Table 3. Original Kano evaluation table... | Emerald Publishing

Table 3.

Original Kano evaluation table

						Dysfunctional
			1		2	3	4	5
			Like		Must be	Neutral	Can live with	Dislike
	1	I like it that way	Q	A		A	A	O
	2	It must be that way	R	I		I	I	M
Functional	3	I am neutral	R	I		I	I	M
	4	I can live with it that way	R	I		I	I	M
	5	I dislike it that way	R	R		R	R	Q

						Dysfunctional
			1		2	3	4	5
			Like		Must be	Neutral	Can live with	Dislike
	1	I like it that way	Q	A		A	A	O
	2	It must be that way	R	I		I	I	M
Functional	3	I am neutral	R	I		I	I	M
	4	I can live with it that way	R	I		I	I	M
	5	I dislike it that way	R	R		R	R	Q

Source: CQM (1993)