Criteria for selecting articles on positive consumer engagement
| Marketing | Strategy and management | |
|---|---|---|
| Inclusion criteria #1 – Data source | Scopus top 25% | Scopus top 20% |
| Inclusion criteria #2 – Keywords | consumer engagement OR customer engagement OR positive engagement OR online engagement OR brand engagement OR cognitive engagement OR emotional engagement OR affective engagement OR behavioural engagement | |
| Inclusion criteria #3 – Time period | 2000–2020 | |
| Inclusion criteria #4 – Language | English | |
| Retreated | 320 | 87 |
| Exclusion criteria #1 – Articles with key field mistakes or missing author names | 29 | 43 |
| Retained articles | 291 | 44 |
| Exclusion criteria #2 – Articles outside the marketing/branding areas | 3 | 7 |
| Retained articles | 288 | 37 |
| Exclusion criteria #3 – Articles not focusing on engagement or consumers as the engagement subject | 3 | 8 |
| Retained articles | 285 | 29 |
| Marketing | Strategy and management | |
|---|---|---|
| Inclusion criteria #1 – Data source | Scopus top 25% | Scopus top 20% |
| Inclusion criteria #2 – Keywords | consumer engagement OR customer engagement OR positive engagement OR online engagement OR brand engagement OR cognitive engagement OR emotional engagement OR affective engagement OR behavioural engagement | |
| Inclusion criteria #3 – Time period | 2000–2020 | |
| Inclusion criteria #4 – Language | English | |
| Retreated | 320 | 87 |
| Exclusion criteria #1 – Articles with key field mistakes or missing author names | 29 | 43 |
| Retained articles | 291 | 44 |
| Exclusion criteria #2 – Articles outside the marketing/branding areas | 3 | 7 |
| Retained articles | 288 | 37 |
| Exclusion criteria #3 – Articles not focusing on engagement or consumers as the engagement subject | 3 | 8 |
| Retained articles | 285 | 29 |
Source: Authors' own work
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