Questionnaire and construct overview
| Construct | Factor loading | Cronbach’s alpha | Source | |
|---|---|---|---|---|
| Sensing (SENS) | ||||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| SENS_1 | We are able to identify market opportunities for new products and services | 0.752 | 0.818 | Kump et al. (2018), Plattfaut et al. (2015), Mikalef and Pateli (2016) |
| SENS_2 | We often scan our environment to identify new business opportunities | 0.780 | ||
| SENS_3 | We are able to detail/elaborate the most promising market opportunities in terms of content | 0.867 | ||
| SENS_4 | We are able to prioritize market opportunities appropriately | 0.818 | ||
| Seizing (SEIZ) | ||||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| SEIZ_1 | We react to changes in our operating environment | 0.790 | 0.844 | Kump et al. (2018), Plattfaut et al. (2015), Jantunen et al. (2018) |
| SEIZ_2 | We are able to develop new develop new business solutions | 0.820 | ||
| SEIZ_3 | We actively develop new ways to do business | 0.823 | ||
| SEIZ_4 | We are capable of developing alternative service concepts in response to identified market opportunities | 0.867 | ||
| Transforming (TRANS) | ||||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| TRANS_2 | Even in the event of unforeseen interruptions change projects in our company are implemented consistently in our company | 0.763 | 0.808 | Kump et al. (2018), Mikalef and Pateli (2016) |
| TRANS_3 | In our company, change projects can be put into practice alongside the daily business | 0.909 | ||
| TRANS_4 | We adapt processes and resources to changed business priorities | 0.872 | ||
| Market Orientation (MARKO) | ||||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| MARKO_1 | We constantly review our commitment and our orientation towards the needs of the customers | 0.762 | 0.643 | Leng et al. (2015) |
| MARKO _2 | Our top managers regularly visit our current and potential customers | 0.770 | ||
| MARKO _4 | We react quickly to competitive actions that threaten us | 0.756 | ||
| Technology Orientation (TECHO) | ||||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| TECHO_1 | In the development of new products we use sophisticated technologies | 0.889 | 0.890 | Zhou et al. (2005), Leng et al. (2015) |
| TECHO _2 | Our new products are always state of the art | 0.830 | ||
| TECHO _3 | Technological innovations based on research results are readily adopted in our organization. adopted | 0.860 | ||
| TECHO _4 | Technological innovations are taken into account in our programme/project management readily accepted in our programme/project management | 0.890 | ||
| Innovation Performance (INNO_PERF) | ||||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| INNO_PERF_1 | Our development of new products generates a high return on investment | 0.900 | 0.884 | Wang et al. (2018) |
| INNO_PERF_2 | Our new product development leads to high customer acceptance | 0.915 | ||
| INNO_PERF_3 | We have experienced a high growth rate of our new products in the last three years | 0.887 | ||
| (Competitive) Company Performance (COMP_PERF) | ||||
| “Compared to our main competitors. our (…) is …” (much worse = 1/equal = 4/much better = 7): | ||||
| COMP_PERF1 | … Sales success | 0.948 | 0.917 | Yau et al. (2007) |
| COMP_PERF2 | … Sales volume | 0.922 | ||
| COMP_PERF3 | … Achievement of financial goals | 0.908 | ||
| Organizational Ambidexterity (Multiplicative function of explorative and exploitative innovation orientation, Seepana et al., 2020; Gibson and Birkinshaw, 2004; Mom et al., 2007) | ||||
| “What are reasons why you have carried out innovation projects in the last three years?” (1 – do not agree at all; 7 – agree completely): | ||||
| Explorative Innovation | ||||
| EXPLOR_1 | Open up new markets | / | n/a | Feng et al. (2019), Jansen et al. (2006) |
| EXPLOR_2 | Introduce new generation of products | / | ||
| EXPLOR_3 | Enter new technology fields | / | ||
| Exploitative Innovation | ||||
| EXPLOI_1 | Improving existing product quality | / | n/a | Feng et al. (2019), Jansen et al. (2006) |
| EXPLOI_2 | Attempting to enhance productivity | / | ||
| EXPLOI_3 | Making great efforts to improve the efficiency of existing distribution channels | / | ||
| Construct | Factor loading | Cronbach’s alpha | Source | |
|---|---|---|---|---|
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| SENS_1 | We are able to identify market opportunities for new products and services | 0.752 | 0.818 | |
| SENS_2 | We often scan our environment to identify new business opportunities | 0.780 | ||
| SENS_3 | We are able to detail/elaborate the most promising market opportunities in terms of content | 0.867 | ||
| SENS_4 | We are able to prioritize market opportunities appropriately | 0.818 | ||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| SEIZ_1 | We react to changes in our operating environment | 0.790 | 0.844 | |
| SEIZ_2 | We are able to develop new develop new business solutions | 0.820 | ||
| SEIZ_3 | We actively develop new ways to do business | 0.823 | ||
| SEIZ_4 | We are capable of developing alternative service concepts in response to identified market opportunities | 0.867 | ||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| TRANS_2 | Even in the event of unforeseen interruptions change projects in our company are implemented consistently in our company | 0.763 | 0.808 | |
| TRANS_3 | In our company, change projects can be put into practice alongside the daily business | 0.909 | ||
| TRANS_4 | We adapt processes and resources to changed business priorities | 0.872 | ||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| MARKO_1 | We constantly review our commitment and our orientation towards the needs of the customers | 0.762 | 0.643 | |
| MARKO _2 | Our top managers regularly visit our current and potential customers | 0.770 | ||
| MARKO _4 | We react quickly to competitive actions that threaten us | 0.756 | ||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| TECHO_1 | In the development of new products we use sophisticated technologies | 0.889 | 0.890 | |
| TECHO _2 | Our new products are always state of the art | 0.830 | ||
| TECHO _3 | Technological innovations based on research results are readily adopted in our organization. adopted | 0.860 | ||
| TECHO _4 | Technological innovations are taken into account in our programme/project management readily accepted in our programme/project management | 0.890 | ||
| Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely): | ||||
| INNO_PERF_1 | Our development of new products generates a high return on investment | 0.900 | 0.884 | |
| INNO_PERF_2 | Our new product development leads to high customer acceptance | 0.915 | ||
| INNO_PERF_3 | We have experienced a high growth rate of our new products in the last three years | 0.887 | ||
| “Compared to our main competitors. our (…) is …” (much worse = 1/equal = 4/much better = 7): | ||||
| COMP_PERF1 | … Sales success | 0.948 | 0.917 | |
| COMP_PERF2 | … Sales volume | 0.922 | ||
| COMP_PERF3 | … Achievement of financial goals | 0.908 | ||
| “What are reasons why you have carried out innovation projects in the last three years?” (1 – do not agree at all; 7 – agree completely): | ||||
| EXPLOR_1 | Open up new markets | / | n/a | |
| EXPLOR_2 | Introduce new generation of products | / | ||
| EXPLOR_3 | Enter new technology fields | / | ||
| EXPLOI_1 | Improving existing product quality | / | n/a | |
| EXPLOI_2 | Attempting to enhance productivity | / | ||
| EXPLOI_3 | Making great efforts to improve the efficiency of existing distribution channels | / | ||
Source(s): Authors own creation