Willingness-to-pay (WTP) estimates for attributes on the sample based on coefficients of the RPL-EC models by city
| Attribute | Milan | Rome | Naples |
|---|---|---|---|
| BRAND | 1.91 | 1.89 | 0.77 |
| INDUSTR | –0.78 | –0.78 | –1.82 |
| HOME | –0.24 | –0.31 | –0.98 |
| TRADIT | 0.33 | 0.21 | 0.29 |
| Attribute | Milan | Rome | Naples |
|---|---|---|---|
| BRAND | 1.91 | 1.89 | 0.77 |
| INDUSTR | –0.78 | –0.78 | –1.82 |
| HOME | –0.24 | –0.31 | –0.98 |
| TRADIT | 0.33 | 0.21 | 0.29 |
Notes:
All the computed p-values were less than 0.05 and they were considered statistical significant
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