Table 3

Incumbents' challenges

ChallengeTypeCount
Current workflows are inefficientOperational45
Shortage of manpowerSocial37
Lack of resources and their high costEconomic36
New entrants are changing the industry’s mindsetCommercial35
Very weak digital capabilitiesTechnological30
Intuitive and habitual decision-making and workflowsOperational23
Increasing regulationPolitical22
Customers' expectations are risingCommercial21
Profits are diminishingEconomic20
Lack of interoperabilityTechnological18
Need for holistic solutionsTechnological18

Note(s): Since the last two items had the same count, we presented 11 challenges

Source(s): Authors' own work

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