Willingness-to-pay of each attribute
| Attributes | Trade-off | Implicit guest value | |
|---|---|---|---|
$21.99 | Real Price 35.03 | 0.41 | $14.33 |
| $32.99 | 10.58 | $4.33 | |
| $54.99 | −45.62 | ($18.67) | |
| Star-Ratings | |||
| One-Star | −29.43 | ($12.04) | |
| Two-Star | −24.07 | ($9.85) | |
| Three-Star | 2.95 | $1.21 | |
| Four-Star | 20.05 | $8.20 | |
| Five Star | 30.5 | $12.48 | |
| Number of Reviews | |||
| 1-50 reviews | −21.88 | ($8.95) | |
| 51-100 reviews | 3.39 | $1.39 | |
| More than 100 reviews | 18.48 | $7.56 | |
| Food Quality | |||
| Poor | −85.76 | ($35.09) | |
| Fair | −40.34 | ($16.51) | |
| Good | 12.46 | $5.10 | |
| Very Good | 47.07 | $19.26 | |
| Excellent | 66.57 | $27.24 | |
| Service Quality | |||
| Poor | −42.97 | ($17.58) | |
| Fair | −17.31 | ($7.08) | |
| Good | 11.01 | $4.51 | |
| Very Good | 18.81 | $7.70 | |
| Excellent | 30.45 | $12.46 | |
| Atmosphere Quality | |||
| Poor | −34.8 | ($14.24) | |
| Fair | −13.15 | ($5.38) | |
| Good | 7.00 | $2.86 | |
| Very Good | 17.69 | $7.24 | |
| Excellent | 23.26 | $9.52 | |
| Price Range for Value | |||
| $ | −19.2 | ($7.86) | |
| $$ | −2.76 | ($1.13) | |
| $$$ | 4.4 | $1.80 | |
| $$$$ | 17.56 | $7.19 |
| Attributes | Trade-off | Implicit guest value | |
|---|---|---|---|
| Real Price | 0.41 | ||
| $32.99 | 10.58 | $4.33 | |
| $54.99 | −45.62 | ($18.67) | |
| Star-Ratings | |||
| One-Star | −29.43 | ($12.04) | |
| Two-Star | −24.07 | ($9.85) | |
| Three-Star | 2.95 | $1.21 | |
| Four-Star | 20.05 | $8.20 | |
| Five Star | 30.5 | $12.48 | |
| Number of Reviews | |||
| 1-50 reviews | −21.88 | ($8.95) | |
| 51-100 reviews | 3.39 | $1.39 | |
| More than 100 reviews | 18.48 | $7.56 | |
| Food Quality | |||
| Poor | −85.76 | ($35.09) | |
| Fair | −40.34 | ($16.51) | |
| Good | 12.46 | $5.10 | |
| Very Good | 47.07 | $19.26 | |
| Excellent | 66.57 | $27.24 | |
| Service Quality | |||
| Poor | −42.97 | ($17.58) | |
| Fair | −17.31 | ($7.08) | |
| Good | 11.01 | $4.51 | |
| Very Good | 18.81 | $7.70 | |
| Excellent | 30.45 | $12.46 | |
| Atmosphere Quality | |||
| Poor | −34.8 | ($14.24) | |
| Fair | −13.15 | ($5.38) | |
| Good | 7.00 | $2.86 | |
| Very Good | 17.69 | $7.24 | |
| Excellent | 23.26 | $9.52 | |
| Price Range for Value | |||
| $ | −19.2 | ($7.86) | |
| $$ | −2.76 | ($1.13) | |
| $$$ | 4.4 | $1.80 | |
| $$$$ | 17.56 | $7.19 |
Source(s): Table by authors