appeal | 2.44 (1.66, 3.58) | <0.001 | 2.42 (1.62, 3.63) | <0.001 |
| Price | 1.38 (0.90, 2.12) | 0.134 | 1.14 (0.72, 1.81) | 0.565 |
| Impression | 4.70 (0.38, 57.60) | 0.226 | 5.60 (0.46, 68.16) | 0.177 |
| Model 11 | Model 22 | |||
|---|---|---|---|---|
| OR (95%CI) | OR (95%CI) | |||
| Natural Content | 1.12 (0.75, 1.68) | 0.577 | 1.15 (0.75, 1.77) | 0.527 |
| Ethical concern | 0.40 (0.27, 0.60) | <0.001 | 0.39 (0.26, 0.59) | <0.001 |
| Healthiness | 2.41 (1.07, 5.47) | 0.035 | 2.23 (0.94, 5.31) | 0.070 |
| Familiarity | 3.93 (0.76, 20.37) | 0.104 | 3.32 (0.58, 18.94) | 0.177 |
| Sensory appeal | 2.44 (1.66, 3.58) | <0.001 | 2.42 (1.62, 3.63) | <0.001 |
| Price | 1.38 (0.90, 2.12) | 0.134 | 1.14 (0.72, 1.81) | 0.565 |
| Impression | 4.70 (0.38, 57.60) | 0.226 | 5.60 (0.46, 68.16) | 0.177 |
Note(s): OR: odds ratio; CI: confidence interval
1Model 1 adjusted for age and gender
2Model 2 adjusted for age, gender, education, household income and employment status
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