Hypotheses and mediation analysis
| No. | Path | Type | Std beta | Std error | t Values | p Values | 95% CI LL | 95% CI UL | Significance | Remarks |
|---|---|---|---|---|---|---|---|---|---|---|
| H1 | IV → WTP | Direct | 0.354 | 0.063 | 5.661*** | 0.000 | 0.243 | 0.450 | Yes | Direct effect |
| H2 | IV → SP | Direct | 0.052 | 0.060 | 0.874 | 0.382 | −0.047 | 0.149 | No | Full mediation |
| – | IV → WTP → SP | Indirect | 0.116 | 0.031 | 3.776*** | 0.000 | 0.063 | 0.165 | Yes | |
| H3 | IC → WTP | Direct | 0.033 | 0.056 | 0.591 | 0.554 | −0.056 | 0.127 | No | No effect |
| H4 | IC → SP | Direct | 0.115 | 0.048 | 2.391* | 0.017 | 0.038 | 0.197 | Yes | Direct effect |
| – | IC → WTP → SP | Indirect | 0.011 | 0.018 | 0.598 | 0.550 | −0.018 | 0.041 | No | |
| H5 | EC → IV | Direct | 0.585 | 0.040 | 14.787*** | 0.000 | 0.523 | 0.652 | Yes | Direct effect |
| H6 | EC → WTP | Direct | 0.095 | 0.071 | 1.339 | 0.181 | −0.015 | 0.219 | No | Full mediation |
| – | EC → IV → WTP | Indirect | 0.207 | 0.040 | 5.127*** | 0.000 | 0.140 | 0.272 | Yes | |
| H7 | EC → SP | Direct | 0.072 | 0.075 | 0.955 | 0.339 | −0.045 | 0.202 | No | No effect |
| – | EC → IV → SP | Indirect | 0.030 | 0.036 | 0.856 | 0.392 | −0.027 | 0.090 | No | |
| – | EC → WTP → SP | Indirect | 0.031 | 0.023 | 1.331 | 0.183 | −0.005 | 0.072 | No | |
| H8 | EC → OP | Direct | 0.257 | 0.058 | 4.431*** | 0.000 | 0.165 | 0.357 | Yes | Direct effect |
| – | EC → SP → OP | Indirect | 0.038 | 0.040 | 0.951 | 0.342 | −0.024 | 0.107 | No | |
| H9 | IP → WTP | Direct | 0.257 | 0.071 | 3.638*** | 0.000 | 0.147 | 0.377 | Yes | Direct effect |
| H10 | IP → SP | Direct | 0.213 | 0.074 | 2.858** | 0.004 | 0.089 | 0.335 | Yes | Partial mediation |
| – | IP → WTP → SP | Indirect | 0.084 | 0.030 | 2.834** | 0.005 | 0.039 | 0.135 | Yes | |
| H11 | WTP → SP | Direct | 0.327 | 0.063 | 5.165*** | 0.000 | 0.214 | 0.421 | Yes | Direct effect |
| H12 | SP → OP | Direct | 0.527 | 0.065 | 8.157*** | 0.000 | 0.417 | 0.630 | Yes | Direct effect |
| No. | Path | Type | Std beta | Std error | 95% CI LL | 95% CI UL | Significance | Remarks | ||
|---|---|---|---|---|---|---|---|---|---|---|
| IV → WTP | Direct | 0.354 | 0.063 | 5.661*** | 0.000 | 0.243 | 0.450 | Yes | Direct effect | |
| IV → SP | Direct | 0.052 | 0.060 | 0.874 | 0.382 | −0.047 | 0.149 | No | Full mediation | |
| – | IV → WTP → SP | Indirect | 0.116 | 0.031 | 3.776*** | 0.000 | 0.063 | 0.165 | Yes | |
| IC → WTP | Direct | 0.033 | 0.056 | 0.591 | 0.554 | −0.056 | 0.127 | No | No effect | |
| IC → SP | Direct | 0.115 | 0.048 | 2.391* | 0.017 | 0.038 | 0.197 | Yes | Direct effect | |
| – | IC → WTP → SP | Indirect | 0.011 | 0.018 | 0.598 | 0.550 | −0.018 | 0.041 | No | |
| EC → IV | Direct | 0.585 | 0.040 | 14.787*** | 0.000 | 0.523 | 0.652 | Yes | Direct effect | |
| EC → WTP | Direct | 0.095 | 0.071 | 1.339 | 0.181 | −0.015 | 0.219 | No | Full mediation | |
| – | EC → IV → WTP | Indirect | 0.207 | 0.040 | 5.127*** | 0.000 | 0.140 | 0.272 | Yes | |
| EC → SP | Direct | 0.072 | 0.075 | 0.955 | 0.339 | −0.045 | 0.202 | No | No effect | |
| – | EC → IV → SP | Indirect | 0.030 | 0.036 | 0.856 | 0.392 | −0.027 | 0.090 | No | |
| – | EC → WTP → SP | Indirect | 0.031 | 0.023 | 1.331 | 0.183 | −0.005 | 0.072 | No | |
| EC → OP | Direct | 0.257 | 0.058 | 4.431*** | 0.000 | 0.165 | 0.357 | Yes | Direct effect | |
| – | EC → SP → OP | Indirect | 0.038 | 0.040 | 0.951 | 0.342 | −0.024 | 0.107 | No | |
| IP → WTP | Direct | 0.257 | 0.071 | 3.638*** | 0.000 | 0.147 | 0.377 | Yes | Direct effect | |
| IP → SP | Direct | 0.213 | 0.074 | 2.858** | 0.004 | 0.089 | 0.335 | Yes | Partial mediation | |
| – | IP → WTP → SP | Indirect | 0.084 | 0.030 | 2.834** | 0.005 | 0.039 | 0.135 | Yes | |
| WTP → SP | Direct | 0.327 | 0.063 | 5.165*** | 0.000 | 0.214 | 0.421 | Yes | Direct effect | |
| SP → OP | Direct | 0.527 | 0.065 | 8.157*** | 0.000 | 0.417 | 0.630 | Yes | Direct effect |
Note(s): *p < 0.05, **p < 0.01, ***p < 0.001 control variables: respondent age, respondent work experience, organization size (number of employees), organization revenues (annual revenue), focus on cost savings and incentives for cost reductions
Source(s): Authors' own creation
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