Table 4

Value proposition types

Value propositionCount
Making processes, decisions, and workflows more efficient99
Focusing on financials (increasing revenue and/or cutting costs)89
Aiming for automation62
Technology brings more accurate results36
Technology is revamping and taking over traditional jobs33
Aiming and searching for new and improved production methods32
Improving customer experience and service27
Time-saving26
Technology improves productivity and performance24
Moving to “predict and prevent” mode22

Source(s): Authors' own work

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