Table 4 Number of quotes by process... | Emerald Publishing

Table 4

Number of quotes by process stage and engagement type

	Pre-launch		Launch		Mid-launch		Conclusion		Post-campaign		Total
Cognitive	39	35%	5	21%	2	8%	3	17%	18	39%	67	30%
Emotional	9	8%	11	46%	13	50%	8	44%	8	17%	49	22%
Behavioural	51	45%	5	21%	6	23%	4	22%	15	33%	81	36%
Social	14	12%	3	13%	5	19%	3	17%	5	11%	30	13%
Total	113	50%	24	11%	26	11%	18	8%	46	20%	227

	Pre-launch		Launch		Mid-launch		Conclusion		Post-campaign		Total
Cognitive	39	35%	5	21%	2	8%	3	17%	18	39%	67	30%
Emotional	9	8%	11	46%	13	50%	8	44%	8	17%	49	22%
Behavioural	51	45%	5	21%	6	23%	4	22%	15	33%	81	36%
Social	14	12%	3	13%	5	19%	3	17%	5	11%	30	13%
Total	113	50%	24	11%	26	11%	18	8%	46	20%	227

Source(s): Authors' own work