Table 3
Relative attribute importance score
Attributes
Importance (%)
Standard deviations (%)
Lower 95% CI
Upper 95% CI
Rank
Food Quality
25.30
10.98
24.18
26.14
1
Real Price
16.43
11.55
15.37
17.43
2
Service Quality
15.08
7.75
14.34
15.71
3
Star rating
13.54
9.55
12.60
14.30
4
Atmosphere
13.08
7.64
12.46
13.82
5
Price/Value
9.15
8.78
8.49
10.06
6
Number of Reviews
7.41
11.55
6.92
8.20
7
Attributes
Importance (%)
Standard deviations (%)
Lower 95% CI
Upper 95% CI
Rank
Food Quality
25.30
10.98
24.18
26.14
1
Real Price
16.43
11.55
15.37
17.43
2
Service Quality
15.08
7.75
14.34
15.71
3
Star rating
13.54
9.55
12.60
14.30
4
Atmosphere
13.08
7.64
12.46
13.82
5
Price/Value
9.15
8.78
8.49
10.06
6
Number of Reviews
7.41
11.55
6.92
8.20
7
Source(s):
Table by authors
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