Topic guide with a series of open-ended questions on general issues and themes from previous attitudinal research on nutrition and health claims on foods such as personal relevance, taste and cost in determining participant attitudes to foods with nutrition and health claims, attitudes to complexity of claims, preferences for health or nutrition claims, the effect of claims on purchase intention and trust
| Topic | Timing (mins) | Details |
|---|---|---|
| Introduction | 5 | Brief overview, round table introductions PowerPoint slides with various claims on different dairy product packaging |
| Claim knowledge and determinants of perceptions | 10 | Understand people’s attitude and interest towards nutrition and health claims and foods bearing claims |
| Personal relevance to understanding | 10 | Understand how knowledge of current or previous health issues has influenced perceptions of claims and how current environmental issues influence perceptions of claims |
| Claim influence exploration | 15 | Discuss reactions and thoughts on whether claim perceptions influence purchase intentions |
| Claim type exploration | 15 | Understand likes and dislikes about different types of claims |
| Preference for health or nutrition claims | 8 | Discuss types of claims and impacts. Explore if there are preferences for one type versus another. Discuss complexity of claims |
| Trust in claims | 8 | Discuss trust issues |
| Wrap-up | 4 | Ask for any observations. Wrap-up |
| Topic | Timing (mins) | Details |
|---|---|---|
| Introduction | 5 | Brief overview, round table introductions |
| Claim knowledge and determinants of perceptions | 10 | Understand people’s attitude and interest towards nutrition and health claims and foods bearing claims |
| Personal relevance to understanding | 10 | Understand how knowledge of current or previous health issues has influenced perceptions of claims and how current environmental issues influence perceptions of claims |
| Claim influence exploration | 15 | Discuss reactions and thoughts on whether claim perceptions influence purchase intentions |
| Claim type exploration | 15 | Understand likes and dislikes about different types of claims |
| Preference for health or nutrition claims | 8 | Discuss types of claims and impacts. Explore if there are preferences for one type versus another. Discuss complexity of claims |
| Trust in claims | 8 | Discuss trust issues |
| Wrap-up | 4 | Ask for any observations. Wrap-up |
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