Table A1

Factors motivating upcycled food choices

Description1Items2,3
Factor 1: Natural contentDeals with interest in unprocessed food and the use of additives
  • - Contains no additives

  • - Contains natural ingredients

  • - Is as unprocessed/minimally processed as possible

  • - Is free from genetically modified ingredients

  • - Is prepared in a way that preserves its natural goodness

  • - Is certified free of chemical and hormone residues

Factor 2: Ethical concernRelates to political correctness and environmental impact
  • - Is prepared in an environmentally friendly way

  • - Is packaged in an environmentally friendly way

  • - Helps the environment by reducing food waste

  • - Has been produced in a way that animals' rights have been respected

  • - Comes from a country in which human rights are respected

  • - Is produced locally

  • - Has the country of origin clearly marked

Factor 3: HealthinessDeals with nutritional aspects, health benefits and attitudes that encourage good health
  • - Is high in fibre and roughage

  • - Is low in fat

  • - Is low in calories

  • - Is high in protein

  • - Contains a lot of vitamins and minerals

  • - Is nutritious

Factor 4: FamiliarityConcerns the previous experience of dealing with food and habitual patterns
  • - Is familiar

  • - Is similar to what I usually eat

  • - Is not a food that I have never eaten before

  • - Is made from ingredients that I know

  • - Is from a well-known brand

Factor 5: Sensory appealRelates to the pleasure of eating through smell, vision, feel and taste
  • - Has a pleasant texture

  • - Smells nice

  • - Tastes good

  • - Looks nice

Factor 6: PriceDeals with the economic factors
  • - Is not expensive

  • - Is cheap

  • - Is good value for money

Factor 7: ImpressionConcerns the impression on friends, family and relatives
  • - Helps me to appear “trendy” to my friends

  • - Would give people the right impression about me

  • - Would meet relatives' approval

Note(s):1Descriptions of all factors except factor 7 were adapted from Asraf Mohd-Any et al. (2014) 

2The response began with a statement (It is important to me that the upcycled food I eat …) followed by the food choice items

3Question items were adapted from previous questionnaires and literature (Steptoe et al., 1995; Lockie et al., 2002; Abdul Rahman et al., 2013, The Upcycled Foods Definition Task Force, 2020; Chen, 2007; Ares and Gámbaro, 2008; Lea et al., 2006; Evans and Cox, 2006)

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