Table 1

Items for variables

VariableItems
Tourist expectationTE1 – I expect to see very beautiful scenery from the tour
TE2 – I hope to see the historical and cultural legacy of the tour
TE3 – I hope to see comfortable and safe city environments from the tour
TE4 – I expect to see various souvenirs from the tour
Tourist motivationTM1 – I expect to get mental rest from the tour
TM2 – I hope to enjoy amusements from the tour
TM3 – I hope to get several new experiences from the tour
TM4 – The tour will be more valuable than its cost
Tour qualityTQ1 – The tour has provided experiences of beautiful scenery
TQ 2 – The tour spot was filled with the historical and cultural legacy
TQ 3 – The tour was comfortable and safe
TQ 4 – I have had many new experiences from the tour
TQ 5 – The tour was more valuable than its cost
TQ6 – The journey was finished on time
TQ7 – The overall experience of the journey was good
TQ8 – The co-passengers were good during this tour
Tourists satisfactionTS1 – I am satisfied with the tour
TS2 – I enjoyed myself on the tour
TS3 – I am positive about participating in the tour in the future
TS4 – I share my tour experience positively
TS5 – I will cherish this tour in my life

Source(s): Adapted from of Baloglu and McCleary (1999), Whipple and Thach (1988), Bigne et al. (2001), Spreng et al. (1996), Baker and Crompton (2000), Bigne et al. (2001) and Van Raaij and Francken (1984) 

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