Part-worth utilities
| Attributes | Level 1 | Level 2 | Level 3 | Level 4 | Level 5 |
|---|---|---|---|---|---|
| Real Price | $21.99 | $32.99 | $54.99 | ||
| 35.03 | 10.58 | −45.62 | |||
| Online Ratings | One-Star | Two-Star | Three-Star | Four-Star | Five-Star |
| −29.43 | −24.07 | 2.95 | 20.05 | 30.5 | |
| Number of Online Reviews | 1-50 reviews | 51-100 reviews | >100 reviews | ||
| −21.88 | 3.39 | 18.48 | |||
| Food Quality | Poor | Fair | Good | Very Good | Excellent |
| −85.76 | −40.34 | 12.46 | 47.07 | 66.57 | |
| Service Quality | Poor | Fair | Good | Very Good | Excellent |
| −42.97 | −17.31 | 11.01 | 18.81 | 30.45 | |
| Atmosphere | Poor | Fair | Good | Very Good | Excellent |
| −34.8 | −13.15 | 7 | 17.69 | 23.26 | |
| Price Range for Value | $ | $$ | $$$ | $$$$ | |
| −19.2 | −2.76 | 4.4 | 17.56 |
| Attributes | Level 1 | Level 2 | Level 3 | Level 4 | Level 5 |
|---|---|---|---|---|---|
| Real Price | $21.99 | $32.99 | $54.99 | ||
| 35.03 | 10.58 | −45.62 | |||
| Online Ratings | One-Star | Two-Star | Three-Star | Four-Star | Five-Star |
| −29.43 | −24.07 | 2.95 | 20.05 | 30.5 | |
| Number of Online Reviews | 1-50 reviews | 51-100 reviews | >100 reviews | ||
| −21.88 | 3.39 | 18.48 | |||
| Food Quality | Poor | Fair | Good | Very Good | Excellent |
| −85.76 | −40.34 | 12.46 | 47.07 | 66.57 | |
| Service Quality | Poor | Fair | Good | Very Good | Excellent |
| −42.97 | −17.31 | 11.01 | 18.81 | 30.45 | |
| Atmosphere | Poor | Fair | Good | Very Good | Excellent |
| −34.8 | −13.15 | 7 | 17.69 | 23.26 | |
| Price Range for Value | $ | $$ | $$$ | $$$$ | |
| −19.2 | −2.76 | 4.4 | 17.56 |
Source(s): Table by authors