Table 1. An example of the 16 cards...

Table 1.

An example of the 16 cards created: each alternative represents the product with the three attributes

Card 1	Alternative A	Alternative B	Alternative C
Brand (known brand)	Yes	No
Typology (product feature)	Homemade processing	Industrial processing	Neither A Nor B
Price (Euros for one piece)	3.5	2.5

Card 1	Alternative A	Alternative B	Alternative C
Brand(known brand)	Yes	No
Typology(product feature)	Homemade processing	Industrial processing	Neither A Nor B
Price (Euros for one piece)	3.5	2.5

Notes:

Each respondent was given a set of cards, for each card he had to make a choice between two alternatives of the same product with different characteristics and the non-choice. All the choices of each respondent were subsequently codified according to the usual procedures of a choice experiment and statistically analysed to understand the consumer’s behaviour

Source: Authors’ own creation

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