Table 4

Hypotheses and mediation analysis

No.PathTypeStd betaStd errort Valuesp Values95% CI LL95% CI ULSignificanceRemarks
H1IV → WTPDirect0.3540.0635.661***0.0000.2430.450YesDirect effect
H2IV → SPDirect0.0520.0600.8740.382−0.0470.149NoFull mediation
IV → WTP → SPIndirect0.1160.0313.776***0.0000.0630.165Yes
H3IC → WTPDirect0.0330.0560.5910.554−0.0560.127NoNo effect
H4IC → SPDirect0.1150.0482.391*0.0170.0380.197YesDirect effect
IC → WTP → SPIndirect0.0110.0180.5980.550−0.0180.041No
H5EC → IVDirect0.5850.04014.787***0.0000.5230.652YesDirect effect
H6EC → WTPDirect0.0950.0711.3390.181−0.0150.219NoFull mediation
EC → IV → WTPIndirect0.2070.0405.127***0.0000.1400.272Yes
H7EC → SPDirect0.0720.0750.9550.339−0.0450.202NoNo effect
EC → IV → SPIndirect0.0300.0360.8560.392−0.0270.090No
EC → WTP → SPIndirect0.0310.0231.3310.183−0.0050.072No
H8EC → OPDirect0.2570.0584.431***0.0000.1650.357YesDirect effect
EC → SP → OPIndirect0.0380.0400.9510.342−0.0240.107No
H9IP → WTPDirect0.2570.0713.638***0.0000.1470.377YesDirect effect
H10IP → SPDirect0.2130.0742.858**0.0040.0890.335YesPartial mediation
IP → WTP → SPIndirect0.0840.0302.834**0.0050.0390.135Yes
H11WTP → SPDirect0.3270.0635.165***0.0000.2140.421YesDirect effect
H12SP → OPDirect0.5270.0658.157***0.0000.4170.630YesDirect effect

Note(s): *p < 0.05, **p < 0.01, ***p < 0.001 control variables: respondent age, respondent work experience, organization size (number of employees), organization revenues (annual revenue), focus on cost savings and incentives for cost reductions

Source(s): Authors' own creation

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