Cherry jam attributes and their levels
| Attributes | Levels | |||
|---|---|---|---|---|
| Known brand | No | Yes | ||
| Product feature | Nothing | Industrial processing | Homemade processing | Traditional processing |
| Price (Euros for one piece) | 1.5 | 2.5 | 3.5 | 4.5 |
| Attributes | Levels | |||
|---|---|---|---|---|
| Known brand | No | Yes | ||
| Product feature | Nothing | Industrial | Homemade | Traditional |
| Price (Euros for one piece) | 1.5 | 2.5 | 3.5 | 4.5 |
Notes:
For the considered product, according to the usual procedures of a choice experiment, three attributes and, for each of them, corresponding levels were identified: two for the known brand, four for the product feature and four for the price
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