Table A1

Questionnaire and construct overview

ConstructFactor loadingCronbach’s alphaSource
Sensing (SENS)
Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely):
SENS_1We are able to identify market opportunities for new products and services0.7520.818Kump et al. (2018), Plattfaut et al. (2015), Mikalef and Pateli (2016) 
SENS_2We often scan our environment to identify new business opportunities0.780
SENS_3We are able to detail/elaborate the most promising market opportunities in terms of content0.867
SENS_4We are able to prioritize market opportunities appropriately0.818
Seizing (SEIZ)
Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely):
SEIZ_1We react to changes in our operating environment0.7900.844Kump et al. (2018), Plattfaut et al. (2015), Jantunen et al. (2018) 
SEIZ_2We are able to develop new develop new business solutions0.820
SEIZ_3We actively develop new ways to do business0.823
SEIZ_4We are capable of developing alternative service concepts in response to identified market opportunities0.867
Transforming (TRANS)
Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely):
TRANS_2Even in the event of unforeseen interruptions change projects in our company are implemented consistently in our company0.7630.808Kump et al. (2018), Mikalef and Pateli (2016) 
TRANS_3In our company, change projects can be put into practice alongside the daily business0.909
TRANS_4We adapt processes and resources to changed business priorities0.872
Market Orientation (MARKO)
Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely):
MARKO_1We constantly review our commitment and our orientation towards the needs of the customers0.7620.643Leng et al. (2015) 
MARKO _2Our top managers regularly visit our current and potential customers0.770
MARKO _4We react quickly to competitive actions that threaten us0.756
Technology Orientation (TECHO)
Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely):
TECHO_1In the development of new products we use sophisticated technologies0.8890.890Zhou et al. (2005), Leng et al. (2015) 
TECHO _2Our new products are always state of the art0.830
TECHO _3Technological innovations based on research results are readily adopted in our organization. adopted0.860
TECHO _4Technological innovations are taken into account in our programme/project management readily accepted in our programme/project management0.890
Innovation Performance (INNO_PERF)
Please indicate how much you agree with the following statement (1 – do not agree at all; 7 – agree completely):
INNO_PERF_1Our development of new products generates a high return on investment0.9000.884Wang et al. (2018) 
INNO_PERF_2Our new product development leads to high customer acceptance0.915
INNO_PERF_3We have experienced a high growth rate of our new products in the last three years0.887
(Competitive) Company Performance (COMP_PERF)
“Compared to our main competitors. our (…) is …” (much worse = 1/equal = 4/much better = 7):
COMP_PERF1… Sales success0.9480.917Yau et al. (2007) 
COMP_PERF2… Sales volume0.922
COMP_PERF3… Achievement of financial goals0.908
Organizational Ambidexterity (Multiplicative function of explorative and exploitative innovation orientation, Seepana et al., 2020; Gibson and Birkinshaw, 2004; Mom et al., 2007)
“What are reasons why you have carried out innovation projects in the last three years?” (1 – do not agree at all; 7 – agree completely):
Explorative Innovation
EXPLOR_1Open up new markets/n/aFeng et al. (2019), Jansen et al. (2006) 
EXPLOR_2Introduce new generation of products/
EXPLOR_3Enter new technology fields/
Exploitative Innovation
EXPLOI_1Improving existing product quality/n/aFeng et al. (2019), Jansen et al. (2006) 
EXPLOI_2Attempting to enhance productivity/
EXPLOI_3Making great efforts to improve the efficiency of existing distribution channels/

Source(s): Authors own creation

or Create an Account

Close Modal
Close Modal