Table 2 Pearson index Index Variables...

Table 2

Pearson index

Index	Variables analyzed
0.701366837	Food safety	Method of origin and production
0.67638013	Idea of health	Food safety
0.563337172	Idea of health	Method of origin and production
0.030881711	Idea of health	Price
0.025778799	Idea of health	Brand
0.06992447	Idea of health	Word of mouth
0.091657949	Idea of health	Experience
−0.119387199	Food safety	Price
0.076625117	Food safety	Brand
0.10570353	Food safety	Word of mouth
0.06610089	Food safety	Experience
−0.079625214	Method of origin and production	Price
0.019846564	Method of origin and production	Brand
0.038899932	Method of origin and production	Word of mouth
−0.027660724	Method of origin and production	Experience
0.134747042	Price	Brand
0.090890253	Price	Word of mouth
0.048623589	Price	Experience
0.041437802	Brand	Experience
0.29532833	Brand	Word of mouth
0.13476398	Word of mouth	Experience

Index	Variables analyzed
0.701366837	Food safety	Method of origin and production
0.67638013	Idea of health	Food safety
0.563337172	Idea of health	Method of origin and production
0.030881711	Idea of health	Price
0.025778799	Idea of health	Brand
0.06992447	Idea of health	Word of mouth
0.091657949	Idea of health	Experience
−0.119387199	Food safety	Price
0.076625117	Food safety	Brand
0.10570353	Food safety	Word of mouth
0.06610089	Food safety	Experience
−0.079625214	Method of origin and production	Price
0.019846564	Method of origin and production	Brand
0.038899932	Method of origin and production	Word of mouth
−0.027660724	Method of origin and production	Experience
0.134747042	Price	Brand
0.090890253	Price	Word of mouth
0.048623589	Price	Experience
0.041437802	Brand	Experience
0.29532833	Brand	Word of mouth
0.13476398	Word of mouth	Experience

Source(s): Authors work

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